Tag Archives: IMAX

Box Office Review-Sunday 24 May


Over the U.S. Memorial Day weekend, “Night at the Museum: Battle of the Smithsonian” debuted at the top of the domestic box office with an estimated $53.5 million, just ahead of another new release, “Terminator Salvation,” with an estimated $43 million.
With its Thursday opening day, the “Terminator” total is now at $56.4 million. The “Museum” opening including 160 Imax screens in North America.
monstersMeanwhile, the Starship Enterprise is chasing ‘Aliens.” The top grossing film of the year is Dreamworks Animation’s 3D “Monsters vs. Aliens,” which in its ninth week has now brought in $193 million in the domestic market. “Star Trek” is in the number two position with $183.6 million.
On May 29, most of the digital 3D screens will be turned over to Disney/Pixar’s “Up.”

Popularity: 20% [?]

Daily Cinema Roundup - Wed 13 May - “Going forward it will look different after the 3D screens are in place.”

Say hello to my little 8K friend!

Say hello to my little 8K friend!

- For those that decry Imax Digital’s 2×2K imaging technology, perhaps we can interest you in JVC’s new 8K projector? (pictured above) From CrunchGear, “8K content is pretty much…impossible to find right now. Unless you were to make a motion-JPEG movie out of full-size shots from a Hasselblad, I don’t think 8K is even approaching necessary. Fortunately, it also supports 4K (and why shouldn’t it?), a more reachable standard and one at which hi-def cinema cameras are actually shooting.” At 10,000 lumens, it won’t even make a proper size Imax screen blush, but it would do justice to a fully scanned Imax film frame (69.6 mm x 48.5 mm), so you could watch the action set pieces from “The Dark Knight” at home, just as Messrs Noland and Pfister intended them to be seen;

- National CineMedia Q1 2009 Earnings Call Transcript has been posted online courtesy of Seekingalpha. It’s been a good quarter for NCM with revenue up 17 per cent. “The improving reach of our networks, especially in the larger DMAs, is continuing to aid our strategy to broaden our client base. Several new clients are buying our network for the first time in 2009, including clients in the retail, import auto, broadcast TV, cable TV, and restaurant categories. I was most encouraged by the fact that several clients who had previously bought Screen Vision exclusively began to buy our network.” Which leads us to conclude that Screenvision’s Q1 was probably not as good;

- HBO will not be sponsoring Washington DC’s Screen of The Green, ending the outdoor summer cinema tradition after nine years, according to the Washington Post. “Ah, memories. The persistent bugs, the hateful humidity, the evening thunderstorms rumbling in the distance, the veggie plates and the contraband alcohol — Screen on the Green allowed us to experience all the hallmarks of a summer in D.C. at once, with a classic film unspooling on a giant screen on the grassy expanse between Fourth and Seventh streets NW. It was fine viewing on prime real estate.” There is a Facebook group to save the Screen on the Green event, but unless a new big sponsor is found, don’t expect President Obama to dig into the TARP funding to rescue this tradition. Other outdoor screening continue, though, in the suburbs, “Rosslyn is running movies from the ’80s every Friday through September at Gateway Park near the Key Bridge. Crystal City is doing the same thing with superhero movies. Other outdoor festivals are hosted in Bethesda, Rockville and elsewhere in Arlington.” As far as cheap or even free cinema entertainment goes, outdoor screenings are hard to beat, particularly in these tight financial days;

- The hunt is on for the Norwegian projectionist believed responsible for camcording and uploading a recent local hit Max Manus, according to Screen International. “The film was released on 103 prints but was illegal copies were made available online shortly afterwards. Filmkameratene tried to trace their origin from the so called ’water marks,’ different signals on each film copy which are not visible to the audiences, but readable to computers. The result has not been reported.” It sounds like the copy was made off a digital cinema screening, though it could also be the more primitive cap coding on 35mm prints. We will try to track this one;

- While box office taking are good, US exhibitors like Regal Cinemas are still having to scale back their growth plans because of the tighter credit climate, according to Reuters. “But plans to build 10 to 12 new theaters per year have been tempered by the ability of shopping center owners to move forward with projects, Campbell said. Regal expects building to be slowed to five to six theaters per year for the next three to five years, he said. The company’s participation in Digital Conversion Implementation Partners — a partnership with the No. 2 and No. 3 U.S. theater chains aimed at converting screens to digital and 3D projection systems — also had been slowed in the financing stage.” Regal is expecting growth to continue at four to five per cent for the next five years, but that is without calculating the added growth from 3D, which they say is “harder to project” (no pun intended). Quote in headline from new CEO Amy miles;

