Tag Archives: IMAX

Daily Cinema Digest – Monday 26 January 2015

Imax Carnival Vista

USA – Given how large cruise ships have become it was inevitable that sooner or later one of them would get an Imax cinema.

Carnival is partnering with entertainment innovator IMAX® to bring the world’s most immersive cinematic experience to sea with the first-ever IMAX® Theatre on a ship. Guests will take in the latest Hollywood blockbusters, IMAX classics and IMAX documentary content on a screen that’s three decks high. Next door at the Thrill Theater, moviegoers can enjoy a multi-dimensional special effects experience. Both are part of the Carnival Multiplex, a first at sea for film fans, complete with concession stand offering popcorn and movie snacks. The Warehouse, featuring a variety of video and arcade games, is located adjacent to the Carnival Multiplex.

The largest ship in the fleet, Carnival Vista will measure 133,500 tons, 1,055 feet long and have a guest capacity of 3,936 (based on two per cabin). The new vessel will debut May 1, 2016, with a 13-day cruise departing from Trieste, Italy — the first European voyage for Carnival in three years.  LINK

Theory of Everything

Having evicted a man in a wheelchair last week, Odeon is then unable to provide access to a screening of “The Theory of Everything” for – wait for it – a boy in a wheelchair.

An Odeon cinema in Harrogate has told a disabled boy that they couldn’t accommodate his wheelchair for any of its nine weekend screenings of Stephen Hawking biopic The Theory of Everything – including ones on national Disabled Access Day.

His mother Kelly told the Mirror: “He said to me the film was supposed to inspire people but how can somebody in a ­wheelchair be inspired if they can’t see it? I cried when he said that.” The boy, 12-year-old Joe France, said that he was “disappointed”, as “Stephen Hawking is one of my top three heroes. I thought it was going to be a very special day.”  LINK

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Why North American Movie Ticket Prices Rose In 2014

Movie Tickets In Popcorn

A week after the investment firm PricewaterhouseCooper released a survey in which found 53% of its 1,000 respondents felt movie tickets cost too much, the National Association of Theatre Owners (NATO) reports that the average cost of a movie ticket in 2014 rose to USD $8.17.

That figure is a 0.50% increase from the USD $8.13 average cost of a movie ticket in 2013. Movie ticket prices roller-coastered in 2014 from quarter-to-quarter but generally stayed above the USD $8 mark. The second quarter saw price levels topping out at USD $8.33 before declining to USD $8.08 during the third quarter before rising once again to USD $8.30 for the last three months of the year. Fourth quarter prices were actually down year-over-year from USD $8.33 in 2013.

We have found these numbers, taken without considering any context or analysis, can be a bit misleading. For instance, many industry-watchers might assume the cost of a movie ticket declined in the fourth quarter of 2014 because exhibitors were lowering prices to attract audiences during a down year in attendance and box office. While that may account for a portion of the decline, it’s also helpful to look at the releases in theatres during the fourth quarter of both years.

In 2013, “Gravity” was doing blockbuster business on its way to Academy Award nominations and Oscar wins. Because the film was shot in 3D and with IMAX in mind, many moviegoers chose to see it in those formats, both of which come with premium ticket prices. On the other hand, in 2014, we had “Interstellar” on its way to doing decent business, which though popular on IMAX was not released in 3D, and “The Hobbit: The Battle of the Five Armies” which performed weaker than expected.

This of course is assuming that the average ticket price is calculated by dividing the period’s box office by its admissions. Historically however, NATO has conducted a survey of its members to determine the average ticket price for a quarter or year.

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China Cinema Digest – Friday 9 January 2015

away with bullets

China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) has taken note of the danger to the cinema experience if films are shown in poor conditions, such as insufficient brightness (particularly for 3D) and poor audio. It has therefor put cinemas in notice, as well as giving audiences a way to complain (call Tel: 010-82024005 13901121804). If only other countries film and cinema bodies (France’s CST notwithstanding) were as forward looking. The first paragraph ought to be gold plated.

Bulletin

[If] film screenings technical quality can not be effectively guaranteed, it will harm the legitimate interests of moviegoers and film copyright holders, and film digitization has brought technological achievements do not match the long run, is not conducive to the sustainable development of the film industry, and will lead to the theater in market lost credibility. In order to further improve the quality of film screenings, are hereby notified of the following matters:

First, the film shows the vitality of the quality of films, the movie business is a concrete manifestation of good faith, must lead to radio and television departments at all levels and industry associations, cinema, cinemas highly valued, not for any reason reduce film screening criteria.

