Tag Archives: India

India’s Reliance MediaWorks Takes Over UFO’s E-Cinema Operation

Reliance + UFO.jpg

This past week the digital cinema pipeline into movie theatres in India became a little more narrow - figuratively, not literally or technically. On Thursday Reliance MediaWorks (formerly Adlabs), one of India’s largest entertainment services companies announced a “strategic alliance” with UFO Moviez, a company billed as the world’s largest digital cinema network in the press release.

This is the kind of business news that usually doesn’t make a huge impact whether in trade papers or in the mainstream media. However, it’s actually a significant announcement. What it means is that a most digital content mastering being done for the Indian market will now be conducted under one roof. Besides being the film lab which handles 80% of all Bollywood releases, RMW is also home to one of India’s largest digital intermediate facilities. Previous digital mastering for pan-Indian films was split between the two companies with RMW handling JPEG200 DCI content and UFO taking care of non-DCI e-cinema content.

Real Image is another company offering digital mastering in India, handling both d-cinema and e-cinema to support the sale of its servers for both markets. What the alliance between RMW and UFO does is swing the balance of digital mastering work squarely in RMW’s favor while leaving a question mark over the future of Real Image’s mastering efforts.

Under the agreement UFO will set up an additional encoding and encryption facility on RMW’s premises and effectively turn over the work to their new partner.  Read More »

Cinema News Roundup - 10 June 2009 - Lies, damn lies and Cinedigm ‘first-ever’ claims


- Cinedigm is making a big deal out holding a live Q and A for a film, which, contrary to what it claims, has been done many times before. From the press release, “Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) announced today that it will host the first-ever [original emphasis], live virtual Q&A between a film cast and theatre audiences nationwide as a part of the June 19, 2009 opening night of the feature film “The Narrows.”  The live Q&A will be simulcast to selected theatres across the country giving audiences direct access to the movie’s cast members. Reuters adds. “Moviegoers in 17 U.S. cities will be able text-message questions to the cast of independent movie, “The Narrows,” and watch the actors answer on screen in theaters, giving Cinedigm Digital Cinema Corp a trial by fire in how to get moviegoers more involved in the cinema experience.” This was tried five years ago by Arts Alliance in the UK for M Night Shyamalan’s ‘The Village”, but more significantly, was done on a regular basis way back in the mid 90s by Network Event Theatres. So not quite “first.” Not even close;

- Indian e-cinema operator InterWorld Digital has raised $10m from institutional investors to expand its network. From BoC, “Interworld Digital has identified 300 theatres in the Mumbai circuit to bring them into its digital cinema network. The company would require approximately Rs 450 million (Rs 45 crores) to digitise these 300 theatres.During the last one year, Interworld Digital has digitised 52 theatres in the Mumbai circuit like Eros, New Empire, Paradise and Jaya amongst others. A total investment of approximately Rs 12 - 15 lakhs is required to upgrade each theatre. ” At $24-30,000 per theatre this is most likely not going to be 2K, but India is already ho,e to the world’s largest e-cinema networks, so it doesn’t really need Hollywood;

- Terrorist attacks are sadly becoming all too common place in Pakistan and cinemas are collateral victims too. From Daily Times, “There were two cinemas in the city [Lahore] that suffered from terror attacks. The FIA blast completely destroyed the Regal Cinema, located a few yards away from the office. The cinema has stopped screening movies since the FIA blast on March 11, 2008. The May 27 attack on the Rescue 15 building has left the Plaza Cinema in a state of despair. The roof was badly damaged and expensive equipment was destroyed due to the blast while the doors and widows were also shattered.” No compensation is forthcoming from the government. Note the poster for “Die Hard 4″ in the picture of Plaza cinema;

- India’s BIG Cinemas will be the first* in the country to screen operas in digital on the big screen. From ET, “BIG Cinemas, an R-ADAG company, has forged an alliance with London-based More2Screen to bring Italian operas to Indian cinemas. Big has entered into a revenue-sharing arrangement with More2Screen, which will involve screening two operas and a concert…. According to Tushar Dhingra, COO, Big Cinemas, the objective has been to provide distinct content.” Opera in cinemas have been a great success in US, Europe and Japan, but India with its very different musical heritage will be an interesting test, not to say ‘trial by fire.’ Full disclosure: I was involved in setting this event up;

*(’first’ in the sense of no one else in India having done this before. Ever.)