- More signs of the recession, UK’s Vue is putting on free film screenings, The Times tells us. Just don’t expect “Star Trek”. Instead Metrodome is providing some…interesting…choices. “First up, on May 15th, One Eyed Monster.  What sounds like a classic piece of schlockeroo starring adult film legends Ron Jeremy & Veronica Hart with”Buffy The Vampire Slayer” pin-up Amber Benson. Expect slimy alien creatures and unwise costume choices from an array of screaming starlets. And, most importantly, expect it for free.” The participating cinemas are: Vue West End, Vue Cambridge, Vue Edinburgh Omni, Vue Manchester Lowry and Vue Bristol Cribbs Causeway and you can get a ticket by e-mailing creditcrunch@metrodomegroup.com. Bless;

- THR.com uses the Cannes premier of Pixar’s “Up” as a jump off point for two in-depth articles about 3D in general and in Europe in particular: ‘Who’ll pay for 3-D glasses? Exhibitors, studios squabble over who should foot the bill‘ and ‘3-D accelerates as ‘Up’ opens Cannes - Film’s exposure at the fest could give 3-D an international push.’ Both articles are well worth reading and we particularly like Chris Morris’ illustration of what the black tie screening might look like (right), though perhaps XpanD as one of the sponsors and technology providers of the event might want to have a word with him for drawing anaglyph red-and-blue glasses instead of the Nuvision active glasses. We hope to bring you a picture of Co-Editor Sperling on site with glasses for comparison. Possibly even a report on the event if he can tear himself away from the Cannes parties. Follow him on Twitter here, where he reports: “The press in Cannes loved Pxar’s “Up”. Many in the press screening audience were all teary eyed at the end.“;

- Slight relief for Indian multiplexes (and cinema goers) as Bollywood film “99″ opens this Friday in defiance of the Distributor-Exhibitor stand-off, while Sony Pictures is going ahead with the release of “angels & Demons” on 29th of May. But two films don’t make a box office summer and the dispute remains unresolved.

Popularity: 36% [?]

Daily Cinema Roundup - Tuesday 12 May - “Hollywood is providing people with some pretty sweet two-hour vacations.”


- The backlash against IMAX Digital appears to have begun in earnest with a Slashfilm blog post titled ‘Why You Probably Shouldn’t Waste $5 More For Digital IMAX‘. Imax gets taken up for the shrinking screen size (see comparison above), as well as the resolution of the new projectors. “Not only are the IMAX Digital screens much smaller in size, but also a much lower resolution. IMAX digital currently uses two 2K-resolution Christie projectors
to project two 2K images over each other, producing an image that is potentially of a slightly higher resolution than common 2K digital cinema. But with AMC installing Sony 4K digital cinema projection systems in all 309 theaters and 4,628 screens by 2012, why would anyone want to pay $5 more for a lower resolution theatrical experience?
” A knowledgeable industry insider told me at this year’s ShoWest that he was surprised that the audience hadn’t cottoned on to what he termed a ‘con trick’. Looks like they might do;

- There are a lot of Iron Maiden fans around the world, is the conclusion we draw from the announcement about the large number of people who went to see the aging rockers in ‘Iron Maiden: Flight 666‘. From the press release, “70% of the total admissions, which exceeded 100,000, were from one-day-only special event screenings, day and date, on April 21st. The feature length film, released exclusively on digital prints, has achieved the distinction of being the biggest ever worldwide simultaneous release of a documentary film.” In case you were wondering, “Flight 666 won the audience award for Best Music Documentary at the recent South by South West festival.” Rock on;

- Celebration Cinemas is getting it’s third generation of Loek’s running the Michigan based exhibitor. 32-year old J.D. Loek seems a pretty progressive sort of chap, based on the interview inMLive.com. “Two years ago, J.D. Loeks, then chief operating officer, led the company to adopt digital projection technology. The $14 million project expanded the options for the Loeks chain of movie theaters. “With film projectors, the only thing you can put on our screen is film stock,” Loeks said… “With digital, you not only have better movies, but you can put anything on the screen, including live TV broadcasts, anything on satellite, or anything on a computer screen.” Young Master Loek has his eyes squarely on what the technology could do for the exhibitor’s bottom line. “The technology brought opportunity to theaters with plenty of seating for large groups. “It’s redefining what we can do in our facilities,” Loeks said. “We’re doing catering, banquets, sports events, business meetings, non-profit fund-raisers. We’re in a period of rebranding right now.” The non-movie events have grown from 1 percent of the company’s income heading to 10 percent over the next year or two.” The quote in today’s headline is from JD;

