Here is some interesting and much needed research into the study of nutrition and eating habits of cinema goers. Dr. Rachel Crockett, Senior Research Fellow at London’s University of Greenwich Faculty of Education & Health, led the research that resulted in the “The impact of nutritional labels and socioeconomic status on energy intake: An experimental field study,” has been published in the international journal Appetite.
People munching popcorn in a cinema don’t change their eating habits whether the snacks are labelled high fat, low fat or not labelled at all, even if they are concerned about their weight, according to a new study led by the University of Greenwich.
But add in a third factor – the socioeconomic background of eaters – and some quirky results emerge. When concerned eaters of higher status saw the low fat label, it made them eat more than their unconcerned counterparts.
Labels had the opposite effect on concerned popcorn lovers of lower status: they ate less of the low fat snack – and less of the high fat snack. But they did tuck in as normal to the unlabelled tub. LINK
Germany: The German cinema trade body AG Kino-Gilde weighs in on the day-and-date release debate in an article with the headline “AG Cinema Guild makes front against distorted picture of Day & Date experiments”. But as so often the article/interview with Christian Bräuer is behind a pay-wall, so we only get teased with the intro paragraph. Obviously AG Kino-Gilde do not want this discussion to be widely read.
The pros and cons of the ultimately unsuccessful experiment of “Love Steaks” is discussed passionately in the industry (and beyond). It was repeatedly in this context recently that Thomas Paris wrote about the first wave of the EU-funded evaluation experiments that led the field, but it was limited in general to that excerpt that… LINK
Germany: Also behind the same paywall is the six-month figures for German cinemas. Not encouraging reading, based on the headline, with an eight per cent fall year-on-year according to data from Rentrak.
Rund acht Prozent Minus im deutschen Kinomarkt. Zum Ende des ersten Halbjahres steht laut Rentrak beim deutschen Boxoffice ein Minus von rund acht procent. LINK
An award has been handed out to the most outstanding small German cinema in the state of Schleswig-Holstein and the prize goes to the Savoy Cinema in Borderholm. It is good to see local government valuing their small cinemas and recognizing them as important centres for the wider community. Something for others to copy. AG Kino has a full list of all the honourable mentions.
In noble ambience and adorned with lots of socializing in a happy gathering yesterday evening 100 cineastes celebrated the awarding of the cinema prize to Schleswig-Holstein in Bordesholmer Savoy. In addition to 18 other winners from the entire country the team led by Lars Baumgart Schulstraße won one of the coveted awards. Nineteen cinemas won 18 prizes with a total of 27,500 euros.
The Savoy Cinema hosted the event because in the past year it had won 3500 euros in prizes. The Prize 2013 went to Bordesholm, because there is much more on offer than you can expect for a small place actually.
What makes a good cinema? The selection of films plays not only a role, even width effect, public relations and the atmosphere in the rows in front of the big screen also play a role. As well the Savoy is multi-function venue which scored a few points, especially after its rebirth in 1998 when the house was nearing the end and was revived by the initiative of many citizens. LINK