- Carmike Cinemas has appointed its current chairman S. David Passman III to the post of President and CEO, with board member Roland C. Smith taking over as Chairman of the Board. Smith is quoted in the press release as saying, “”We are optimistic about our future prospects under David’s management based on Carmike’s industry leadership in digital cinema and 3D cinema deployments. The Company has achieved significant operating, financial and balance sheet improvements including increases in total attendance and average attendance per screen.” They certainly can’t do any worse than under previous Chairman Michael Patrick who was given a $5.5m golden parachute for leaving the company after helping Carmike achieve a $127m loss in 2007;

- Box office prospects are strong in China, according to THR.com. “China produced 406 feature films in 2008 and saw its boxoffice jump 30%, the fifth consecutive year of more than 25% growth….In its annual report on the nation’s media industry progress, the State Administration of Radio Film and Television said overall 2008 boxoffice receipts reached 4.3 billion yuan ($635 million), led by such companies as the state-run China Film Group, Huayi Brothers Pictures, the Shanghai Film Group and the New Picture Co.” Despite restricting Hollywood releases to just 20 titles per year, it features in the global Top 25 - pity that the studios get just 13 cents out of every dollar equivelant spent at the box office;
logo_capcinema - Having lost the CGR deal to Christie, Barco has clawed its way bck into France through a joint deal with Ymagis and Cinemeccanica for French exhibitor Cap Cinéma. From the press release, “Cap Cinéma selected Barco’s DP series of projectors for its digital conversion, powered by financing from Ymagis. During the first deployment phase, running until September 2009, theaters in Blois, Saint-Quentin, Périgeux, Agen, Carcassonne, Montauban, Beaune and Fribourg will be digitized. Rollout for other complexes will start in October 2009.” This deals also highlights the fact that having been one of the laggards in the European conversion process (”Numerique? Non!”) for many years, France is emerging as one of the leading territories in terms of digital conversion, which as a recent Screen Digest report notes, has lead to an upswing in terms of local French digital releases (0 in 2006, 12 in 2007 and 15 in 2008);

- ‘Ultra-Lux Plaza Cinema Cafe 12 Theatres Open up in Downtown Orlando‘ and based on the description, the cinema real does seem to be ‘ultra’lux’. “The 57,000 square foot theater will be operated by the American Theater Corporation founded by proprietor Jim Duffy. This upscale state of the art cinema features digital surround sound on all 12 screens. The two largest screens are digital high definition projection systems capable of 3-D movies, a first for Central Florida. There are over 1,100 leather rocker seats in a stadium configuration with 10-inch tables and ample legroom. Concessions range from traditional candy and popcorn to a full menu of pizza, sandwiches, and appetizers from cheese platters to caviar.  Beer, wine and champagne will be served throughout the theater as well as in two wine bars.WESH reports that “Theater owners hope patrons will not only catch a flick, but they hope to bring back the dinner and a movie concept. Orlando’s first downtown movie theater in decades is expected to be an economic shot in the arm to local businesses.” Let’s also hope that it starts a trend for more down-town & high-end multiplexes world wide. Interestingly enough the multiplex was paid for by Orland’s tax payers, as a means of urban re-generation;

- Imax has announced an IPO of 9.8m shares, just as share holders have woken up to the fact that “Harry Potter 6″ will be arriving two weeks late on the sometimes-giant screen, THR.com points out. “Shares of Imax dropped 4% on Monday to $7.31 after a Wall Street analyst said the delay “should negatively impact Imax boxoffice results.” “Prince” opens wide July 14. Although it opens on two Imax screens that day — one in New York and one in Los Angeles — it won’t get the wide Imax treatment until July 29.Imax screen are mostly booked up with “Transformers 2″ when “Potter 6″ arrives. But with Imax under fire for its shrinking screen sizes, exhibitors like Cinemark and Greater Union are introducing Imax-like theatres (called, respectively, Cinemark XD and Vmax), says WSJ (subscription required). Perhaps it’s time for Imax itself to launch ‘Imax-lite’ - just like Imax, only fewer storeys;

- Washington DC’s Screen on the Green outdoor cinema is back, says the Washington Post. “HBO, Comcast and the Trust for the National Mall will now jointly bankroll the series’ 10th year on the Mall this July and August, after fans sent hundreds of e-mails to complain and beg for its salvation.” It is no small irony that a cable television company and the by-word for watching movies at home will spend hundreds of thousands of dollars for people to leave their homes and watch movies with mosquitos. July 20th is the kick-off date;

hoxton1

- And finally, moddish British pop singer Jarvis Cocker is annoyed that one of east London’s oldest cinemas is being renovated next to his Hoxton home. From NME, “Calling the development a “big ugly lump”, Cocker launched into a tirade while talking about the situation to the Hackney Gazette.  “I don’t want office workers to see me parading in my pyjamas,” he stated.” Neither do we, Jarvis, neither do we. But you’re not getting in the way of my very own beautiful local art deco cinema getting re-built, you prat.

