Tag Archives: E-Cinema

Cinema News Roundup - 10 June 2009 - Lies, damn lies and Cinedigm ‘first-ever’ claims


- Cinedigm is making a big deal out holding a live Q and A for a film, which, contrary to what it claims, has been done many times before. From the press release, “Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) announced today that it will host the first-ever [original emphasis], live virtual Q&A between a film cast and theatre audiences nationwide as a part of the June 19, 2009 opening night of the feature film “The Narrows.”  The live Q&A will be simulcast to selected theatres across the country giving audiences direct access to the movie’s cast members. Reuters adds. “Moviegoers in 17 U.S. cities will be able text-message questions to the cast of independent movie, “The Narrows,” and watch the actors answer on screen in theaters, giving Cinedigm Digital Cinema Corp a trial by fire in how to get moviegoers more involved in the cinema experience.” This was tried five years ago by Arts Alliance in the UK for M Night Shyamalan’s ‘The Village”, but more significantly, was done on a regular basis way back in the mid 90s by Network Event Theatres. So not quite “first.” Not even close;

- Indian e-cinema operator InterWorld Digital has raised $10m from institutional investors to expand its network. From BoC, “Interworld Digital has identified 300 theatres in the Mumbai circuit to bring them into its digital cinema network. The company would require approximately Rs 450 million (Rs 45 crores) to digitise these 300 theatres.During the last one year, Interworld Digital has digitised 52 theatres in the Mumbai circuit like Eros, New Empire, Paradise and Jaya amongst others. A total investment of approximately Rs 12 - 15 lakhs is required to upgrade each theatre. ” At $24-30,000 per theatre this is most likely not going to be 2K, but India is already ho,e to the world’s largest e-cinema networks, so it doesn’t really need Hollywood;

- Terrorist attacks are sadly becoming all too common place in Pakistan and cinemas are collateral victims too. From Daily Times, “There were two cinemas in the city [Lahore] that suffered from terror attacks. The FIA blast completely destroyed the Regal Cinema, located a few yards away from the office. The cinema has stopped screening movies since the FIA blast on March 11, 2008. The May 27 attack on the Rescue 15 building has left the Plaza Cinema in a state of despair. The roof was badly damaged and expensive equipment was destroyed due to the blast while the doors and widows were also shattered.” No compensation is forthcoming from the government. Note the poster for “Die Hard 4″ in the picture of Plaza cinema;

- India’s BIG Cinemas will be the first* in the country to screen operas in digital on the big screen. From ET, “BIG Cinemas, an R-ADAG company, has forged an alliance with London-based More2Screen to bring Italian operas to Indian cinemas. Big has entered into a revenue-sharing arrangement with More2Screen, which will involve screening two operas and a concert…. According to Tushar Dhingra, COO, Big Cinemas, the objective has been to provide distinct content.” Opera in cinemas have been a great success in US, Europe and Japan, but India with its very different musical heritage will be an interesting test, not to say ‘trial by fire.’ Full disclosure: I was involved in setting this event up;

*(’first’ in the sense of no one else in India having done this before. Ever.)

- Carmike Cinemas has appointed its current chairman S. David Passman III to the post of President and CEO, with board member Roland C. Smith taking over as Chairman of the Board. Smith is quoted in the press release as saying, “”We are optimistic about our future prospects under David’s management based on Carmike’s industry leadership in digital cinema and 3D cinema deployments. The Company has achieved significant operating, financial and balance sheet improvements including increases in total attendance and average attendance per screen.” They certainly can’t do any worse than under previous Chairman Michael Patrick who was given a $5.5m golden parachute for leaving the company after helping Carmike achieve a $127m loss in 2007;

