This is one of those “in case you missed it” posts.
We have previously written about the use of social media in the marketing of movies and television. Yet, I can’t recall ever detailing the use of social media to promote the upcoming release of marketing material such as a trailer. Likely that’s because the most obvious examples would be banal Twitter posts announcing when a film trailer is debuting on YouTube.
However, the pop star Beyonce has managed to make teasing the launch of a movie marketing campaign via social media a lot sexier, as anyone who has ever seen her perform might expect.
On July 20th the pop singer posted a 15-second teaser to her Instagram account of the trailer for “Fifty Shades of Grey”, the film adaptation of the best selling erotic novel by EL James. Put another way, Beyonce published a teaser trailer for the trailer of a feature film. We can’t help but wonder if that’s a first.
Fifteen seconds is the maximum length Instagram allows for video clips, but Beyonce demonstrates her mastery of such social mediums by proving that, if done right, that is more than enough time to peak one’s curiosity and anticipation.