Cinema News Roundup - 29 May 2009 - Indian theme day


- The stand-off between Indian multiplexes and Bollywood distributors appears to be close to being resolved, according to several news sources. TOI says, “Evidently, it was the producers who first blinked. An industry insider said, “The final settlement reads 50 per cent in the first week, 42.5 per cent in the second week and 35 per cent revenue in the third week for the producer of all films.”" With films taking an average four weeks to launch, don’t expect a Bollywood title next weekend, and while Hollywood has turned the tap back on for its titles, Sony Pictures’ “Angels and Demons” won’t be showing in Indian multiplexes this weekend, playing only in single screens. According to Businessofcinema.com, “sources inform that Sony is quoting revenue sharing terms of 55:45 (Sony:multiplexes), 50:50, 45:55 and 40:60 for the first four weeks to national multiplex chains. “The terms quoted by Sony are not viable and acceptable in the current scenario. As of today, we have not yet signed up with Sony for Angels & Demons,” said a multiplex officer, on condition of anonymity.” For past big Hollywood titles the split was 52:48 first week, but multiplex owners appear to balk at 55:45 for a heavily censored Tom Hanks running around a replica Vatican;

- The end to the Bollywood stand-off will come too late for some, with victims of the impasse to be found on the other side of the globe. The New York Times highlights how ‘A Dispute Half a World Away Darkens a Movie House in Queens’ as the Eagle Cinema (pictures above) in the New York borough went dark for lack of Masala movies. “In Mumbai, India, a seven-week-old strike by film producers has brought Bollywood, that country’s multibillion-dollar film industry, to a halt. The Eagle specializes in first-run Bollywood movies, and without a supply of new films, theaters like it around the world have had to screen old ones, dip into the pricier Hollywood and European film catalogs — or shut down. “You get more frustrated when you have no say in it,” said Mohammad Asif, a Pakistani businessman who helps to manage the 500-seat Eagle, nestled in the heart of a neighborhood thick with immigrants from India, Pakistan and Bangladesh and shops selling products from South Asia. “We’re not part of their problem, but we’re affected.“” Worse then the strike, overseas Bollywood theatres are hurt by piracy, with pirated Bollywood films sold openly in Indian corner shops in a way that they would never get away with if they were selling Hollywood copies;

golf-glen

- But piracy is not deterring Indian film and cinema major Adlabs, whose BIG Cinemas is opening a deluxe five-screen multiplex in Chicago this weekend. This is the first re-built-from-scratch cinema that BIG Cinemas has opened in US, having bought 170+ screens from other operator. From Business Standard, “The multiplex, Big Cinemas-Golf Glen, is located in Niles, Chicago. It will have five screens and a premium lounge. The facility will be digitally connected to Adlabs India, enabling the films to be transferred on fibre optic cable within four to six hours instead of using physical films, a statement issued by the company said.” The cinema will be showing free movies and there’s an opening party with over 1,000 invitees. (Full disclosure: I work for Adlabs, but sadly didn’t get invited for the opening. <sniff>);

- Establishing a foot-hold in Europe, Adlabs has also signed a ground breaking deal with Pathe Cinemas to expand the reach of Bollywood in The Netherlands. From ET, “In the Netherlands, the company will roll out three Big Cinemas screens in Pathé Theaters’ existing megaplexes in Amsterdam, Rotterdam and Hague. “Pathé is a perfect fit in our global strategy to bring Indian movies to Europe and other continents. Starting with the Netherlands, we will explore other countries in Europe,” says Anil Arjun, CEO of Adlabs Films.” With some 700,000 Bollywood fans (of Indian, Pakistani, Afghani, Turkish and Moroccan origin) living in Holland, this market seems ripe for exploitation. (Disclaimer again: I still work for Adlabs, but can take no credit for this deal);

cinepolis-logo - But while Adlabs is going overseas for cinemas, overseas exhibitors are going to India to open screens. Mexican exhibition giant Cinepolis has designs on the Indian multiplex market . THR.com took notice, “Mexican multiplex major Cinepolis will become the first international theatrical player to foray into India with plans to invest about ($78.45 million) to launch 110 screens across eight cities over the next three years to start with. New Delhi-based Cinepolis India country head Milan Saini said Friday that the first property will open in the second half of this year.Cinepolis plans to make India its largest market outside Mexico. Nachos with paneer masala dip anyone?