- Want to know how to be a recessionista cinema goer in Korea? The Korea Herald has some good suggestions. “Even for just the price of a cup of coffee you can see some of the newest releases in Seoul. At small theaters in your area and even larger chain megaplexes in Seoul (Megabox, Lotte Cinema, Cinnus, CGV) you can watch early-morning showings throughout the week, and on the weekend, for about 4,000 won. Also, late-night double- or even triple-features are available at some theaters, where you can watch multiple movies through until dawn for around 10,000 won.” The further suggestions are even more obscure but cleaver and helpful (not least for expats) and give a fascinating glimpse into cinema going in South Korea;

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- The Cannes Film Festival opening of Pixar’s “Up” (above) is opening un petit boîte de Pandore regarding 3D in France. From AFP, “In France, for instance, “Up” will screen in 800 movie theatres from July 29, but only 120 are kitted out to show it in 3D. The French release of “Monsters and Aliens” was hamstrung by an unseemly row between Paramount, distributors and cinemas over the extra costs, although Pixar settled a similar row by offering cinemas a slice of ticket revenues for its hit “Bolt.” Another glitch in the studios’ plan: filmmakers, distributors and cinemas cannot agree on who should pay for the glasses that viewers still need to get the full effect.” What isn’t mentioned is that French audio-visual body CST has strict rules about quality norms for cinemas and that one of these is light output - something that any 3D system struggles to achieve on screens above a certain size. Maybe that’s why Christie is installing two of its SB (super bright) projectors for the 3D screening of “Up.” We are hoping for a full report from Sperling;

- Parents trying to smuggle their children into screenings of “Slumdog Millionaire” are putting at risk the licence of Screen Machine, says BBC News. “Operators of the Screen Machine - the UK’s only mobile cinema - said they had never known of so many attempts to get under-age children into a film.They said an 11-year-old tried to get in to see the certificate 15 movie by hiding behind his grandparents….Robert Livingston, from Hi-Arts, said it appeared it was the children who wanted to see the film, rather than a problem of finding babysitters while the parents went out. He said it was a mystery to him why the film had captured the attention of so many young children.” Read Robert Livingston’s Hi-Arts blog for some of the better excuses parents use for smuggling in their kids;

- Finally, we bring you some ingenious thinking from Malaysia, how to come up with something even better than 3D. No, not 4D, not even the right direction. From Sun2Surf:

GSC general manager Irving Chee says: “As the leading cinema exhibitor, we always strive to bring movie fans the latest innovation in cinema technology, facilities and services for the best cinema experience.

“We kicked off the first-ever real-live 3-D version of Journey to the Centre of the Earth last year (2008), followed by the 3-D screening of the animation movie Bolt and Disney’s Jonas Brothers concert earlier this year.”

After listing a slate of upcoming 3D titles, the articles then goes on:

Chee adds: “It is only a natural ­progression for GSC to be able to screen movies in 2-D digital format and offer Malaysian movie patrons this improved viewing experience.

“GSC will look for more opportunities to showcase movies in 2-D digital based on Hollywood’s approved DCI (Digital Cinema Initiative) Compliance Digital format.”

That’s right, “Angels & Demons” in glorious 2-D. Golden Screen Cinemas even charges more for Digital 2-D it than for 35mm…eeerh….2-D. We can see another Imax-type backlash brewing already.

Popularity: 32% [?]

Who Does Regal Love More - RealD or Imax?


If the US exhibition industry was a comic strip, Regal Cinemas would be Archie and 3D rivals RealD and Imax would be Betty and Veronica. Things seem to be coming to a head between the three with the opening of Regal’s latest multiplex Thornton Place Stadium 14 & IMAX - to give it its full and proper name - and with a shot across the bows from Veronica, sorry, Imax about just how fabulously rich her offerings are.

First the details on the opening of the state-of-the-art Thornton:

Regal Thornton Place Stadium 14 will feature a new IMAX® theatre utilizing a specially-designed screen that is slightly curved and moved forward to immerse the audience. The IMAX Experience® is further enhanced by a crystal-clear digital surround sound system. Regal’s IMAX theatre will also offer IMAX 3D® when filmmakers choose to integrate 3D images into their movies. Future IMAX releases include: Transformers: Revenge of the Fallen (6/24) and Harry Potter and the Half-Blood Prince (7/15).

