The issue of sound levels in cinemas is increasingly becoming a legislative issue. Not long after rules limiting cinema sound were introduced in the Belgian region of Flanders, legilsators in the US state of Connecticut look set to follow.
Movie cinema executives are urging lawmakers to oppose a bill that would establish a maximum decibel level inside Connecticut theaters.
Joseph Masher, the chief operating officer for Bow Tie Cinemas, said Tuesday his company has not heard complaints about loud films or movie trailers since it installed digital equipment. Rather, he said they received complaints about two films not being loud enough for customers.
The legislature’s Public Safety and Security Committee is considering a bill that would prevent theaters from showing a film or preview that exceeded 85 decibels. A decibel is a unit used to explain the intensity of a sound wave.
As my colleague Julian Pinn points out: “The 85 decibel to which Mr Masher is referring is not the same decibel; it is the level reached with a short term mean when replaying test noise used to align the system to the said reference. It is not the level of the movie content itself. Again the press have mixed up decibels levels and not helped the clarity of this complex topic.” However, this issue does not just potentially affect feature films but also adverts, trailer and event cinema. LINK
USA: Carmike Cinemas has reported their Q4 financial results and the CEO is putting a positive spin on them, even though net income for the quarter was down to $3.9 million ($0.17 per share), compared to $91.6 million ($5.19 per share) in the same quarter of last year.
Carmike Cinemas’ President and Chief Executive Officer David Passman stated, “We are pleased to report that Carmike has once again outperformed the industry in several key metrics, including admissions revenue per screen and attendance per screen. Admissions revenue per screen increased more than 6% over the prior year period, well ahead of the industry box office increase of approximately 1%. Attendance per screen increased by over 3% while industry attendance declined almost 3%. Carmike’s success was largely propelled by the addition of more than 500 screens to our theatre circuit over the past two years through the Company’s successful M&A program. Adjusted EBITDA for the fourth quarter reached record levels at $33.7 million. LINK
Mexico: Christie Digital has picked up another digital cinema projector contract in Latin America.
Cinemagic, a cinema chain focused on building cinemas in towns between 50 and 70 thousand inhabitants of Mexico, and Christie®, the dominant brand in the global digital cinema projection market, today announced the joint digitization of 70 screens currently operated by Cinemagic in Mexico.
Christie will supply an assortment of Christie Solaria® One+ and Christie CP2220 projectors to the Cinemagic complexes, facilitated by Scrabble Entertainment, an international deployment entity whose financing of DCI-compliant digital cinema projector conversions helps all manner of cinemas make the move to digital technology. LINK
Russia: Imax is expanding its footprint in Russia:
IMAX Corporation and MORI CINEMA, one of Russia’s fastest-growing exhibitors, today announced an agreement to install five IMAX® theatres across Russia. Under the terms of the agreement, four of the IMAX theatres will be installed in new construction projects in the cities of Irkutsk, Murmansk, Archangelsk and Moscow, with one retrofitted theatre to be installed in Togliatti. This agreement brings to six theatres MORI’s total IMAX® commitment. LINK
Thailand: The largest Thai cinema ad company, Major CineAd (part of Major Cineplex Group), is trying new ways to target a larger client base through sponsorship in films made by its sister companies.
In line with the film industry’s growth, the country’s largest cinema-chain operator expects its cinema ad unit will see an increase of between 10 per cent and 20 per cent in advertising revenue from the Bt1.07 billion generated last year.
Nithi Pattanabhakdi, chief media officer at Major Cineplex Group and also head of Major CineAd, said yesterday that his company had teamed up with M Pictures, M39 and Talent 1 to offer synergy packages for businesses that want to be part of film production through sponsoring, product tie-ins and creating branded content. LINK