- Cinepolis might be encouraged by the fact that bad quarterly figures were posted by both Inox (down eight per cent) and Cinemax (down 56 per cent), shares in Indian multiplex operators have been up recently.  From Businessofcinema.com, “Despite low occupancy levels due to the strike and IPL, multiplex companies’ stock prices have been up between 25 - 70 per cent on the Bombay Stock Exchange (BSE). While Inox Leisure’s stock price has been up 69.1 per cent in the last one month from Rs 33.50 to Rs 56.65; Adlabs Films, which operates BIG Cinemas, has seen a 44.71 per cent rise in share price from Rs 236.10 a month back to Rs 341.65 currently. On the other hand, PVR stock price has also seen a rise of 44.23 per cent over the last one month and the stock is quoting at Rs 123.75 currently from Rs 85.80 a month back. Cinemax India witnessed a rise of 38.05 per cent in its stock price from Rs 46.65 to Rs 64.40; whereas Fame India’s stock has been up 25.49 per cent from Rs 12.67 to Rs 15.90.” Don’t buy tickets at the box office - buy shares in the cinemas themselves! (Disclaimer: CelluloidJunkie’s frivolous comments should NEVER be mistaken for sound stock investment advice. Ever.);

- But the stock market surge will not save the fortunes of Mumbai’s decaying single-screen cinemas. From livemint.com, “Along with Regal, New Empire, Eros and New Excelsior cinemas, Liberty constitutes the remainder of Mumbai’s Art Deco cinemas, which dominated the cinema-going scene from their inception in the mid-1930s onwards. But now, faced with hurdles, including a dearth of new releases, as well as hefty entertainment taxes and competition from multiplexes, the survival of these structures, characterized by their geometrical shapes and vibrant colours, is hanging in the balance.” Perhaps one of them will get bought up by Cinepolis and converted to a multiplex, as Adlabs did with Metro cinema. Do your bit for these masterpieces of picturehouse architecture and watch “Angels and Demons” there this weekend.

Daily Cinema Roundup - Fri 24 April


- Imax’s presence in China is expanding through a new deal, according to THR.com’s Asia edition. “Imax on Thursday signed a deal with China Film Group to open a super-size screen in a new multiplex in Tianjin, China, this October. The deal brings to 41 the number of screens Imax expects to have by 2012 in China, its second-largest market after the U.S.” We also note and congratulate our friends and colleague Patrick Frater, who has joined THR Asia, thus completing the hat trick of working for Screen, Variety and now THR, having done stellar work at them all;

- Projector makes Christie has given details about its digital cinema NOC (network operation centre). The press release gives some impressive stats, “Christie Managed Services currently provides round-the-clock monitoring of 32,431 devices, including 3,780 digital cinema screens and 4,700 pre-show advertising screens in over 830 sites across North America. It is staffed with over 180 remote and customer service personnel and field technicians.” Make sure you visit it if you ever pass through Cyprus, CA. Any time. We hear its open 24/7;

- The first European live 3D broadcast over satellite went out to multi locations across Italy on April 19th, showing a of a complete basketball game. This was part of an announcement at NAB about the coming together of several stereoscopic distribution pioneers, “International Datacasting Corp and Sensio Technologies announced today the beginning of their first operational roll-out of live 3D in high definition for digital cinema in Europe” and “OpenSky has formed the 3D Stereoscopic group (3DSG), a partnership with dBW Communication and Eutelsat for the end-to-end production and distribution of 3D live events across Europe.” Expect to see more in the coming year;

- On an adjacent frequency, Dolby has formed a partnership with Arqiva to deliver alternative content across Europe, according to today’s press release. “Dolby Laboratories today launched Dolby Direct Distribution Services—a pan-European satellite content delivery network for digital cinemas. The service is provided in association with leading digital network solutions provider Arqiva and uses their international satellite infrastructure to distribute feature movies, trailers, and advertising content direct to their participating exhibitors and cinemas throughout Europe.” The interesting question is whether they will open up this network wider and be a service provider, rather than equipment vendor;

- Sony does deal with Sony for digital cinema in Asia, is the essence of this press release. “Sony Pictures Releasing International Corporation (SPRI) has entered into an agreement with Sony Electronics’ Digital Cinema Solutions and Services (DCSS) group for 4K DCI-compliant digital cinema deployments in Hong Kong, Japan, Korea, Singapore and Taiwan.” But trust us, even a seemingly semi-internal agreement like this is much more difficult to orchestrate than you might think. Now the challenge will be to get more Hollywood studios to sign up. And why no India?;