The new theatre is modern in every way, equipped with RealD® 3D to provide true-to-life 3D. RealD is a new generation of digital 3D, giving moviegoers a stunningly realistic movie experience that engages the imagination, activates the senses and invites the audience not only to watch a film, but also step inside the story. Upcoming Digital 3D movies include: Disney-Pixar’s Up (5/29), Ice Age: Dawn of the Dinosaurs (7/1) and Disney’s G-Force (7/24).

‘Immerse the audience’ and ’step inside the story’, OK, so Regal has both systems on the go. No major surprise there. But RealD and Imax do not see themselves as equals and do not just want to co-exist peacefully. This was made clear in an e-mail that went out from Imax today, headlined ‘Star Trek IMAX breaks record with $8.3 mil opening weekend in U.S.‘, which amounts to 11 per cent of the total box office (see Weekend BO story below).

Imax then goes on to quote from the Regal Cinemas public earnings conference call, where Regal’s CEO Mike Campbell, took a  question from an analyst on whether Veronica was cutest or Betty prettiest:

Matthew Harrigan  - Wunderlich Securities - Analyst

Good morning. Thanks for taking my question. Two questions. One, there’s a pretty profound asymmetry even if you adjust for the size of the auditoriums on the 3-D results for IMAX versus REAL D. Have you given any thought to re-balancing that or is it just more a matter of educating the consumer on REAL D? I heard there are some people actually think that some of the quality in 3-D with REAL D is better than with IMAX, but it doesn’t seem to have quite the marketing cachet.

Michael Campbell  - Regal Entertainment Group - Chairman and CEO

As far as the Real D versus the IMAX experience, IMAX is a powerful brand and it’s not just the visuals and the size of the screen. It’s a–it’s got the best sound system in the world according to most people. So we’re seeing that when we run REAL D versus 2-D, the Real D screens show a multiple of two to three times the attendance that you’re getting out of a 2-D screen while the IMAX will run five to six times. So we view this actually as a very viable market going forward, where IMAX remains at the top of the food chain. It’s long-established as a powerful brand, attaches a higher premium. Real D 3-D is somewhere between IMAX and 2-D. And we think that it gives the customer maximum flexibility in choosing. [emphasis added]

So Regal loves Imax twice as much as it loves RealD? Or at least its audience does. Imax want to have us believe that. Regal has 52 screens contracted with Imax, but has committed with RealD for 1,500 screens. So the date count seems to go in favour of Betty. Moreover, if you read the above quote early, what Regal is saying is that RealD lacks the brand awareness that Imax has been building up over several decades. But that could of course change.

But could it be that neither of the two will end up the real winner? Archie-ologist will remember that Issue #320 saw the introduction of Cheryl Blossom, a redhead from Pembroke, England, introduced to compete with Betty and Veronica for Archie. Who might 3D cinemas Cherry Blossom be? Why, none other than UK-born American-relocated Dolby Laboratories. With studios threatening to no longer pay for RealD’s disposable (now recyclable) eyewear, the Dolby3D system with its re-usable glasses (and high gain, instead of silver screen) is becoming more and more appealing.

Not that Regal is likely to break it off with RealD for its 1,500 dates and while Imax is likely to continue to occupy a high end niche, the race for the attention of the cinema is definitely heating up and getting interesting. We don’t expect a cat fight, but we are awaiting RealD’s retaliation keenly.

Popularity: 67% [?]

Daily Cinema Roundup - Friday 8 May


orange-wedensday-witch

- Catch someone taping a film off the screen? You have little choice but to let him (it’s rarely a ‘her’) walk free in the UK, according to Sky News. “Tim Richards, who runs Vue cinemas, told Sky News that while his staff are getting better at catching film pirates, he invariably has to let them go. He said: “We catch these individuals and we can’t do anything with them. It’s extremely frustrating.” But the police say sales of illegal pirated (usually elsewhere) DVDs are a bigger problem and the UK government urges cinema to go after the cinema camcorders with the Fraud Act. Yes, really, don’t laugh;

- UK mobile phone carrier Orange has been running its two-for-one mid-week offer for five years and have clocked up 14m uses (that’s 7m couples). From newmediaage, “The Orange Wednesdays offer has encouraged an average of 300,000 people to go to the cinema each week, saving them an estimated £30m, the operator said. The five most prolific users have redeemed the offer an average of 70 times each.” Apparently “Mamma Mia!” has been the most popular film.Notice that the Orange Witch [Surely she's green and wicked, not orange? - Ed.] from the advert (below) is brandishing a Celluloid Junkie icon popcorn box knock off. Definitely not authorised by us;

