Tag Archives: SMPTE

Daily Cinema Roundup-Monday 18 May

regal-entertainment1–Sony and Regal released a press release this morning, officially announcing that Regal will install the Sony 4K digital projections systems across its entire circuit. (See Celluloid Junkie’s Friday post below on this news).
According to the release, the installation of the systems is expected to take 3-5 years, but the financing is being handled through DCIP. So the question is, when will installations start?
There is still no word on DCIP securing the needed funding to begin its planned wide rollout. DCIP represents AMC, which also plans to deploy Sony technology; as well as Regal and Cinemark.
images1Sony also reported that approximately 1,500 of the Regal screens will be outfitted for 3D using Sony’s dual-lens adaptor technology.
Amy Miles, Regal Entertainment Group’s incoming chief executive officer, is quoted in the press release as saying: “The rollout of these Sony 4K systems gives Regal the opportunity to utilize the latest technology to provide our patrons the best available presentation. Sony’s state-of-the-art 4K systems produce the highest levels of resolution, contrast and overall image quality.”

–Another example of the growing interest and potential of alternative content, The Financial Times is reporting that a June 25 production of Racine’s Phèdre at London’s National Theatre is to be screened live in 170 cinemas worldwide. Dame Helen Mirren stars in the production, which according to the article is nearly sold out in the d-cinema venues. See the complete article, titled “British Theatre to be Seen Around World,” here

–An interesting feature on CNN Money/Fortune titled “Every Blog Becomes a Cinema” examines a new model of distribution, as well as advertising. SnagFilms aims to distribute documentaries—which have always been challenged to find a theatrical release—on the Internet. The article is here

smpte_logo1–Call for Papers: SMPTE is seeking proposals for technical papers and tutorials for the 2009 SMPTE Technical Conference & Exhibition, 27-29 October in Hollywood.
The organization is seeking papers on a range of topics including digital cinema exhibition, d-cinema production and post, advancements in film technologies, content security and stereoscopic 3D Imaging.
Interested parties are invited to submit a one-page abstract, no later than June 12. Further details on how to submit a proposal are here

image003Call for Entries: The Hollywood Post Alliance has issued a call for entries for the Engineering Excellence Award, part of the 4th Annual HPA Awards. The call for entries is now open and will run through July 1. Entrants will be given the opportunity to present their technology during the Engineering Judging Day.
The HPA Awards also accepts entries in categories for compositing, DI/color grading, editing, audio post, as well as for the new Judges Award for Creativity and Innovation in Post Production. For more, see the website here

Popularity: 43% [?]

Digital Faces Critical (Archiving) Dilemma

digital_dilemma_cover1

“The Digital Dilemma”—a 2007 report from AMPAS’ SciTech Council that examines the challenges of archiving and accessing digital motion picture materials—was the subject of the SMPTE’s Hollywood Section May meeting, held at the Academy’s Linwood Dunn Theatre in Hollywood.

The report concludes that there is no long-term strategy for archiving and preserving digital assets that doesn’t require large capital investment.

Andy Maltz, director of the SciTech Council, reported that in 2008 the worldwide box office reached $20 billion, but he estimated that only 0.0015% of that amount was spent on addressing this dilemma. He emphasized that much more needs to be done.

During the evening, Maltz presented an overview of the report and an update on its impact since its release. He generated applause and laughter from an audience that has been inundated with 3D format talk when—in outlining the discussion objectives—he quipped “there will be nothing about stereoscopic movies tonight.”

Actually, he wasn’t entirely correct. He addressed AMPAS’ need to preserve digital content, citing as an example the increasing number of 3D titles that originate from and are/will be released in the digital realm. He also cited the ASC/DCI Standard Evaluation Material (Stem) and all Oscar-nominated films, which are archived by the Academy.

“Current technologies and practices are inadequate,” he said. “Periodically you will need to copy the digital media. Storage technology and operating technology will become obsolete.”