- UK’s Cinema Exhibitor’s Association (CEA) is kicking off a digital road-show this coming Monday in Manchester. “The events, which the CEA is running jointly with the UK Film Council and with the support of Screen Digest, are intended to give all of those attending an opportunity to hear a comprehensive and objective summary of the challenges and opportunities presented by digital cinema projection, with discussion of funding, operational and technical matters.” It is 8 1/2 years since the last major road show in UK (‘Celluloid or Silicon?‘) that discussed the implications of all things digital cinema. [insert joke about digital cinema's long time in the coming HERE];

- Want to sell liquor for consumption with screenings of operas and sporting events in your cinema? It’s not as easy as you might think, according to this article from Grand Rapids News. “Celebration Cinema owner John Loeks Jr. must spell out the type of “special events” at which he wants to serve alcohol before city planners will allow him to uncork any bottles or tap any kegs.” Asked to define ’special events, Loeks told the commission, “I’m not sure there is a precise definition.” So much for grouping it together under the moniker of ODS (other digital stuff);

- And yet more proof if needed that box office is doing well across the globe, this time from China, courtesy of AFP. “China may be a paradise for addicts of pirated DVDs, but the box office is also booming thanks to a growing audience of well-off young urbanites and more big-ticket Chinese films… “The crisis is actually a godsend because as everyone talks about the economic crisis, people want to go to the cinema to relax,” said Zhao Jing, a Beijing marketing executive with cinema operators Wanda Group.” Wanda (pictured above) is expanding from 40 cinemas to 100 by 2010. As noted in the article, a pirate DVD may cost one tenth of a cinema ticket, but it just does not give the same EXPERIENCE;

- Only India appears to be suffering badly, with the non-release of new Hindi films entering its fourth week. A journalist from Indian Express took a tour of the deserted cinema halls and chats to employees. It’s grim. ““We’ve closed down one screen for renovation and are on a cost-cutting spree. We’ve switched to low voltage bulbs and keep half the lobby lights switched off. The air-conditioning too is not switched on till before the show.”” Not even any major Hollywood films are opening this weekend (unless you count “My Mom’s New Boyfriend“). Soon weevils will start blowing through the corridors;

- But it’s even worse for one Indian exhibitor. “Sebi on Thursday barred Pyramid Saimira Theatre promoters Nirmal N Kotecha and CMD PS Saminathan from trading in the equities market, accusing the latter of allegedly forging a letter from the markets regulator, the revelation of whose contents last December sent the company’s stock price soaring. The Sebi letter had purportedly asked the promoters to make an open offer to buy out minority shareholders.” Ouch, but the Securities & Exchanges Board of India (SEBI) can come down hard at times;

- Ending on a semi-positive note, at least if you are living in Detroit. ‘Unemployed? Movie theaters offer free tickets.‘ The headline says it all.

Daily Cinema Roundup - Thur 23 April


sa-wg_grosvbaby_06-10-08

- Cinema box office “is performing well despite the bad economy — not because of the bad economy,” according to a new survey published by Nielsen. Perhaps no surprise that it found that cinema was still considered a good value proposition, even in these tough economic times, by no less than 59 per cent of those who responded. Still, the article in THR.com makes clear that 20 per cent are cutting back on cinema going and only dining out is experiencing more cutting back amongst respondents;

- AMC Theatres supports children with autism (and their parents) by putting on special screenings with lower audio and lights not fully dimmed. Metro West Daily News reports that, “The Flutie Pass multiplex is one of 67 AMC theaters in 32 markets now showing “sensory-friendly films at convenient times and discount prices, said community relations manager Cindy Huffstickler. AMC has been screening films for autistic viewers since 2007 after a mother complained she’d been asked to leave a Maryland theater run by another chain when her autistic child became disruptive.” I’m sure these screenings do not make a massive difference to AMC’s bottom line, but are a good example of exhibitors exercising corporate social responsibility (CSR) in their community;

- In a similar vein, UK’s Cineworld is testing ‘Cinebabies’ in two screens, according to Haverhill Echo. “The initiative sets out to make the film experience as relaxed and enjoyable as possible for babies aged under 18 months and their parents, or even grandparents, uncles or aunties. Pushchairs will be arranged in the auditorium so that adults can have easy access to their belongings, while baby changing facilties are also available.” These too will have lower audio levels and light semi-dimmed.