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-Imax’s finances are slowly improving, with Q1 of 2009 showing a narrow loss as the company waits for digital to kick in, according to THR.com. “Toronto-based Imax posted a loss of $2.6 million to March 31, compared to a loss of $10.2 million in 2008, on revenue up 43% to $33.7 million, against a year-earlier $23.5 million. Imax recorded sharply lower R&D costs compared to 2008 when it incurred steep digital projection rollout costs. The first quarter operating profit was $2 million, compared to a loss of $5.6 million in 2008.” Perhaps more interestingly than digitla itself was that revenue from bigged-up Hollywood releases such as “Watchmen” and “Monsters vs. Aliens” doubled from around $15m to over $30m in the quarter;

- Sony PicturesAngels & Demons” had its world premiere in Rome using Sony Electronics 4K SXRD projector. From the press release, “Oliver Pasch, head of digital cinema in Europe at Sony Professional says, “We’re delighted to have played a part in helping Sony Pictures  premiere Angels & Demons. The studio understands the phenomenal value of 4k projection and how it allows audiences from across the world to see more detail than ever before, thus creating a truly unique cinematic experience.”" The film will be released in 4K, so best place to catch it will be Norway or an AMC cinema - click here for full list of 4K locations.

-With the stand-off in Bollywood between Indian film distributors and multiplexes still not showing any sign of ending, exhibitors are starting to look for small films to distribute themselves. From liveMint.com, “In a clear signal that the gloves are off in the dispute with
producers, Fame India Ltd has joined forces with its fellow leading
national cinema chains INOX Leisure Ltd, Cinemax India Ltd, Adlabs
Films
Ltd, Fun Cinemas and PVR Ltd and set aside around Rs40 crore [$8m] to
acquire a film on the open market for release in multiplexes, where the
deadlock has seen all new releases being put on ice since 4 April.
” A handfull of candidate films are hten listed. Meanwhile distributors are saying that they will release their films in single screens and independent multiplexes. Still no word if Hollywood distributors will soon start releasing their films during the stand off;

- If you think Indian multiplex operators have it hard, spare a thought for their colleagues in Iraqi, where cinemas are dying a slow death. From LA Times, “Before the 2003 invasion, Baghdad had 40 cinemas; now there are only
eight. In those days, the theaters opened at 8 a.m. and closed just
before midnight. Today, the theaters shut at 1 p.m. Hashim says only
the riffraff and lowlifes frequent his theater…. Other theaters have closed rather than cater to the new
market — the owners of the now-shuttered Nujoom (Star) cinema
described their clientele after 2003 as “drug addicts, alcoholics and
freaks.”
” We have highlighted the plight of Iraqi cinemas before, but it is sad that there appears to be no hope in sight;

- Reasons why 3D is plenty D’s enough, from UK’s The Mirror. “A cinema at a National Sea Life Centre is so realistic it is causing visitors to feel seasick. Bosses at the £1million 4D screen in Birmingham are handing out sea sickness bracelets after customers complained the images of giant waves, vibrating seats and water spray made them ill.” Isn’t ayone complaining bout the water sprays making their popcorn wet?

- A novel way of attracting customers to cinemas? Bag of cocaine found in Reel Cinema in Grantham by 10 year old. From the local paper, “”Obviously this is a family entertainment venue and children are present. It is very worrying when a ten-year-old comes into possession of drugs like this.” Jonathan had only recently started to let his son do things on his own but the experience has made him worry. He said: “What if a child had picked it up and thought it was sherbet? Or what if he had walked in to find someone taking drugs?” I’ve heard of weed smoking to Cheech and Chong and LSD for “2001: A space Odessey”, but cocaine to “X-Men Originas; Wolverine” seems like a desperate way of improving the film;

Popularity: 32% [?]

Digital Hollywood: Credit Market Starting to Recover


A group of 3D industry leaders shared varying opinions on the future of 3D—as well as their latest impressions of the credit market–during a panel yesterday at the Digital Hollywood confab in Los Angeles.

“The market has recovered a little since December,” said James Dix, analyst at Wedbush Morgan Securities. “The credit market is clearly loosening up, although DCIP happening imminently is not likely.”

