Next panel-ette starts a bit early with IHS’s David Hancock saying he will try to “keep it short, sharp and punchy.” RealD and IMAX in the ring with him. Here are some of the highlights from the panel discussion as submitted live via iPhone:
“How do you define large screen?” asks Hancock. Andrew Cripps of Imax cites Los Angeles Times article that reported that premium large format (PLF) screens are 20% larger than regular size movie screen but says in IMAX “a lot of other elements go into it.” RealD’s Bob Mayson notes irony of discussing big screen in a very small conference room. [Indeed].
Luxe is an Eastern Europe/Russia focused initiative. Mayson told me earlier that they announced in a recent investor call that they now have 22 PLF screens committed of which at least half should be in place before the end of this year.
Cripps talks about working with film makers and the ‘total experience’. Hancock asks what drives it. Mayson says premium ticket prices and the ‘thirst for a better experience, particularly when there is so much competition for the consumer’s dollars.’ He points out that when he was at Kodak he sold a LOT of film to IMAX. [that was before Cripps joined].
Cripps agrees with Mayson on the premium price/experience. Makes an analogy with Starbucks coffee. Hancock asks if smaller 2D screens are under threat. Mayson mentions small VIP seating, but acknowledges that’s not today’s topic.