These days, with the global financial meltdown in full swing, any announcement about a rollout of digital cinema installations is big news. Just ask Arts Alliance Media. The U.K. based integrator had a press release picked up by several trade publications that announced an agreement to install and support d-cinema equipment in 20 independently run theatres in the Netherlands. AAM negotiated the deal with Amsterdam Booking Company, a film buying firm which represents the theatres.
While the agreement only covers 68 screens, or 1o% of the screens in the Netherlands, it’s notable for being the first rollout of digital cinema kit in Holland to be funded by virtual print fees provided by the major Hollywood studios. Until now, d-cinema installations in the Netherlands have been one-offs to facilitate 3D releases. This fact didn’t escape ABC’s owner Paul Visser when he provided a quote for the press release about the deal:
“We see clearly what the future of cinema is going to be – digital, 3-D and live events. AAM is the best partner to make that happen and enable us to be the first widespread movers in the Netherlands.”
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