Is Vue ditching RealD? The exhibitor is switching almost 400 of its screens across the UK, Ireland, Germany and Denmark to Sony Digital Cinema 3D projectors. While the press release doesn’t say it, this is a significant departure for Vue, which has exclusively been using RealD’s 3D technology and is now expanding using the non-licence and non-proprietary Sony 3D solution that Sony previously only offered in non-RealD territories. RealD won’t be happy about this.
The phased conversion process is scheduled to start in September this year. It will extend over a three to four year time period, covering a total of 394 screens across the group’s Vue and CinemaxX branded European estate.
Unlike ‘triple-flash’ systems that rapidly present different images to each eye in turn, the Sony Digital Cinema 3D dual lens solution provides smooth, immersive flicker-free 3D images without distracting flashing effects. Whether audiences are watching in 3D or 2D, Sony’s unique 4K projection technology assures an unparalleled viewing experience, with market-leading contrast levels plus exceptional colour and clarity.
Vue Entertainment International currently deploys a mix of Sony 4K projection systems across its estate, including the flagship R320 and its acclaimed sibling, the R515 that’s optimised for medium-sized and smaller screens. LINK
After the success of the Back to the Future screenings in London (aside from the botched launch), Secret Cinema is going to bring Hill Valley back to its ancestral and spiritual home – Los Angeles – as part of its launch in the US next year.
Secret Cinema is planning to take its hit production of Back to the Future to Los Angeles, marketing the 30th anniversary of the film’s release.
The immersive cinema company, which builds live events around the screening of films, plans to stage the production in LA next summer. It will follow Secret Cinema’s launch in the US in early 2015 with its Tell No One strand, which keeps the audience guessing the identity of the film until they arrive on the night.
Secret Cinema revealed its plans following the end of a month-long run of Back to the Future, staged at the Queen Elizabeth Olympic Park in Stratford, London from July 31 to Aug 31. LINK