- Canada’s Cineplex is going in for digital 3D in a big way through a deal with RealD. From Screendaily.com. “The Toronto-based exhibitor will have a total of 122 RealD 3D projectors operating in 72 facilities across the country with in a month. In all Cineplex will have 161 digital projectors, with 122 of them RealD 3D-enabled.” No word on which projector and server manufacturers are supplying the rest of the required hardware;

- Definitely not in 3D, but Cineplex will also be screening a concert by Diana Krall, according to Ottawa Citizen. “Canadian jazz singer and pianist Diana Krall, in town May 2 and 3, can also be seen in movie theatres May 20 in a concert she presented in Rio de Janeiro last November… The screening will be presented at 7 p.m. at the Coliseum and SilverCity cinemas in Ottawa as well as the Galaxy cinemas in Cornwall and Brockville.” [Which reminds me of the joke, Q: What is a guaranteed way of stopping the spread of AIDS? A: Ask a jazz record company to distribute it];

- Research & Markets has published its study on multiplexes in India. “The industry is characterized by seasonality, low screen density, increasing average ticket prices, and reducing shelf life of movies. The key trends identified include producers bypassing distributors, shift to digital cinema, and alternate content in multiplexes, retail partnerships, and new single screen formats.” It forgot to include ‘crippling strikes’ as well;

- Cinemas in south India will be closed today as part of a larger protest against the violence in Sri Lanka that is affecting the local Tamil minority, according to Press Trust of India. “The Tamil cinema industry has announced suspension all its activities today and shows in cinema theatres have been canceled.” Shops, transport and other businesses were also affected;

- Proving box office is off to a strong start in most places, Budapest Business journal is reporting that Israeli-owned Cinema City
in Hungary saw turnover rise 15 per cent in the January-February period. “The recession is not affecting the company’s performance: it has opened new screening rooms since the beginning of the year, and it plans to open a multiplex at the site of the former Skála department store in Budapest around October or November.” The outlook for the rest of the year is also said to be good;

- Similar positive news reaches us from Australia, courtesy of TradingMarkets.com. “Australian cinema operators and film studios are reporting strong box office sales. Graham Burke, the CEO of Village Roadshow, says that even ordinary films are generating a lot of interest among moviegoers. He believes that cinemas can withstand the competitive pressure from the internet by making a visit at the movies a memorable event“;

- Irish Times reports of a battle brewing over the re-development of the main shopping street in Dublin where the Carlton Cinema stood. “The proposed €1.25 billion redevelopment of a 5.5 acre site centred on the former Carlton cinema on O’Connell Street, could “serious and irreversibly” undermine the character of Dublin’s main street, An Bord Pleanála has been told.” Perhaps they should have just kept the cinema rather than just preserving the facade.

- But despair not, Irish ‘filum’ lovers - BMW Ireland is hosting an open air screening on May 7th at Dublin’s nearby Temple Bar to promote the launch of their Mini convertible. Movies.ie reports that you can vote for either “Gross Point Blank”, “The Big Lebowski”, “High Fidelity” or “Ferris Buellers Day Off”. Tough choice, but you must vote for Ferris;

- Finally, one of the big screens greatest painters of light is no longer with us as The Telegraph reports that cinematographer Jack Cardiff has died at the age of 94. “Black Narcissus” looks as amazing in all its Technicolor glory today as it did 61 years ago. RIP Mr Cardiff.

Cricket Won’t Play In Indian Multiplexes As Film Strike Worsens


Indian multiplexes will not be able to offset the impact of the film strike/boycott/non-releasing with screening of Indian Premier League (IPL) cricket matches. The imminent IPL season was anyways going to put a damper on the box office for the next six weeks, but with Hindi producers refusing to release any new films, screening of cricket matches would have provided some respite for the multiplex operators.

From the Economic Times:

A senior executive with a Delhi-based multiplex chain, who did not wish to be quoted, said, “The IPL committee was asking for a very high price as minimum guarantee, in addition to revenue sharing arrangements. This is not a financially viable business model that multiplexes operate on.” He added that multiplexes can’t hike ticket prices significantly as that would not help in attracting volumes.

As per another senior executive with a company that was looking to bid for the multiplex distribution rights, IPL was looking at a minimum guarantee of Rs 35-45 crore and was awarding the distribution rights only for a year.

“Since the matches are happening in South Africa this year, it would have been an even bigger business opportunity for multiplexes, distributors and advertisers,” UFO Moviez CFO Kapil Agarwal said. The digital cinema solutions firm had evinced interest in providing back-end technology for live telecast of the matches at multiplexes.

