Timed to coincide with CineAsia, news goes out that Technicolor is to set up a digital cinema hub in Singapore. This announcement is a great success for the Infocomm Development Authority of Singapore (IDA), which together with the Media Development Authority of Singapore (MDA), has been working for several years to make the city-state the digital hub of Asia. But is it really news?
The article, which reads like a barely re-written press release, goes into detail:
Thomson said in a new release on Tuesday that the Singapore facility will provide ‘physical and electronic forms of content delivery, distribution and mangement [sic] systems and equipment monitoring’.
‘Thomson recognises Singapore’s commitment to the digital media and entertainment idnustry and believes there will be tremendous value in utilising their robust infrastructure to expand our digital cinema service offerings into the Asia-Pacific region,’ said Mr Curt Behlmer, VP, COO of Technicolor Digital Cinema, Thomson.
‘Digital cinema is growing at a very rapid pace, and we look forward to supporting studio and exhibitor customers as they begin to roll out digital cinema in Singapore and Asia-Pacific.’
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