Tag Archives: Screenvision

Screenvision and National CineMedia In Merger Talks


Screenvision LogoLess than a week after denying bankruptcy rumors that caused the stock price of French conglomerate Thomson SA to plummet 15%, the company has moved aggressively to sell off its cinema advertising unit Screenvision.  Industry chatter that the Thomson subsidiary has entered talks to merge with its chief competitor, National CineMedia (NCM), may turn out to be more than just rumor and speculation.  That is if you believe USA Today, which published a story about the potential merger on Monday.

A merger between Screenvision and NCM seems unimaginable, if not impossible, given the two firms majority share of the North American cinema advertising business.  Surely there will be some regulatory group that will object to having only one company control most of the profitable advertising placement in the country’s leading movie theatres.  This issue didn’t escape USA Today either who quoted Lazard Capital Markets Analyst Barton Crockett as saying:

“I’m not sure that (a combination) is possible from an antitrust perspective.  It would affect some advertisers, studios and independent theater chains that like to play those two (companies) against each other.”

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Daily Cinema Roundup - Wed 13 May - “Going forward it will look different after the 3D screens are in place.”

Say hello to my little 8K friend!

Say hello to my little 8K friend!

- For those that decry Imax Digital’s 2×2K imaging technology, perhaps we can interest you in JVC’s new 8K projector? (pictured above) From CrunchGear, “8K content is pretty much…impossible to find right now. Unless you were to make a motion-JPEG movie out of full-size shots from a Hasselblad, I don’t think 8K is even approaching necessary. Fortunately, it also supports 4K (and why shouldn’t it?), a more reachable standard and one at which hi-def cinema cameras are actually shooting.” At 10,000 lumens, it won’t even make a proper size Imax screen blush, but it would do justice to a fully scanned Imax film frame (69.6 mm x 48.5 mm), so you could watch the action set pieces from “The Dark Knight” at home, just as Messrs Noland and Pfister intended them to be seen;

- National CineMedia Q1 2009 Earnings Call Transcript has been posted online courtesy of Seekingalpha. It’s been a good quarter for NCM with revenue up 17 per cent. “The improving reach of our networks, especially in the larger DMAs, is continuing to aid our strategy to broaden our client base. Several new clients are buying our network for the first time in 2009, including clients in the retail, import auto, broadcast TV, cable TV, and restaurant categories. I was most encouraged by the fact that several clients who had previously bought Screen Vision exclusively began to buy our network.” Which leads us to conclude that Screenvision’s Q1 was probably not as good;

- HBO will not be sponsoring Washington DC’s Screen of The Green, ending the outdoor summer cinema tradition after nine years, according to the Washington Post. “Ah, memories. The persistent bugs, the hateful humidity, the evening thunderstorms rumbling in the distance, the veggie plates and the contraband alcohol — Screen on the Green allowed us to experience all the hallmarks of a summer in D.C. at once, with a classic film unspooling on a giant screen on the grassy expanse between Fourth and Seventh streets NW. It was fine viewing on prime real estate.” There is a Facebook group to save the Screen on the Green event, but unless a new big sponsor is found, don’t expect President Obama to dig into the TARP funding to rescue this tradition. Other outdoor screening continue, though, in the suburbs, “Rosslyn is running movies from the ’80s every Friday through September at Gateway Park near the Key Bridge. Crystal City is doing the same thing with superhero movies. Other outdoor festivals are hosted in Bethesda, Rockville and elsewhere in Arlington.” As far as cheap or even free cinema entertainment goes, outdoor screenings are hard to beat, particularly in these tight financial days;

- The hunt is on for the Norwegian projectionist believed responsible for camcording and uploading a recent local hit Max Manus, according to Screen International. “The film was released on 103 prints but was illegal copies were made available online shortly afterwards. Filmkameratene tried to trace their origin from the so called ’water marks,’ different signals on each film copy which are not visible to the audiences, but readable to computers. The result has not been reported.” It sounds like the copy was made off a digital cinema screening, though it could also be the more primitive cap coding on 35mm prints. We will try to track this one;