- Box office prospects are strong in China, according to THR.com. “China produced 406 feature films in 2008 and saw its boxoffice jump 30%, the fifth consecutive year of more than 25% growth….In its annual report on the nation’s media industry progress, the State Administration of Radio Film and Television said overall 2008 boxoffice receipts reached 4.3 billion yuan ($635 million), led by such companies as the state-run China Film Group, Huayi Brothers Pictures, the Shanghai Film Group and the New Picture Co.” Despite restricting Hollywood releases to just 20 titles per year, it features in the global Top 25 - pity that the studios get just 13 cents out of every dollar equivelant spent at the box office;
logo_capcinema - Having lost the CGR deal to Christie, Barco has clawed its way bck into France through a joint deal with Ymagis and Cinemeccanica for French exhibitor Cap Cinéma. From the press release, “Cap Cinéma selected Barco’s DP series of projectors for its digital conversion, powered by financing from Ymagis. During the first deployment phase, running until September 2009, theaters in Blois, Saint-Quentin, Périgeux, Agen, Carcassonne, Montauban, Beaune and Fribourg will be digitized. Rollout for other complexes will start in October 2009.” This deals also highlights the fact that having been one of the laggards in the European conversion process (”Numerique? Non!”) for many years, France is emerging as one of the leading territories in terms of digital conversion, which as a recent Screen Digest report notes, has lead to an upswing in terms of local French digital releases (0 in 2006, 12 in 2007 and 15 in 2008);

- ‘Ultra-Lux Plaza Cinema Cafe 12 Theatres Open up in Downtown Orlando‘ and based on the description, the cinema real does seem to be ‘ultra’lux’. “The 57,000 square foot theater will be operated by the American Theater Corporation founded by proprietor Jim Duffy. This upscale state of the art cinema features digital surround sound on all 12 screens. The two largest screens are digital high definition projection systems capable of 3-D movies, a first for Central Florida. There are over 1,100 leather rocker seats in a stadium configuration with 10-inch tables and ample legroom. Concessions range from traditional candy and popcorn to a full menu of pizza, sandwiches, and appetizers from cheese platters to caviar.  Beer, wine and champagne will be served throughout the theater as well as in two wine bars.WESH reports that “Theater owners hope patrons will not only catch a flick, but they hope to bring back the dinner and a movie concept. Orlando’s first downtown movie theater in decades is expected to be an economic shot in the arm to local businesses.” Let’s also hope that it starts a trend for more down-town & high-end multiplexes world wide. Interestingly enough the multiplex was paid for by Orland’s tax payers, as a means of urban re-generation;

- Imax has announced an IPO of 9.8m shares, just as share holders have woken up to the fact that “Harry Potter 6″ will be arriving two weeks late on the sometimes-giant screen, THR.com points out. “Shares of Imax dropped 4% on Monday to $7.31 after a Wall Street analyst said the delay “should negatively impact Imax boxoffice results.” “Prince” opens wide July 14. Although it opens on two Imax screens that day — one in New York and one in Los Angeles — it won’t get the wide Imax treatment until July 29.Imax screen are mostly booked up with “Transformers 2″ when “Potter 6″ arrives. But with Imax under fire for its shrinking screen sizes, exhibitors like Cinemark and Greater Union are introducing Imax-like theatres (called, respectively, Cinemark XD and Vmax), says WSJ (subscription required). Perhaps it’s time for Imax itself to launch ‘Imax-lite’ - just like Imax, only fewer storeys;

- Washington DC’s Screen on the Green outdoor cinema is back, says the Washington Post. “HBO, Comcast and the Trust for the National Mall will now jointly bankroll the series’ 10th year on the Mall this July and August, after fans sent hundreds of e-mails to complain and beg for its salvation.” It is no small irony that a cable television company and the by-word for watching movies at home will spend hundreds of thousands of dollars for people to leave their homes and watch movies with mosquitos. July 20th is the kick-off date;

hoxton1

- And finally, moddish British pop singer Jarvis Cocker is annoyed that one of east London’s oldest cinemas is being renovated next to his Hoxton home. From NME, “Calling the development a “big ugly lump”, Cocker launched into a tirade while talking about the situation to the Hackney Gazette.  “I don’t want office workers to see me parading in my pyjamas,” he stated.” Neither do we, Jarvis, neither do we. But you’re not getting in the way of my very own beautiful local art deco cinema getting re-built, you prat.

Popularity: 19% [?]

