Tag Archives: Iosono

Daily Cinema Digest – Wednesday 24 September 2014

Iosono lab

IOSONO – when 11.1 speakers just ain’t enough.

Barco is doubling down on its immersive audio efforts by hiring away IOSONO’s audio team and setting up what is now called Barco Audio Technologies [BAT?]. This could potentially mean moving away from a dependance on the Auro brand and Auro Technologies partnership, though the latter is quoted on how thrilled they too are about the new corporate sibling’s arrival.

With 500 screens committed or installed, Barco is now ready to take immersive sound to the next level. The digital cinema leader is adding the team of 3D audio expert IOSONO and its assets to the Barco family to further enhance and customize its object based immersive sound technology. In this way, it wants to help cinema exhibitors bring even more magic to the movie-going experience.  LINK

And since Barco does not have any film immediately lined up to follow “The Maze Runner” for its Escape triptych-screen it is venturing into event cinema, by announcing a concert film with Lady Gaga and Tony Bennett.

Barco will collaborate with Universal Music/Interscope Records and recording artists Tony Bennett and Lady Gaga to bring their performance at the Grand Palace in Brussels into Barco Escape theaters in early 2015.

The performance will be filmed today specifically for the Barco format, the day before Tony Bennett and Lady Gaga’s “Cheek to Cheek” album of jazz and popular standards is set to release worldwide.  LINK

Everstone

The interest in India’s multiplex business is heating up, with yet another private equity company talking to two multiplex veterans about setting up a new cinema venture called Cinemasia, that could be looking beyond just India.

Private equity fund Everstone Capital may team up with two individuals with experience in the entertainment industry to start a venture called Cinemasia, three people familiar with the development said. Everstone is in talks with Shravan Shroff, the former promoter and managing director of multiplex operator Fame India Ltd, and Pramod Arora, who recently quit PVR Ltd as group president, the people said on condition of anonymity.

And:

This would be Everstone’s maiden venture in the multiplex business, which has already attracted other private equity funds. Renuka Ramnath-promoted Multiples Alternate Asset Management Pvt Ltd and L Capital Asia, the third party private equity fund of LVMH Group, backed PVR Ltd to acquire Cinemax India Ltd in November 2012. Before selling off Fame, Shroff also raised capital from India Value Fund and Singapore’s sovereign wealth fund Temasek Holdings (Private) Ltd.  LINK

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Dreamworks Animation and Barco Pact For 3D Audio

Rise of the Guardians in Barco Auro 11.1As one of the early and most vocal advocates for digital 3D, it should come as no surprise that Jeffrey Katzenberg is also interested in adding dimension to audio soundtracks. On Thursday Katzenberg, the head of Dreamworks Animation, was on hand at a press event in Los Angeles to announce an agreement to distribute the studios next 15 titles with Barco Auro 11.1 3D sound mixes. The first film to be released under the new agreement will be “Rise of the Guardians” on November 21st.

Auro is an 11.1 sound format that Barco has been helping develop for the past several years. Based on audio technology from Auro Technologies, the format places audio in three separate layers placing sounds in traditional surround speakers, a set of height speakers and speakers mounted overhead on the ceiling. Rather than being track based, Auro allows for sounds to be placed as objects within an auditorium.

“At Dreamworks we really pride ourselves on using the finest state of the art technology, first to put in the hands of our storytellers in order to create the best possible experience for moviegoers and then look to the best possible technology for the presentation,” Katzenberg explained. “It’s why we’re here partnering with Barco so we can provide 3D sound that is every bit as spectacular as the 3D images.”

Before selecting Auro, Dreamworks Animation did their due diligence and investigated some of the emerging 3D formats making their way to market, such as Dolby’s Atmos and Iosono. “It became very clear to us that Barco’s Auro 11.1 3D audio format is actually the best,” said Katzenberg. “We believe they are going to be leaders int he market and we believe they are going to create a very valuable experience for our customers and also what will be a very attractive opportunity for our partners in exhibition.”

When pressed about a direct comparison to Atmos, Katzenberg said with a tinge of humor. “This is better.” He quickly turned more serious to mention another key factor in Dreamworks Animation’s selection of Auro. “I can not emphasize enough that the Barco financial proposition for the exhibitors is far more attractive, far more doable and far more practical. The ability that this will be able to roll out worldwide and be something that is affordable is critical. This is the highest quality and affordability. You can not separate those two.”

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