- While box office taking are good, US exhibitors like Regal Cinemas are still having to scale back their growth plans because of the tighter credit climate, according to Reuters. “But plans to build 10 to 12 new theaters per year have been tempered by the ability of shopping center owners to move forward with projects, Campbell said. Regal expects building to be slowed to five to six theaters per year for the next three to five years, he said. The company’s participation in Digital Conversion Implementation Partners — a partnership with the No. 2 and No. 3 U.S. theater chains aimed at converting screens to digital and 3D projection systems — also had been slowed in the financing stage.” Regal is expecting growth to continue at four to five per cent for the next five years, but that is without calculating the added growth from 3D, which they say is “harder to project” (no pun intended). Quote in headline from new CEO Amy miles;

- More signs of the recession, UK’s Vue is putting on free film screenings, The Times tells us. Just don’t expect “Star Trek”. Instead Metrodome is providing some…interesting…choices. “First up, on May 15th, One Eyed Monster.  What sounds like a classic piece of schlockeroo starring adult film legends Ron Jeremy & Veronica Hart with”Buffy The Vampire Slayer” pin-up Amber Benson. Expect slimy alien creatures and unwise costume choices from an array of screaming starlets. And, most importantly, expect it for free.” The participating cinemas are: Vue West End, Vue Cambridge, Vue Edinburgh Omni, Vue Manchester Lowry and Vue Bristol Cribbs Causeway and you can get a ticket by e-mailing creditcrunch@metrodomegroup.com. Bless;

- THR.com uses the Cannes premier of Pixar’s “Up” as a jump off point for two in-depth articles about 3D in general and in Europe in particular: ‘Who’ll pay for 3-D glasses? Exhibitors, studios squabble over who should foot the bill‘ and ‘3-D accelerates as ‘Up’ opens Cannes - Film’s exposure at the fest could give 3-D an international push.’ Both articles are well worth reading and we particularly like Chris Morris’ illustration of what the black tie screening might look like (right), though perhaps XpanD as one of the sponsors and technology providers of the event might want to have a word with him for drawing anaglyph red-and-blue glasses instead of the Nuvision active glasses. We hope to bring you a picture of Co-Editor Sperling on site with glasses for comparison. Possibly even a report on the event if he can tear himself away from the Cannes parties. Follow him on Twitter here, where he reports: “The press in Cannes loved Pxar’s “Up”. Many in the press screening audience were all teary eyed at the end.“;

- Slight relief for Indian multiplexes (and cinema goers) as Bollywood film “99″ opens this Friday in defiance of the Distributor-Exhibitor stand-off, while Sony Pictures is going ahead with the release of “angels & Demons” on 29th of May. But two films don’t make a box office summer and the dispute remains unresolved.

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Daily Cinema Roundup - Tue 21 April


- Despite a proliferation of new multiplexes in the major cities, China still faces a massive cinema shortage reports Xinhuanet. ““Many cities in the western regions still don’t have modern cinemas with multiple screening rooms,” Mao Yu, vice president of the SARFT told Xinhua. Mao said, a total of 2,860 counties across the country have no cinema at all, which “severely” limited the development of the country’s film market. Statistics from the SARFT show that, the country’s box office for the first quarter of 2009 totaled 1.25 billion yuan (about 183 million U.S. dollars), a year-on-year increase of 50 percent.” Chinese cinema growth could thus leapfrog western in terms of going digital by installing digital but no analogue from day one.;

- Heather (Rollergirl) Graham’s latest film “Baby On Board” will release in D-Cinema and E-Cinemas in the US. Distributed by Angry Monkey Entertainment (AME), note the angry language when it comes to the technology issues. “AME implements encoding and digital compression technology to conform film releases to a high standard approaching the quality of D-Cinema - without costly licensing fees and exclusive equipment contracts that penalize exhibitors through bad profit-participation agreements. E-Cinema theaters, which today greatly outnumber D-Cinema installations, circumvent D-Cinema’s corporate licensing restrictions and subsequent revenue loss to theater owners. As reasonably-priced HD projectors and servers allow smaller regional theaters to embrace E-Cinema, affordable content can extend the use of these installations beyond pre-shows and corporate presentations.” No word on which E-Cinema network will be targeted (NCM Fathom? Emerging Pictures?);

