Arts Alliance's Thomas Høegh
Anyone who has been following the motion picture exhibition industry for the past few years should know that digital cinema is not for the faint of heart nor light of wallet. Just ask Thomas Høegh, the founder and CEO of London based Arts Alliance, the parent company of Arts Alliance Media, a leading European integrator.
Last week I was forwarded a copy of an article about Mr. Høegh and Arts Alliance Media which ran in DagensNæringslev (or Today’s Business), the biggest business trade paper in Norway. Translated to English, the headline reads “Red Figures On All Screens” and the sub-headline stated:
Thomas Høegh’s film company Arts Alliance Media has lost a total of NOK 258m over recent years. Accounting figures for DVD company Love Film also shows a three-digit one million kroner deficit.
It’s always fascinating to see how mainstream media outlets cover the worldwide exhibition industry’s transition to digital cinema, especially when they turn their attention to the equipment vendors and service companies facilitating the conversion. Despite the superficial and often naive approach most outlets take when writing about the subject, the DagensNæringslev piece was interesting in that it detailed Arts Alliance Media’s finances by boiling down the company’s 2009 annual report.
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