Meanwhile, there appears to be no end in sight for the stand off between producers and multiplex operators. Though no major films were set for release during the IPL tournament anyway, there are no dangerous signs of post-IPL releases getting pushed back. From Times of India:

Films like Shortkut, Luck, Kaminaay, Kambakht Ishq, New York and Love Aaj Kal are a few biggies awaiting release. Going by last year’s IPL record, all but one film (Jannat) released during the matches bombed. Then, Ramzan begins on August 22 and most producers won’t release during the holy month. That leaves about two-and-a-half clear months for movies to release between the IPL and Ramzan. “The current situation is so fluid that one can’t say anything definite,” says Dinesh Vijan, Saif Ali Khan’s partner on Love Aaj Kal. “Movies with release dates slotted for May have been postponed. We intend to stick to our scheduled release date (June 26) and hope this situation gets sorted out soon,” he adds.

Trade sources confirm Vipul Shah had chosen August 14 as his release date for London Dreams. The producer had assumed he would get a clear run until Ramzan, and even further. “Now that films are being moved from their original release date; there is going to be a big clash from the time the strike lifts,” says Mehra.

CNBC-TV18 does a good job of crunching the numbers of what the multiplexes are losing from the current standoff:

Here’s the math:

The big-five multiplex chains together have 1.62 lakh seats. Each seat screens at least 4.9 shows a day, that’s 34.3 shows a week. This means every week, 54.55 lakh seats are available to generate revenues.

But weekly occupancy levels at most multiplexes stand at around 27% even with higher rates on weekends and holidays. This leaves just 16.36 lakh seats that actually generate revenues.

On average, a seat at a multiplex generates Rs 121 per show, with an additional Rs 31 on food and beverage. That’s a weekly revenue of around Rs 24 crore for the big-five chains.

INR 24 crore (Rs 240m) works out to almost $5m per week, which is a LOT for the nascent Indian multiplex industry. Meanwhile producers have floated the idea of each production house ‘adopting’ a single screen cinema and refurbishing it to multiplex standard, though how much substance or chance of realization such a proposal has is open to speculation.

Meanwhile, Bollywood stars like Shahrukh Khan, Preity Zinta and Shilpa Shetty - who have tended to side with the producers, perhaps not surprisingly given that many of them have their own production banners - can afford to take a relaxed attitude about both films and cricket’s no-show on multiplex screens at least for now as they own stakes in the competing cricket teams. Moreover from AFP:

Action hero Akshay Kumar is brand ambassador for Delhi Daredevils, movie hearthrob Hrithik Roshan is flying the flag for the Mumbai Indians, while screen siren Katrina Kaif is supporting the Bangalore Royal Challengers.

Top performers and music directors have also got in on the act, producing music videos for many of the teams that owe much to Bollywood’s song and dance routine tradition.

In their oversized filmstar sunglasses and designer clothes, Shetty, Zinta and Kaif added much-needed glamour to the gathering of corporate suits at the auction for new players in the resort state of Goa earlier this year.

For the actors, many of whom who have been making the rounds at promotional events before the start of IPL’s second season, merging cricket and film makes perfect sense given the fanatical following that both have on the subcontinent.

As Shilpa Shetty correctly observes, “Cricket is not a sport in our country, it’s a religion.” But if multiplexes are the temples, then the gods have deserted them and show no signs of returning until the keepers of the temples appease them.

The Commoditization of VPFs, or, Why Having a Deal With Hollywood Studios Isn’t The Big Deal It Used To Be

Scrabble Entertainment has announced virtual print fee (VPF) deals with five Hollywood studios (”Hello Scott from SPE, in the back.”) to roll out digital cinema in India.  This may be the last notable VPF deal for some time, if not for ever.

Scrabble has signed up Walt Disney Studios, Warner Bros., 20th Century Fox, plus Paramount and Universal, with only Sony Pictures yet to come on board. At the press conference in Las Vegas on the second day of ShoWest 2009, three of the studio representatives joined Scrabble’s CEO Ranjit Thakur on stage to praise his efforts. Tom Molter from Warner Bros said that WB has supplied more digital cinema titles internationally than any other studio (definitely true for India) and was looking forwards to doing more of this with Scrabble. Julian Levin from Fox praised Ranjit’s determination and effort, acknowledging that negotiating with the Hollywood studios is a “very difficult and complicated process.” Lastly Jason Brenek from Disney was happy that Scrabble digital cinema roll-out would include 3D installations, understandable given Disney’s 17 3D titles over the coming three years. Jack Klein from Christie was also up on stage. Christie is the 2K digital cinema projector supplier of choice for Scrabble, but what is not discussed is that Christie is said to have helped behind the scenes to facilitate the VPF deals for Scrabble. Universal and Paramount were not on stage, though they had signed up as well (Paramount’s logo was on the banners, though Universal’s was missing), though this may be due to the fact that both are represented jointly in India by the (elsewhere largely defunct) UIP, with Paramount branding, in India, meaning that there is some untangling to be done still.