Second, each company must immediately cinema this notice will be forwarded to the respective theater, and the organization of specialized personnel to show the quality of the census, for the existence of film screenings quality is not up to the standard of the phenomenon must be promptly corrected. Each theater should seriously organize self, responsibility to the people, for the presence of screening quality problems, to identify the reasons for immediate rectification.  LINK

Wanda Group

Photo credit: Caixin Online

Are the wheels starting to come off the Wanda bandwagon even before the cinema IPO? In an article titled ‘Hong Kong-Listed Wanda No Longer Boy Wonder’ by Beijing-based Caixin Online it is pointed out that the Dalian Wanda Commercial Property IPO was expected to raise USD $5 billion to $6 billion but only $3.71 billion. Yet it is the anecdotal evidence that indicates that all is not well with the cinema portfolio either:

A recent business trip experience for a Hong Kong investment banker, who chose not to be named, highlights oft-heard concerns about Wanda’s future. The banker traveled to a Wanda resort in the seaside city of Sanya, in the island province of Hainan, with plans to stay three nights.

But the banker checked out after just one night at the Wanda Culture Center at Haitang Bay because, he said, the place was as lonely as a ghost town. Moreover, he said, in Sanya he saw an upscale, Wanda-owned movie theater that seemed much too remote to draw cinema-goers.

“It’s hard to imagine movie-goers going there because taxi drivers refuse to take you unless you pay a higher fare,” he said.  LINK

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Daily Cinema Digest – Wednesday 7 January 2015

Game of Thrones IMAX

The two last episodes of HBO’s “Game of Thrones” plus a new trailer for the upcoming season will screen in Imax. The show previously screened pre-release episodes theatrically, but that was ‘only’ George R.R. Martin’s own Cocteau Cinema in Arizona.

HBO and Imax have struck a deal to make “Game of Thrones” the first TV series to grace the theatrical distributors’ big screens.

An exclusive season five trailer, as well as the final two episodes of the fourth season, will get an unprecedented run Jan. 23-29 at 150 theaters in top markets across the U.S.

While the visual spectacle of the HBO hit makes it a natural for the large-screen treatment, “Thrones” will be digitally remastered to fit the Imax format.  LINK

Gravity 3D piracy Ciprian

UK – A film student who took a home-made 3D camera rig into a 3D screening of “Gravity” has been cleared of trying to pirate the film.

A film student has been cleared of trying to make a 3D pirate copy of the film Gravity at a Birmingham cinema – after a judge decided there was no evidence he had intended to defraud anyone.

Mr Recorder Nolan QC directed a jury at the city’s crown court to find Ciprian Florea not guilty of making and possessing a 3D camera with intent to commit fraud.

And the judge was critical of the decision to bring the case against the Birmingham City University film technology student in his third year.  LINK

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Daily Cinema Digest – post-Christmas/New Year roundup

Happy New Year to all our CJ reader and may 2015 be a good year for cinema everywhere. Other then the circus surrounding the release of “The Interview”, here are some of the other cinema-related news you may have missed over the holidays.

CGV logo

South Korea: A not-so-Merry Christmas for South Korea’s exhibition majors. We have highlighted allegations of anti-competitive behaviour before and it finally seems to have caught up with them.

CJ-CGV was fined $2.9 million and Lotte Entertainment fined $2.1 million by the country’s Fair Trade Commission.

The fines were imposed after the FTC earlier rejected the two companies’ attempt to obtain a ‘consent decree’ – an offer of voluntary restitution by a guilty party – was rejected.

The FTC said that the two chains had favoured the releases of movies handled by their affiliated distribution companies, by giving them wider releases and longer theatrical runs.  LINK

Megabox

Staying in Korea, not content with buying up cinemas in the /USA and Australia, investors from China (PRC) have bought the third-largest exhibitors in South Korea. Who didn’t get fined.

A Chinese consortium has signed a contract to buy Korea’s No. 3 multiplex cinema operator Megabox, according to reports Thursday.

Megabox is 50 percent owned by Korea Multiplex Investment, a private investment body led by Macquarie Funds and a group of investors.

JContentree Corp., a media group, also holds a 46.3 percent stake in the multiplex cinema operator, with other minor investors holding the remaining shares.  LINK

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China Cinema Digest – Wednesday 17 December 2014

Imax China 200 screens

Imax has crossed 200 screens in Mainland China following the latest deal announced with Wanda Cinemas.

IMAX and Wanda Cinema, announced today that the company, along with Wanda Plaza is located in Hangzhou Gongshu Wanda IMAX theater opened, IMAX theater in China’s total reached 200. Wanda Cinema is one of the first partners to IMAX theaters in China. Currently, Wanda Cinema has become the company’s largest IMAX cinema partners in the international market, the commitment to build a total of 210 IMAX theaters.