As to current investment, the report suggested that it costs $1,059 to preserve one film archival master for one year. In contrast, it estimated that annual cost of preserving a 4K digital master to be $12,514.

The SciTech Council is now working on what it calls a Digital Motion Picture Archival Framework, which would include the development and standardization of a file format, directed research, education and a follow up report on “The Digital Dilemma” for indie filmmakers and executives at public archives.

A very worthwhile read, “The Digital Dilemma” report can be downloaded from the AMPAS web site (here).

Popularity: 35% [?]

Warner Bros. Promotes Aylsworth

Crediting their “aggressive commitment to explore and implement the latest technological advances in production and industry standards” Warner Bros. promoted Wendy Aylsworth to Senior Vice President, Warner Bros. Technical Operations. Aylsworth, who has been with the studio since 1994, previously served as Vice President, Technology, Warner Bros. Technical Operations.

Many in the industry are familiar with Aylsworth through her work as Engineering Vice President of the Society of Motion Picture and Television Engineers. Over the past year she was instrumental in reorganizing the Technology Committees to better service emerging technologies such as digital cinema. In fact, before she took over as Engineer Vice President she was Chair of SMPTE’s D-Cinema Technology Committee, a group that created the first 24 standards for D-Cinema. Like many executives who work in standards bodies, Aylsworth participates in other standards activity, including those run by ATSC and CableLabs. Most recently she announced the creation of the 3-D Home Display Formats Task Force within SMPTE, a group that will help set standards for mastering stereoscopic content for home viewing.

Aylsworth’s new position within Warner Bros. is not unlike her old one in that she will be overseeing a group that is responsible for pushing the studio’s (as well as the industry’s) agenda in both national and international standards organizations. In addition, she will continue to head up the group within Warner Bros. responsible for reviewing and implementing emerging technologies in the content production and distribution space. In the press release announcing the promotion Chuck Dages, Executive Vice President, Emerging Technologies, Warner Bros. Home Entertainment Group was quoted reiterating Aylsworth’s background and rising stature within the industry:

“Wendy has taken a lead position not only for our studio but in the external organizations dedicated to creating new standards for such exciting innovations as digital cinema and 3-D viewing for the home. This promotion recognizes not only her achievements to date but the increasing importance of her efforts to our studio and our industry.”

While Aylsworth has built a strong reputation for herself in the entertainment industry, she began her professional career in technology working in the aerospace industry at companies such as Lockheed. She earned her MS/MBA in Managerial Sciences and Strategic Planning fro the University of Southern California and holds a BS in computer Sciences from the University of Michigan.

Popularity: 20% [?]

DCI’s testing plan clears last hurdle for D-Cinema equipment makers

DCIThe long awaited compliance test plan (CTP) has at long last been published by Digital Cinema Initiatives (DCI) on its website. This plan will allow the independent verification of digital cinema equipment as being ‘compliant’ (a much misused word in digital cinema circles) with the DCI specifications and – more importantly – the emerging SMPTE and ISO standards. From the press release:

DCI is considering several entities that have expressed interest in becoming licensed facilities to perform the tests detailed by the Compliance Test Plan. A selection process is underway, and testing entities are expected to be named in the near future.

In a joint statement, the DCI member studios said, “We are very pleased with the quality of work performed by CineCert. The test plan is comprehensive and provides the necessary insight and guidance to manufacturers, integrators and exhibitors on the details required for testing and compliance.”

John Hurst, Chief Technology Officer of CineCert, added, “CineCert is grateful to DCI for the opportunity to apply our expertise to completing the Compliance Test Plan. We hope the Plan helps create an atmosphere of certainty in manufacturing, purchasing and deploying digital cinema equipment.”

The last point is particularly important, as for five years digital cinema equipment have operated in a great deal of uncertainty what the Hollywood studios will and will not approve of as far as the technology goes. This should now eliminate that. I wouldn’t be surprised if Dolby was first in line to get this stamp of approval for their server, seeing that they are already the first to have earned FIPS certification.

Popularity: 13% [?]