Screen International covered the agreement:

Scrabble has signed contracts with Twentieth Century Fox, Warner Bros, Walt Disney Studios and Paramount Pictures that become effective on April 1, and the company is in the process of finalising deal points in the agreement with Universal Pictures. The agreements are based on the self financing virtual print fees model, which is essentially a pay-per-use or booking system. Read More »

India Welcomes “Slumdog” With Protests And Piracy

Danny Boyle at the premiere of "Slumdog Millionaire" in India (EPA/STR)

Danny Boyle at the premiere of "Slumdog Millionaire" in India (EPA/STR)

Less than 24-hours after “Slumdog Millionaire” picked up 10 Oscar nominations on Thursday, filmmaker Danny Boyle’s rags-to-riches movie about a teenage boy from the slums of Mumbai opened on Friday in India stirring up a bit of resentment and controversy.  In fact, rather than being greeted by long lines of moviegoers, according to The Times of India the release of the film caused a small riot at the Inox Multiplex in Panaji.

As a story in the Los Angeles Times details, some in India are dismayed over what they see as the stereotypical portrayal of their country as filled with corruption and impoverished throngs.  Hindu Janajagruti Samiti (HJS), a pro-Hindu group, petitioned the government to ban or censor “Slumdog Millionaire” stating that the movie would upset the religious values of millions of Indians due to references of Hindu deities and a misrepresentation of the Lord Ram.  Then on Friday, a large group of Shiv Sena activists vandalized the only multiplex in Panaji (the capital of the Indian state of Goa) when theatre managers would not cancel showings of the film. Read More »

Adlabs Expands In Mumbai


Adlabs LogoAs the multiplexing of India continues, Adlabs Cinemas and Phoenix Mills are teaming up to build a 15 screen screen at the Phoenix Market City at Kurla in Mumbai. The 140,000 square foot facility will have more about 4,000 seats. Like many exhibitors these days, Adlabs plans to fortify their offerings of first run movies with a heavy dose of live concerts and sporting events. The company will also build two of the screens as luxury theatres. No word on when the theatre will open.

Speaking about the news on Thursday Adlabs Cinemas chief operating officer Tushar Dhingra was quoted as saying:

“It is our endeavour to offer audiences a wide variety of viewing experiences. The Ebony Lounge will have live band performances round the year. It will add novelty and uniqueness to the cinema experience in India.”

Heck, having a music lounge at a movie theatre would be “unique” no matter what country it was located in. Adlabs recently announced they would be building a chain of luxury lounges geared towards moviegoers and this new complex seems to fit that plan. With an emerging economy like India’s such theatres would seem a natural fit, however lately many of the country’s moviegoers have been complaining, mostly on personal blogs, about the high ticket prices charged by such multiplexes.

While they had everybody’s attention by spreading the news about their plans for the Mumbai multiplex Adlabs also announced Kids 101, a new loyalty program meant to attract children and teenagers to the circuit’s 66 locations throughout India. To start out, the program will provide games and contests to members on Sundays.

Kingfisher Airlines Brings Multiplex To The Sky. . . Sort Of


Fame CinemasIndia’s upstart airline Kingfisher Airlines has struck a promotional deal with one of the country’s leading multiplex chain’s, Fame Cinemas.  The agreement allows members of Kingfisher’s frequent flyer program, the King Club, to redeem miles for movie tickets at all of Fame’s multiplexes.

Unlike many mileage programs, which force customers to collect rewards only after filling out complicated forms, all King Club members will have to do is show their membership card at any theatre to purchase movie tickets with their miles.  Better still, frequent flyers can collect King Miles, as they are referred to, for any money spent at a Fame multiplex.  Granted, with the modest price of movie tickets in India, a patron of both companies may need to see hundreds of movies before they accumulate the tens of thousands of miles required to earn a free ticket by most frequent flyer programs.

The press release announcing the deal did not reveal the exchange rate between Rupees and King Miles or whether it would be a one-to-one ratio.  Even so, it will be interesting to monitor the success of the program to see if such promotions might work for theatre owners in other parts of the world.