This past Sunday Cinedigm, a leading North American digital cinema deployment entity, achieved another live event milestone and I was there to witness it first hand. As we reported back in June, Cinedigm partnered with Sensio Technologies to bring the FIFA World Cup Final live and in 3D to theatres throughout the United States and Canada.
Event Details
At the time there was some uncertainty as to how many theatres were to show the FIFA World Cup matches and where they would be located. In total 25 FIFA World Cup matches were shown live in 3D at 475 venues in 33 different countries accounting for 4,500 screenings.
Cinedigm was given permission directly from FIFA to show the matches at 15 locations and theatres in Arizona, California, Florida, New Jersey, New Mexico, New York, Ontario Texas and Virginia were selected. Another 15 locations were allocated to NCM Fathom.
Originally Cinedigm intended to show both the semi-final matches as well as the championship game, which pitted Spain against The Netherlands. Instead they chose to hold screenings only for Sunday’s final in order to have one marquee event. The feed for the event was supplied by ESPN, which was capturing the match in 3D for its new 3D network.
From what I was told ESPN wasn’t too pleased about the final being broadcast in cinemas.
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