As previously reported Singapore has been working for several years to turn the country into the digital hub of Asia. Earlier this month the Technicolor announced that it would set up a facility in Singapore to service digital cinema needs throughout Asia. The Media Development Authority of Singapore (MDA) was one of the groups responsible for convincing Technicolor to move to Singapore, and watching the public relations video, one can see why they are so irresistible.
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Slowly-slowly Sony is starting to make inroads into multiplexes with its 4K digital cinema projector. It hasn’t been helped by the recent Beowulf 3D near-hysteria, which was strictly 2K (and Imax), but we should see some more deployments before the end of the year. In time for CineAsia comes the news of the deployment with Singapore’s Cathay Cineplexes, whose involvement with digital cinema dates back to the pioneering day of Christie 1.3K DLP Cinema projectors in May 2004.
From the press release:
Sony is equipping two Cathay Cineplexes in Singapore, including their flagship The Cathay Cineplex, with the ultra-high-resolution SRX-R220 Digital Cinema Projectors. Combined with Sony’s LMT-100 Media Block servers and LSM-100 Screen Management System, the projector systems are specifically designed for digital cinema applications. The project is expected to be completed early next year. Upon the completion of the installation, movie-goers are able to enjoy the ultimate viewing experience jointly presented by Sony and Cathay Cineplexes.
“We are very impressed with the CineAlta 4K technology, as well as the professional services rendered by Sony. The deployment of the enhanced digital technology in our cinemas demonstrates our continued commitment to provide quality entertainment to our valued patrons,” said Suhaimi Radfdi, President of Cathay Organization Holdings Ltd. “We are now planning to introduce this advanced technology to our cinemas in Malaysia and Dubai, so that more movie-goers can immerse themselves in the superior cinematic experience.”
So Sony can stick at least two more pins into its world map soon. Rumour also has it that there will be some Central European 4K announcement as well soon, but not until after CineAsia. Let’s if any 4K movies will be distributed to these cinemas from Technicolor’s newly-announced Singaporean digital cinema hub.
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Timed to coincide with CineAsia, news goes out that Technicolor is to set up a digital cinema hub in Singapore. This announcement is a great success for the Infocomm Development Authority of Singapore (IDA), which together with the Media Development Authority of Singapore (MDA), has been working for several years to make the city-state the digital hub of Asia. But is it really news?
The article, which reads like a barely re-written press release, goes into detail:
Thomson said in a new release on Tuesday that the Singapore facility will provide ‘physical and electronic forms of content delivery, distribution and mangement [sic] systems and equipment monitoring’.
‘Thomson recognises Singapore’s commitment to the digital media and entertainment idnustry and believes there will be tremendous value in utilising their robust infrastructure to expand our digital cinema service offerings into the Asia-Pacific region,’ said Mr Curt Behlmer, VP, COO of Technicolor Digital Cinema, Thomson.
‘Digital cinema is growing at a very rapid pace, and we look forward to supporting studio and exhibitor customers as they begin to roll out digital cinema in Singapore and Asia-Pacific.’
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