In 2001, China’s first IMAX theater opened in Shanghai Science and Education, which marks the formal entry into the Chinese market IMAX Corporation. In 2004, IMAX company opened its first commercial IMAX theater in China. At present, China has become the world’s second largest IMAX market, a total of more than 400 IMAX commercial theaters, 179 of which have been opened. After all screens installed, IMAX theater network will cover commercial 122 cities in 30 provinces of China.  LINK

Luxe RealD
RealD announced at CineAsia a three-screen deal with Broadway Cinema for its Luxe PLF brand. This is the first deal in China and heats up the competition with Imax, China Giant Screen and own-brand PLF operations.

Global 3D and visual technology company RealD Inc. (NYSE: RLD) and leading Hong Kong and Chinese theatrical exhibitor Broadway Circuit announced today an agreement to install 3 “LUXE: A RealD Experience” (LUXE) auditoriums in Broadway’s cinema locations in mainland China. Introduced by RealD in 2013 as a new Premium Large Format (PLF) initiative, LUXE auditoriums will be installed at Broadway locations in Tianjing, Chengdu and Guangzhou, with the Tianjin location expected to open in May 2015. All 3 LUXE auditoriums opened at Broadway locations will feature RealD 3D projection and a RealD Precision White Screen.

“As a leading circuit in the rapidly growing and highly competitive China market, we have been looking for the best possible cinema setting for our moviegoers,” said Tessa Lau, CEO of Broadway Circuit. “We find LUXE a perfect match. We see it as an initiative to define our 2D and 3D premium offering. We are pleased to partner with RealD to jointly provide our audiences a unique, fully immersive experience.”  LINK

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Daily Cinema Digest – Friday 4 December 2014

Hoyts logo

With Hoyt having called off an IPO of its exhibition business earlier this year, there is now speculation that it could be sold to a private equity investor instead.

Sydney-based Pacific Equity Partners is negotiating to sell the Hoyts chain – with 483 screens in Australia and New Zealand – to ID Leisure International Capital.

It is not clear yet if the sale, which is understood to be possible by the end of the year, will mean a change to the name or look of the cinemas.

The company could not be reached for comment, but negotiations are understood to be advanced.  LINK

JT logo

Netherlands – More details on the plans for JT to be one of the first Dolby Cinema digital PLF test venues.

JT Bioscopen and Dolby Laboratories, Inc. (NYSE:DLB) today announced plans to open the doors of a Dolby Cinema™ in the newly constructed cinema complex of JT Eindhoven in the Netherlands. Dolby Cinema, a branded premium cinema experience, combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.

The new JT Eindhoven cineplex, opening on December 15, is one of the biggest cinemas of the JT branch and will host eight screens and 1,546 seats. The premiere screen in the new JT Eindhoven complex will be among the first Dolby Cinema installations, equipped with state-of-the-art image, sound, and acoustic capabilities. In addition, the design of the Dolby Cinema in Eindhoven was created to set a mood and draw audiences deeper into the story—while delivering the full impact of the filmmaker’s work.  LINK

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China Cinema Digest – Thursday 27 November 2014

Despicable Me 2 poster China

Universal has set up an office in Beijing, joining the other Hollywood majors to want a permanent foothold in the Chinese market, not least as it has also just opened the Universal Studios project just outside of Beijing.

Universal Pictures set up China office in Beijing this week. So far, there is Hollywood “six,” said the film company Disney, Warner, Twentieth Century Fox, Paramount, Sony and Universal have set up offices in mainland China. Together with the recent strength of the limelight large IMAX Corporation and DreamWorks, Legendary Pictures, etc., with the Chinese film market emerged as the world’s second largest film market, Hollywood hand of cooperation with China is more and more tightly grip.

A special trip to Beijing, President of Universal Pictures International release Duncan Clarke interview with reporters, said the establishment of the China office of Universal Pictures is an important page in the history of 102 years. And he was so feeling, partly because the Chinese film market has great potential, on the other hand is the North American market is nearing saturation, forcing Hollywood film overseas strategy implementation. Universal produced before the “Fast and Furious 6″ and “Despicable Me 2″ in China were made at the box office success of 413 million yuan and 324 million yuan, “Despicable Me 2″ is so popular in China small yellow people [sic! Presumably meaning Minions].  LINK

China ticket software

Sina Entertainment has a long and good article about automation replacing manual labour in Chinese cinemas. Ticketing is the first instance, but taking the Beijing Financial Street theater as its showcase, looks at how other areas such as concessions sales are also being automated. Interestingly it is not primarily labour costs that are the main motivator for this push. Worth reading in full.

It is reported that large quantities of multiplex cinemas are equipped with TMS and the effect is obvious. Information, such as TMS Beijing Chen Xing Technology in theaters such as the earth has been applied, Guangdong Branch Technology and Digital Film Development Corporation has been jointly developed by TMS’s Zhejiang Time Cinema theater uses, Film holy Bo’s TM S is also some domestic theater equipment.