Cinedigm chairman/CEO Bud Mayo reported: “Cinedigm has already financed $300 million in conversions of digital screens and we expect to start again this summer. The VPFs are a model that is proven and we have the data to support it. Getting our lenders to put up money for a proven model is not that much of a challenge. It is the macro economics that are the challenge.”

Kerner New York’s chairman/CEO Neal Weinstock surprised some while addressed production costs, suggesting that “we think we can get the production budget only about $25,000 higher for 3D than 2D, for episodic TV. Television will be the lion’s share of the 3D business.”

Lenny Lipton predicted that all content would eventually be 3D. “We are seeing the domino effect with 3D. Genre by genre it will become necessary to attract audiences. Animation was the first. It appears that horror will be next.”

Citing the success of 2D blockbuster “The Dark Knight,” Imax’s Greg Foster disagreed, saying “3D is providing a benefit, but I don’t think you have to throw all your eggs in one basket.”

Mayo also doesn’t believe that all movies need to be 3D, but he did promote alternative content. “The opportunity of digital have very little to do with movies–it’s to complement movies. How do you fix the seats that are empty? The opportunity comes with doing other things along with movies.”

As an example, he reported that Cinedigm would be offering concerts as alternative content during the summer.

Foster reported that Imax is up to 90 digital installations. He added that at Imax screenings, the first 15 minutes of upcoming summer release “Harry Potter and the Half Blood Prince” would be presented in 3D.

Moderator Marty Shindler of consulting firm The Shindler Perspective offered a screen count update: Over 7,000 digital cinema screens worldwide, 3500 of which are 3D ready.

Popularity: 36% [?]

Daily Cinema Roundup - Fri 24 April


- Imax’s presence in China is expanding through a new deal, according to THR.com’s Asia edition. “Imax on Thursday signed a deal with China Film Group to open a super-size screen in a new multiplex in Tianjin, China, this October. The deal brings to 41 the number of screens Imax expects to have by 2012 in China, its second-largest market after the U.S.” We also note and congratulate our friends and colleague Patrick Frater, who has joined THR Asia, thus completing the hat trick of working for Screen, Variety and now THR, having done stellar work at them all;

- Projector makes Christie has given details about its digital cinema NOC (network operation centre). The press release gives some impressive stats, “Christie Managed Services currently provides round-the-clock monitoring of 32,431 devices, including 3,780 digital cinema screens and 4,700 pre-show advertising screens in over 830 sites across North America. It is staffed with over 180 remote and customer service personnel and field technicians.” Make sure you visit it if you ever pass through Cyprus, CA. Any time. We hear its open 24/7;

- The first European live 3D broadcast over satellite went out to multi locations across Italy on April 19th, showing a of a complete basketball game. This was part of an announcement at NAB about the coming together of several stereoscopic distribution pioneers, “International Datacasting Corp and Sensio Technologies announced today the beginning of their first operational roll-out of live 3D in high definition for digital cinema in Europe” and “OpenSky has formed the 3D Stereoscopic group (3DSG), a partnership with dBW Communication and Eutelsat for the end-to-end production and distribution of 3D live events across Europe.” Expect to see more in the coming year;

- On an adjacent frequency, Dolby has formed a partnership with Arqiva to deliver alternative content across Europe, according to today’s press release. “Dolby Laboratories today launched Dolby Direct Distribution Services—a pan-European satellite content delivery network for digital cinemas. The service is provided in association with leading digital network solutions provider Arqiva and uses their international satellite infrastructure to distribute feature movies, trailers, and advertising content direct to their participating exhibitors and cinemas throughout Europe.” The interesting question is whether they will open up this network wider and be a service provider, rather than equipment vendor;

- Sony does deal with Sony for digital cinema in Asia, is the essence of this press release. “Sony Pictures Releasing International Corporation (SPRI) has entered into an agreement with Sony Electronics’ Digital Cinema Solutions and Services (DCSS) group for 4K DCI-compliant digital cinema deployments in Hong Kong, Japan, Korea, Singapore and Taiwan.” But trust us, even a seemingly semi-internal agreement like this is much more difficult to orchestrate than you might think. Now the challenge will be to get more Hollywood studios to sign up. And why no India?;

- UK’s Cinema Exhibitor’s Association (CEA) is kicking off a digital road-show this coming Monday in Manchester. “The events, which the CEA is running jointly with the UK Film Council and with the support of Screen Digest, are intended to give all of those attending an opportunity to hear a comprehensive and objective summary of the challenges and opportunities presented by digital cinema projection, with discussion of funding, operational and technical matters.” It is 8 1/2 years since the last major road show in UK (‘Celluloid or Silicon?‘) that discussed the implications of all things digital cinema. [insert joke about digital cinema's long time in the coming HERE];