- Carmike and Screenvision (NOT Bigger Picture, interestingly enough) will be bringing stand up comedy to the big screen. “STAND-UP 360 will be delivering a series of feature-length stand-up comedy performances recorded live at the Broadway Comedy Club in NYC.” This is perhaps not such a big deal, given the past 35mm releases of “Eddie Murphy Raw” and “The Original Kings of Comedy“;

- India’s Adlabs has been piping Bollywood films to the US over Relaince Globalcom’s fibre optic network. From Variety. “Adlabs also plans to bring movies and alternative content from India and other foreign-language territories to niche auds in Reliance’s American theaters. Adlabs’ Big chain owns 21 theaters with 166 screens in the U.S., targeted at areas with large immigrant communities. The entire chain should be converted to digital production within 18 months. Adlabs has already used the Reliance Globalcom network to send recent Indian pics “Ghajini,” “Luck by Chance” and “Delhi 6″ to screens in New Jersey and California.” Press release here. [Full disclosure: I was involved in setting this up and running it];

- Hollywood distributors appear to be supporting their Indian colleagues in postponing releases of new titles to Indian multiplexes according to Businessofcinema.com. “A source informs that Fox Star Studios has also postponed the release of its upcoming flick X-Men 4: Wolverine, which was to release in India on 1 May. Warner Bros India was looking at releasing two Hollywood films in Bombay and Delhi on 17 April. However, these movies are not playing at any multiplexes as of 20 April.” US anti-trust laws means that the Hollywood distributors cannot formally join in the strike/boycott/non-release;

- In a sign of the time,s Hollywood studios are cutting back on adverts for new releases in printed newspapers, according to the LA Times (which must be worried). “While studios, many of which have remained fairly loyal to print advertising, have been running smaller movie ads in recent years, Fox has made a bolder break with tradition, releasing four movies this year alone where the studio has run minimal newspaper ads or, in the case of ”Dragonball” and “Street Fighter,” released in late February, no ads at all.” More fodder for the name-says-it-all NewspaperDeathWatch blog?;

- UK’s Cinema Advertising Association has published research that people still intend to spend money going to the cinema. “The research, which was carried out at the end of last year, found that 62% of those surveyed said they planned to spend the same amount on cinema tickets as they did before the credit crunch.” A quarter of the 3,000 people surveyed said that they had made repeat visits to a cinema to see the same film.;

- French cinema circuit CGR has signed a deal with RealD to roll out 3D widely. From the press release, “This is another example of CGR Cinemas seizing opportunities first, which make it one of the pillars of French film exhibition today. This collaboration will allow us to take advantage of upcoming 3D films beginning with Ice Age: Dawn of the Dinosaurs,” said Jocelyn Bouyssy, chief executive officer of CGR Cinemas.” No word on how many systems will deployed and no mention or aknowledgment of integrator Arts Alliance Media;

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Screenvision’s Loss Is XDCs Gain


Serge Plasch Pan-European digital cinema integrator XDC has poached the Benelux head of pan-European cinema advertiser Screenvision to head up its virtual print fee effort as the company get a 7.5m euro cash injection. Serge Plasch is replacing Laurent Minguet as head and will go head to head with the likes of Arts Alliance Media in promoting digital cinema all over Europe. From the press release:

Serge Plasch (40), has been Managing Director of Screenvision Benelux since 2001 where he reinforced the leadership of that major advertising saleshouse for the Cinema Industry. Speaking fluently four languages, English, French, Dutch, German, he will contribute to strengthen XDC position in the large but fragmented European Cinema market. Enthusiast over this new opportunity, the new Managing Director & CEO says : “After years of talks and trials, large DC deployment is starting. All market players are convinced that Cinema will be digitized and that will improve the business model of the industry, for the good of the audience. XDC has proven its skills to operate DC screens through a full range of services and technologies. XDC is the first DC Content lab in Europe and it has built the largest early stage DC network exceeding 300 systems for leading cinema groups. I am also very pleased to work closely with a very motivated team and in particular with Bernard Collard.

Though tucked away at the bottom of the press release, but in many ways no less important, long-term consultant to XDC John Burchill Hughes has been appointed “special advisor to the Board of Directors and member of the management board for content related matters.”

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