Frank de Neeve of Cineserver
Here is another entry in our series presenting the comments of industry participants on last month’s Cinema Expo.
Frank de Neeve is not only an experienced projectionist working in The Netherlands, but he also runs the digital cinema news website Cineserver.nl. For those whose Dutch might be a little rusty, the site can be translated by clicking on the U.K. flag in the upper right hand side of the navigation bar.
Without further ado, here is de Neeve’s thorough accounting of Cinema Expo:
Naturally this year’s Cinema Expo was the first one that was a joint production between UNIC – the European exhibitors Association and the Sunshines. I think the cooperation can work well; UNIC might not be able to manage on their own as NATO will do next year. Last year there were two conflicting shows: Cinema Expo and the week before that the European Cinema Summit in Brussels.
The European Cinema Summit was by far the worst show I have ever been to: it was badly organized, panels were boring and went on for too long, there were too many people that liked to hear themselves talk etc. No refreshments, hardly any companies on the trade show (Doremi even left after the first afternoon!). However, the topics they wanted to cover in discussions were good.
For years – although people flocked to Cinema Expo – Europeans have also been critical of the show:
- It was too American, with only blockbusters, Coca Cola sponsored seminars, etc.
- The trade show only being open a few hours a day as otherwise people might miss ‘important’ Hollywood films
- There was not enough room for discussion that reflected the cultural diversity of Europe, with traditional discussion points like piracy and windows always popping up.
You could this year already see a shift in the panels:
- Many were presented by Phil Clapp of the UK exhibitors association
- There were even two instances where headphones were handed out, as one of the panelists was speaking in French. I think this has only happened once before.
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Popularity: 6% [?]
Is it just me, or has anyone else noticed that SmartJog has been on a roll lately when it comes to partnerships? After announcing an agreement with Ymagis in February, they formed a partnership with XDC just before ShoWest and earlier this week entered into a deal with Twentieth Century Fox to deliver digital cinema content.
The agreement with XDC mirrors the one SmartJog signed with Ymagis in that XDC will deploy SmartJog’s technology in theatres it has contracted with. Specifically, each cinema will receive a SmartJog Gateway server which will act as a central library storage device that receives the content. The two companies will integrate their solutions to better automate the delivery of digital cinema content. What wasn’t clear from the press release was whether XDC would eventually integrate SmartJog’s technology directly into their own theatre management system (TMS).
SmartJog’s solution will enable XDC, which operates primarily in Europe, to deliver digital content into its theatres directly from their mastering facility in Liège, Belgium. Additionally, XDC will also be able to deliver content to any of the more than 160 cinema complexes in SmartJog’s digital cinema network throughout Europe. Commenting on the agreement, Fabrice Testa, XDC’s Vice President Sales and Business Development was quoted in the release:
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Popularity: 33% [?]
SmartJog and Ymagis issued a joint press release yesterday announcing they had reached a non-exclusive partnership agreement and will integrate their technologies to offer theatre owners a more robust digital cinema offering. The pairing seems as if it would be complimentary given that SmartJog specializes in high speed delivery of digital content and Ymagis focuses on digital cinema deployment.
What this means is that when Ymagis installs digital cinema equipment at one of their theatres, they will also be deploying SmartJog’s digital content delivery solution. During the first phase of the partnership, the SmartJog Gateway will be integrated into the Ymagis Cinema Central Server, which is a theatre management system. Content will arrive through the SmartJog Gateway and be handed off to the Ymagis TMS. This solution requires a theatre to make room for a separate piece of network connected equipment. The second phase of the partnership will integrate the software which runs the SmartJog Gateway directly into the Ymagis Cinema Central Server, allowing for content to be delivered straight to the TMS without need for additional hardware.
One bonus that comes with the partnership is that the two companies will be able to share their respective content delivery networks. This means Ymagis would be able to send content to any theatre in SmartJog’s network, even if the exhibitor wasn’t signed up with them. Both companies are based in France so it’s no shock that integration and deployment will begin in that country. Most, if not all, of the exhibitors Ymagis works with are in Europe.
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Popularity: 20% [?]
Much to no-one’s surprise, French cinema chain CGR will use Doremi servers for their digital cinema deployment with Arts Alliance Media (AAM). This has less to do with both companies being French (though it doesn’t exactly hurt) than with AAM’s new found love for Doremi after the costly tech divorce from QuVis. More details on the technology providers and plans from the press release:
CGR Cinémas chose Doremi’s DCP-2000 server out of the brands evaluated and selected by AAM. Christie Digital has been chosen to provide digital cinema projectors and French cinema integration and services company Cine Digital Service will provide local installation and support services.
Two hundred screens are scheduled to be completed during the first year of the rollout that is set to begin in the first quarter of 2008. Eight screens will be equipped in December this year, in time for 3D digital cinema screenings during the Christmas holidays. In addition to the players, Doremi Cinema will also provide the Theater Management System (TMS) and the gateway integration with CGR Cinémas POS/Ticketing system developped [sic] by Monnaie Services. The Smartjog secured media delivery network will also be interfaced with the DCP2000 & TMS.
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Popularity: 23% [?]
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