Two weeks ago AMC Theatres and Paramount Pictures announced they’d be teaming up to provide members of the cinema chain’s loyalty program, AMC Stubs, an opportunity to see “Interstellar” as many times as they’d like.
The Interstellar Unlimited Ticket, as the offering has been dubbed, costs between USD $19.99 and USD $34.99 depending on location. Stubs members who have already seen the movie can purchase an upgrade for USD $14.99. “Interstellar”, the latest film from director Christopher Nolan; a science fiction epic that was released to a great deal of buzz and in numerous formats, including traditional 35mm film, 70mm film, IMAX and digital.
In the press release sent out by Paramount announcing the program, Elizabeth Frank, AMC’s executive vice president and chief content and programming officer, stated:
“Christopher Nolan has created a masterpiece that movie fans are saying gets better every time they see it. The Interstellar Unlimited Ticket gives these fans an opportunity to experience the spectacular cinematography and heart-warming stories as many times as they would like – at any AMC location, any showtime, in any format, including IMAX.”
Not sure who these fans are with enough free time to sit through multiple viewings of a three hour movie, nor if that says anything about the unemployment rate in the United States, however “Interstellar” was one of this year’s most highly anticipated films and got pretty decent reviews. So, putting the question aside of whether there is actual demand to see “Interstellar” an unlimited number of times during its initial run, we contacted AMC hoping to get a few questions answered in an effort to write up a post that went beyond simply regurgitating the press release.
Thus, we are inserting the following obligatory statement:
AMC did not respond to multiple phone calls and emails seeking additional information and comments for this story.
We even went so far as to send the appropriate personnel at AMC some of the questions we had about the the Interstellar Unlimited Ticket, yet heard nothing back. Left with no way to cover the announcement in a manner that doesn’t come off as pure promotion, we came up with the concept of providing answers to the questions we had hoped to ask AMC. We’re not saying our answers are accurate, but simply educated opinions based on our own research and knowledge of the industry. Let us know what you think of them, and feel free to provide some of your own constructive answers in the comments section of this post.
When did the idea for the unlimited ticket program come about? Was it before the film’s release and, if so, how long did it take to put together?
The idea came about before “Interstellar” was released. One way to take a movie from being a strong success to an outright blockbuster is getting fans of the filmmaker or cast to see the movie more than once. Thanks to shortening theatrical release windows and the increased quality of home entertainment systems, the practice of seeing a release more than once in cinemas has decreased to an insignificant number.