The Hollywood Reporter has a special issue looking at ‘The Future of Film‘, which to a large extent is also about the future of cinema. Lots of rich pickings, including Carolyn Giardina looking at Barco’s three-screen Escape and what lies beyond it.
Movie screens will continue to morph into ever-wider configurations as well, predicts The Fraunhofer Institute for Integrated Circuits, a German research firm. “There will be more panorama screens; it’s already happening in Germany,” says Siegfried Foessel, who oversees the company’s moving-picture technologies department, which is developing a 360-degree camera system that was used to shoot the final of the FIFA World Cup in Brazil. That footage will be shown in a special 360-degree OmniCam theater installation planned for the FIFA World Football Museum in Zurich. Meanwhile, startup Jaunt is developing a 360-degree camera for use in virtual reality.
High-tech interactivity also may play a role in the next generation of theaters. Avatron Development USA is creating special venues, comprised of high-tech attractions, that could begin arriving in cities across the country as early as 2017. They would include a theater where a 3D movie is projected onto a 360-degree dome-shaped screen and real-time facial replacement would be used to project audience members into the action. LINK
Elsewhere in the issue four ‘experts’ are asked where moviegoing will be ten years hence. The wonderfully out-there Faith Popcorn is the one we can resist quoting.
Movie theaters are dying. As consumers hide out in their at-home binge-cocoons, devouring entire seasons of HBO and Netflix programming, theater owners will partner with hotels to create binge retreats. These will be fab private dens you can rent for a few hours or days to binge-watch whatever you like. It’ll be all about decadence: Food will be catered and gourmet. Mixologists, masseuses and manicurists will be on-call. People will be unplugging from home and work, and plugging in to entertainment, fantasy and luxury.
In the future, fantasy adventure (our craving for exotic experiences) and technology will demolish the old-school movie screen. We’ll have completely immersive experiences. In a decade, Imax and even Oculus Rift experiences will seem as outdated as a Walkman. LINK
China (PRC) – As if RealD wasn’t having a bad enough week with Vue announcing that it was switching to Sony Digital Cinema 3D (see yesterday’s Daily), its Asian 3D nemesis MasterImage is now coming for them all legal patent guns blazing.
MasterImage 3D, a worldwide leader in 3D display technologies for digital cinema, took action to challenge the validity of RealD’s utility model (UM) patent in China, filing an invalidation before the State Intellectual Property Office on August 22, 2014. MasterImage 3D specifically argues that RealD’s utility model patent blatantly lacks novelty over MasterImage 3D’s earlier filed patent applications and over RealD’s older patents disclosed several years prior in the United States.
MasterImage 3D concluded that RealD’s utility model patent filed in China is not valid and lacks inventiveness. This UM application was only successfully granted because Chinese UM patents lack substantive examination. LINK