On the eve of ShoWest, the largest trade show for the motion picture exhibition and distribution industry, AMC Entertainment is set to announce that it will install Sony’s 4K digital projectors on all of their screens. According to Variety and the New York Times, the world’s second largest cinema chain will begin installing the equipment in the second quarter of 2009 and complete the rollout by 2012. Presently AMC has 4,628 screens across 309 theatres.
The circuit is no stranger to Sony’s projectors having already installed 150 units to date.
The announcement comes on the heels of last Thursday’s news that AMC chose RealD as the 3D technology provider for 1,500 of its screens. The cinema chain already has 29 screens capable of showing 3D films. Together the two announcements are the culmination of the agreement made public in February that Sony and RealD would team up to merge the two companies’ technologies into a combined 3D product offering.
Besides being the kind of news the industry was hoping to hear at ShoWest, given the stalled digital cinema rollout, this is a huge win for Sony. As the Times points out, there has been little competition for Texas Instruments, which as installed it’s DLP projection technology on nearly 5,500 screens. Read More
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