How important is 3D to the entertainment industry or is it just another fad? It’s a question that up until the release of “Avatar” was asked at every trade show and industry conference. But if anyone is still questioning the future of 3D in Hollywood, Thursday’s announcement that Digital Domain has acquired In-Three should help them overcome their doubts.
Digital Domain is the visual effects giant originally founded in 1993 by Industrial Light and Magic veteran Scott Ross, filmmaker James Cameron special effects guru Stan Winston. The company was immediately successful in proving a worthy competitor to ILM, who dominated the special effects market at the time. It didn’t hurt that some of their projects went on to win numerous awards, including “Titanic” which earned an Academy Award for visual effects. Based in Venice, California, Digital Domain has worked on dozens of films not to mention countless commercials and music videos. They recently completed work on Disney’s “Tron:Legacy” due out in December.
In-Three, on the other hand, has focused its attention on developing a patented process for turning 2D versions of movies into high quality 3D films. Since 1999 the company has perfected a process they’ve dubbed Dimensionalization which allows filmmakers and content owners to efficiently convert 2D footage into stereoscopic images. Their most recent work can be seen in Tim Burton’s adaptation of “Alice In Wonderland”.
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