“Cine Grand BV, Netherlands based Cinema Exhibition company announced their collaboration with the Beijing based Time Antaeus Group,” said the press release as did all the articles regurgitating it. The release went on to say that there is a joint plan to open over 500 screens in China over the next three years. So what is a Dutch cinema chain doing partnering a Chinese exhibitor? The answer is that it isn’t.
Do a search for Cine Grand BV online and you primarily find the press release/news articles related to the Time Antaeus announcement. Grand Cinema BV does not operate a single screen in The Netherlands, but the company is registered there (Herikerbergweg 238, Luna ArenA, 1101 CM NL-23393 Amsterdam – around the corner from Dolby International AB). A detailed search reveals that Cine Grand BV used to be registered as Inspire Multiplex B.V. (Company Number 53220188 - Strawinskylaan 3105, Atrium Amsterdam NL 1077 ZX – the business district of Amsterdam Zuid) and owns couple of trademarks in the country, including Cine Grand Class (above) and My Cinema (below), both of which have “Filing Language” stated as ‘Romanian’.
This is explained by a third trademark filing for TSAR Luxury Lounge and Cinema. This filing was done by Biris Goran, a Romanian lawyer heading an eponymous lawfirm that defended RoGroup in a 15 million euro tax case against the Romanian Customs Office and the Ministry of Finance. His/their firm is also listed as:
Biris Goran SCPA has significant IP expertise. Highlights included acting for Inspire Multiplex Private on the registration of its trade mark portfolio, and advising Red Bull Romania on IP matters and sponsorship agreements relating to advertising and promotional campaigns. Ana Maria Andronic heads the team.
Eastern Europe and Middle East
Cine Grand currently operates one five-screen cinema in Romania and two cinemas in Bulgaria in Burgas and Sofia with a total of 14 screens. Having established a toehold in Eastern Europe, Variety writes, “Nirmal Anand, chairman of Cine Grand, said that they plan to open 500 screens in China over the next three years… Cine Grand currently has four screens in Ahmedabad, India. A complex with a further four is under construction in Gurgaon.” The press release also calls Mr. Anand a “pioneer in exhibition business in the Middle East & Eastern Europe.”