- Want to sell liquor for consumption with screenings of operas and sporting events in your cinema? It’s not as easy as you might think, according to this article from Grand Rapids News. “Celebration Cinema owner John Loeks Jr. must spell out the type of “special events” at which he wants to serve alcohol before city planners will allow him to uncork any bottles or tap any kegs.” Asked to define ’special events, Loeks told the commission, “I’m not sure there is a precise definition.” So much for grouping it together under the moniker of ODS (other digital stuff);

- And yet more proof if needed that box office is doing well across the globe, this time from China, courtesy of AFP. “China may be a paradise for addicts of pirated DVDs, but the box office is also booming thanks to a growing audience of well-off young urbanites and more big-ticket Chinese films… “The crisis is actually a godsend because as everyone talks about the economic crisis, people want to go to the cinema to relax,” said Zhao Jing, a Beijing marketing executive with cinema operators Wanda Group.” Wanda (pictured above) is expanding from 40 cinemas to 100 by 2010. As noted in the article, a pirate DVD may cost one tenth of a cinema ticket, but it just does not give the same EXPERIENCE;

- Only India appears to be suffering badly, with the non-release of new Hindi films entering its fourth week. A journalist from Indian Express took a tour of the deserted cinema halls and chats to employees. It’s grim. ““We’ve closed down one screen for renovation and are on a cost-cutting spree. We’ve switched to low voltage bulbs and keep half the lobby lights switched off. The air-conditioning too is not switched on till before the show.”” Not even any major Hollywood films are opening this weekend (unless you count “My Mom’s New Boyfriend“). Soon weevils will start blowing through the corridors;

- But it’s even worse for one Indian exhibitor. “Sebi on Thursday barred Pyramid Saimira Theatre promoters Nirmal N Kotecha and CMD PS Saminathan from trading in the equities market, accusing the latter of allegedly forging a letter from the markets regulator, the revelation of whose contents last December sent the company’s stock price soaring. The Sebi letter had purportedly asked the promoters to make an open offer to buy out minority shareholders.” Ouch, but the Securities & Exchanges Board of India (SEBI) can come down hard at times;

- Ending on a semi-positive note, at least if you are living in Detroit. ‘Unemployed? Movie theaters offer free tickets.‘ The headline says it all.

Popularity: 53% [?]

Daily Cinema Roundup - Wed 22 April


- Belgian digital cinema projector manufacturer Barco did not have a stellar first quarter, according to this article by Reuters. Key bullet points were “*Q1 operating loss 6.0 mln euros, vs 4.9 mln loss forecast; * Says cautiously optimistic for 2009; * Shares rise 3.2 percent.” Further into the article we learn that “Barco said it saw good order intake for digital cinema projectors and expected the digital cinema business to continue to grow over the next quarters.”;

- Barco’s rival Christie has meanwhile partnered high-end home cinema company Sumiko / Wolf Cinema to incorporate the latter’s projector technology, know-how and network of service engineers, says the press release. “Sumiko will distribute Wolf Cinema high-end home theatre projectors–with Christie digital projection technology inside–through a select network of highly qualified audio/video specialists throughout North America and the world.” Just don’t call them ‘DCI-compliant’;

- File this under ‘alternative content we’d like to see more of’. UK’s More2screen will be bringing burlesque to the big screen this May, “Performed at London’s Koko Club in May 2009″ and “Starring: Immodesty Blaize [pictured above], Marc Almond, Julian Clary, Kitten DeVille, Catherine D’Lish, and many more live performances.” I have seen Immodesty live and it is great old fashioned naughtiness that I am sure will translate well to the silver screen;

- Imax is stemming losses and closing in on profitability, according to The Wall Street Journal.”Imax Corp. has a lot to brag about recently — the successful launch of its digital projector, a rapidly expanding theater network and a rising stock price. All that’s eluded the company is profitability, and that may not be far off. The pioneer of large-format movies always knew developing a digital system would deal a blow to its financial performance, but after its last attempt to find a buyer failed in 2006, it had little choice.” Subscription to WSJ.com required for the full article;

- AMC Entertainment has a new President, Programming in the form of Robert J. Lenihan, former SVP of Village Roadshow Gold Class Cinemas. He will also be opening AMC’s new Los Angeles office, according to the press release. “I look forward to leading the AMC team in its return to its roots as an industry leader in traditional movie marketing while taking advantage of the programming flexibility afforded to us with AMC’s impending rollout of digital cinema and 3D technology,” says Lenihan;

