There is really only one story to begin with today - Jeffrey Katzenberg is definitely off John Fithian’s Christmas Card list.
Not only did Mr Peabody and Sherman underwhelm at the box office, but now the head of Dreamworks Animation has suggested that the theatrical release window for first run feature films could shrink to just over two weeks.
“I think the model will change and you won’t pay for the window of availability. A movie will come out and you will have 17 days, that’s exactly three weekends, which is 95% of the revenue for 98% of movies. On the 18th day, these movies will be available everywhere ubiquitously and you will pay for the size. A movie screen will be $15. A 75” TV will be $4.00. A smartphone will be $1.99. That enterprise that will exist throughout the world, when that happens, and it will happen, it will reinvent the enterprise of movies,” he told the crowd.
And according to Katzenberg, this scenario will play out 10 years from now. LINK
In fact, you don’t have to look as far into the future as 10 years to see this come true. This situation is already the case in the world’s second largest film industry – India – where a big studio film will appear on pay-per-view as quickly as two week after its cinema release. But only if it does badly at the box office. Like Mr Peabody & Sherman did.
Australia: A joint marketing a promotion initiative for independent cinemas in Australia has been launched on the first day of the Independent Cinemas Association of Australia conference in Sydney.
ICAA is keen to see Australian films benefit from access to the My Cinema platform. Results would be measured against past performance to ensure the platform is effective in growing the market for Australian film, she said.
All 93 members of the association, representing 830 screens which equate to more than 80% of the independent sector, are automatically part of the My Cinema group. The initiative will result in cost savings in delivery and improve the box-office by giving indie cinemas greater visibility in the national market, she said.
Promo trailers, sneak peek clips and footage of interviews and events will be compiled for a My Cinema channel sent to participating cinemas and foyer screens. LINK