Picture the following sentence at the start of a news article:
“With multiplex industry’s soaring business and ominous presence, can the single screen cinema halls sustain its business?”
It wouldn’t be a far stretch to imagine this sentence being ripped from a newspaper or magazine article about the motion picture exhibition industry in the early 1980s. However, the line actually was taken from an interesting, if awkwardly written piece by Rohan Rao, a journalist working in what appears to be Mumbai, India. Found on Rao’s personal blog, it is impossible to tell where the article was originally published, though it provides a glimpse into the current state of India’s exhibition industry.
As reported here previously, multiplex cinemas have begun cropping up throughout India and as Rao points out there is good reason for this trend. Exhibitors who open multiplexes are actually given deep tax incentives. To defend the tax waiver, the government released a statement that read (in part):
“Public at large these days prefer to see movies at home. Keeping in view this scenario, a concept of complete family entertainment centre has emerged, popularly known as a multiplex. However, these multiplexes are highly capital intensive, their gestation period is also longer and therefore, need government support and incentive.”
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