- “Consumers” [NB: not 'viewers'] are apparently not bothered about wearing glasses to watch 3D according to research published by the Entertainment Technology Center at NAB’s Digital Cinema Summit. “If we don’t show visible progress now (on 3D in the home), this momentum could die and move into a niche environment,” said Phil Lelyveld, a strategy adviser for the Entertainment Technology Center.” Eerh - by ‘niche’, does he mean cinemas?;

- The RAND Corporation, in a study backed by the Motion Picture Association (MPA), claims that there is a link between film piracy, organized crime and terrorism. “It presents detailed case studies from around the globe in one area of counterfeiting, film piracy, to illustrate the broader problem of criminal — and perhaps terrorist — groups finding a new and not-much-discussed way of funding their activities. Piracy is high in payoff and low in risk, often taking place under the radar of law enforcement.” The report costs $29.50. “Support RAND Research — Buy This Product!” the website shouts and offers it at a Web discount of $23.60. Alternatively you can wait for the Warner Bros. film adaptation staring George Clooney breaking up a nefarious Taliban-Somali-Chinese terrorist-pirate-drug smuggling nexus;

- According to Silicon Valley’s Mercury News, the Livermore Cinema is now the largest cinema complex in the US to be powered by solar energy. “Monday, local business and city leaders gathered at the cineplex on First Street for a presentation on its state-of-the-art solar-power system, which has been up and running since February. The 132-kilowatt system covers the bulk of the theater’s 20,000-square-foot roof, making it not only the largest known solar-power system to be installed at a movie theater, but one of the largest systems of solar “modules” anywhere in the country.” The system covers some 35 per cent of the cinema’s power needs. The film that inaugurated the installation was Disney’s “Earth“, though I would have voted for “Crank 2: High Voltage“;

Popularity: 37% [?]

Regal’s Not-As-Large-As-AMC’s Deal With IMAX


Imax logoRegal has signed a major deal with Regal for the deployment of its digital 3D system. Major, but not as major as the previous 100 screen deal with AMC. According to Reuters:

Imax Corp said on Monday it had entered a joint venture with Regal Cinemas to have 31 of its giant movie screens installed in 20 major U.S. markets. Imax said the deal expands its joint venture partnership with Regal Cinemas to 38 theaters and will bring Regal’s total number of Imax theaters to 52 by the end of 2010.

Similarly to the AMC deal, it seems that Regal will not be shouldering the costs of the new projectors directly, according to the New York Times, which noted that “The two companies said they would share the cost of installation and the revenue, but declined to reveal more detailed financial information.”Expect more information to emerge when both companies have to file their quarterly reports, because you can’t just give away 31 half a million dollar projectors without telling your shareholders about it - as well as how you are planning on making that money back.The first installations are expected to be in place in time for the IMAX version of the next ‘Harry Potter’ film on Noevember 21st of this year.

Popularity: 28% [?]

No Fun For E-City As IMAX Gets $11m Damages


IMAX logo Large format (LF) company Imax has been awarded $11m in damages by an arbitration court, ruling in the case of an alleged breach of contract for the development of Imax screens in India by local exhibitor E-City Entertainment, affiliated with the Essel Group and operating under the brand name ‘Funcinemas’ and ‘Fun Republic’. From the press release:

The case involved an agreement where Imax awarded E-City rights to develop a minimum of six Imax theatres in India.

Imax said E-City claimed the agreement was “a non-binding term sheet, that the amount of damages that IMAX was seeking for lost profits was excessive and that IMAX had failed to mitigate its damages.”

Imax said the panel found the agreement was enforceable, and that E-City had breached its obligations.

Imax was awarded all of the lost profits that it sought under the agreement.

Fun cinemas logo To Imax this was about more than just a standard breach of contract. We only need to look at what Imax is doing in China to understand what ought to have been happening in India. From the Economic Time of India (no link):

“IMAX has potentially lost five years of development as a result of this deal. In fact, when we struck a similar deal in China, which was at the same level of development in 2000, today, we have four IMAX theatres in India and 13 in China - and if you look at the planned openings, it is 11 for India by 2012 against 40 for China, said [IMAX co-chairman and CEO] Mr Gelfond.

Meanwhile the flagship Imax screen in Mumbai is set for a re-vamp later this year, so while Imax might have fallen out with E-City, they still have a friend in Adlabs.

Popularity: 35% [?]