Concerned that, TM S and ticketing, food gifts, broadcasting and other aspects of theater control system combined audience viewing experience can be improved, together constitute the automated, unmanned theater system package. TMS and ticketing system docking, co-managed theater operators can make theater “unattended” concept can be further realized.

Currently, TM S with automatic ticket sale items, recount, radio ads and other management systems to cooperate fully with the theater concept, although not perfect, but it aimed at “one-stop” theater automation management, no doubt so that everyone hopes for the future of cinema.  LINK

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Daily Cinema Digest – Monday 24 November 2014

Imax

Imax plans to double its presence in the Gulf region over the next three years, the company’s CEO has revealed.

Imax Corporation, the entertainment technology company known for its network of giant cinema screens, is planning to invest between $10 to $25 million (AED36.7 to AED91.2 million) in the Middle East region in the next three years, according to a report from Gulf News.

The company’s CEO, Richard Gelfond, told the paper that his company planned to increase the number of IMAX theatres in the region from fifteen to thirty.

“By 2017, we would double our presence in the region and have about thirty theatres. It is a huge market,” Gelfond said.  LINK

YouTube Preview Image

Last week Dreamwork’s Animation SKG showcased its 360 degree 3D VR (virtual reality) film plans. The demo included a brief clip of a ‘Super Cinema’ scene with assets from Dreamwork Animation’s “How to Train Your Dragon” franchise.

At a recent Samsung conference, Dreamworks unveiled “Super Cinema”, a technology that aims to deliver the robust CGI movies that its customers are familiar with in a virtual reality format. That means that Dreamworks would be moving from pre-rendered movies to real-time ones, because just like our video games, the movie has to respond appropriately to where the user is looking.

That might sound simple enough, but consider the fact that Dreamworks demands such a high quality in its films, that rendering a single frame can take more than a day on a given PC. There’s simply no way the company could deliver that level of detail in real-time, so it seems likely that what we’ll wind up with is a really high-quality real-time movie that uses a traditional game engine that makes good use of anti-aliasing. The challenges go beyond that, though.  LINK

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China Cinema Digest – Friday 21 November 2014

Interstellar poster China

“Interstellar” had a good week at the Chinese box office, boosted by Imax showings and holding off competition from both domestic comedies and Madagascar penguins.

Interstellar took $42.33 million in its first five days in China, dominating a week in which Christopher Nolan’s sci-fi epic went head-to-head with Johnnie To’s romantic comedy Don’t Go Breaking My Heart 2 and DreamWorks Animations’ Penguins of Madagascar in the world’s second largest movie market.

Starring Matthew McConaughey and Anne Hathaway as astronauts trying to save the human race, with an ensemble cast that also includes Jessica Chastain and Michael Caine, Interstellar racked up 7.14 million admissions from 149,316 screenings, according to the research outfit Entgroup.

That was fewer screenings than the second-place movie in the week to Nov. 16, Don’t Go Breaking My Heart 2, but the space film also showed on 170 Imax screens in China, which gave box office a major lift.  LINK

You might also be interested in this article about advance online ticketing sale for “Interstellar”, which set a new record.

China Imax

The success of Imax and Premium Large Format films in China prompts Broadcast HC 360 to look at the technology behind Digital PLF, both Imax and its domestic Chinese competitors.

Relative to the IMAX “silent like gold,” the theater construction market is more lively. Cinema operators to invest and build its own brand for use in its own theater, the movie started issuing investment Poly Films, is the development of a domestic IMAX DMR system POLYMAX Poly; Wanda independent development of the giant screen projection system “X-Land “; and in digital cinema technology research-based science and technology enterprises Chen Xing Digital technology introduced in 2013 Cinelab laser IMAX screenings of high-quality solutions. These domestic IMAX brand is undoubtedly herald the birth of the modern multiplex cinema building, will move towards high-quality IMAX hall main trends.

And particularly worth mentioning is Cinelab IMAX innovative laser from the light source to the electro-acoustic to build sound, IMAX is a qualitative leap in technological development milestones. IMAX movies the same environment and needs two Barco 2K projectors can only support up to 2K mode with a resolution of 2048 x 1080 pixels, a contrast ratio of 2000: 1, Cinelab laser IMAX system simply uses a laser IMAX Simply using a Christie 4K projector with a resolution up to 4096 * 2160 pixels, with a 2100: 1 contrast ratio, while the same effect, it is easy to see, Cinelab laser relative to the giant screen IMAX giant screen, the screen resolution increases four times, four times the clarity also increased. Given the high brightness laser light source in the screening process 2D center maximum brightness of up 40FL, and IMAX is 15FL, IMAX 2D laser brightness increased 2.67 times, and further optimize the viewers 2D viewing experience.  LINK

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