Daily Cinema Roundup - Tue 21 April


- Despite a proliferation of new multiplexes in the major cities, China still faces a massive cinema shortage reports Xinhuanet. ““Many cities in the western regions still don’t have modern cinemas with multiple screening rooms,” Mao Yu, vice president of the SARFT told Xinhua. Mao said, a total of 2,860 counties across the country have no cinema at all, which “severely” limited the development of the country’s film market. Statistics from the SARFT show that, the country’s box office for the first quarter of 2009 totaled 1.25 billion yuan (about 183 million U.S. dollars), a year-on-year increase of 50 percent.” Chinese cinema growth could thus leapfrog western in terms of going digital by installing digital but no analogue from day one.;

- Heather (Rollergirl) Graham’s latest film “Baby On Board” will release in D-Cinema and E-Cinemas in the US. Distributed by Angry Monkey Entertainment (AME), note the angry language when it comes to the technology issues. “AME implements encoding and digital compression technology to conform film releases to a high standard approaching the quality of D-Cinema - without costly licensing fees and exclusive equipment contracts that penalize exhibitors through bad profit-participation agreements. E-Cinema theaters, which today greatly outnumber D-Cinema installations, circumvent D-Cinema’s corporate licensing restrictions and subsequent revenue loss to theater owners. As reasonably-priced HD projectors and servers allow smaller regional theaters to embrace E-Cinema, affordable content can extend the use of these installations beyond pre-shows and corporate presentations.” No word on which E-Cinema network will be targeted (NCM Fathom? Emerging Pictures?);

- Carmike and Screenvision (NOT Bigger Picture, interestingly enough) will be bringing stand up comedy to the big screen. “STAND-UP 360 will be delivering a series of feature-length stand-up comedy performances recorded live at the Broadway Comedy Club in NYC.” This is perhaps not such a big deal, given the past 35mm releases of “Eddie Murphy Raw” and “The Original Kings of Comedy“;

- India’s Adlabs has been piping Bollywood films to the US over Relaince Globalcom’s fibre optic network. From Variety. “Adlabs also plans to bring movies and alternative content from India and other foreign-language territories to niche auds in Reliance’s American theaters. Adlabs’ Big chain owns 21 theaters with 166 screens in the U.S., targeted at areas with large immigrant communities. The entire chain should be converted to digital production within 18 months. Adlabs has already used the Reliance Globalcom network to send recent Indian pics “Ghajini,” “Luck by Chance” and “Delhi 6″ to screens in New Jersey and California.” Press release here. [Full disclosure: I was involved in setting this up and running it];

- Hollywood distributors appear to be supporting their Indian colleagues in postponing releases of new titles to Indian multiplexes according to Businessofcinema.com. “A source informs that Fox Star Studios has also postponed the release of its upcoming flick X-Men 4: Wolverine, which was to release in India on 1 May. Warner Bros India was looking at releasing two Hollywood films in Bombay and Delhi on 17 April. However, these movies are not playing at any multiplexes as of 20 April.” US anti-trust laws means that the Hollywood distributors cannot formally join in the strike/boycott/non-release;

- In a sign of the time,s Hollywood studios are cutting back on adverts for new releases in printed newspapers, according to the LA Times (which must be worried). “While studios, many of which have remained fairly loyal to print advertising, have been running smaller movie ads in recent years, Fox has made a bolder break with tradition, releasing four movies this year alone where the studio has run minimal newspaper ads or, in the case of ”Dragonball” and “Street Fighter,” released in late February, no ads at all.” More fodder for the name-says-it-all NewspaperDeathWatch blog?;

- UK’s Cinema Advertising Association has published research that people still intend to spend money going to the cinema. “The research, which was carried out at the end of last year, found that 62% of those surveyed said they planned to spend the same amount on cinema tickets as they did before the credit crunch.” A quarter of the 3,000 people surveyed said that they had made repeat visits to a cinema to see the same film.;

- French cinema circuit CGR has signed a deal with RealD to roll out 3D widely. From the press release, “This is another example of CGR Cinemas seizing opportunities first, which make it one of the pillars of French film exhibition today. This collaboration will allow us to take advantage of upcoming 3D films beginning with Ice Age: Dawn of the Dinosaurs,” said Jocelyn Bouyssy, chief executive officer of CGR Cinemas.” No word on how many systems will deployed and no mention or aknowledgment of integrator Arts Alliance Media;

Popularity: 41% [?]

On-demand films for Brazil’s art-house cinemas


MovieMobz

Brazilian e-cinema pioneer Rain Networks is rolling out the movies-on-demand concept to cinemas. The name of the venture, MovieMobz, gives an idea of the potential and challenge that this concept faces - how to get a mob of people to agree on one film (other than the obvious blockbuster on a Friday evening). As far as technical experiments that digital allows, this is the most interesting development since multiplexes began showing films at staggered times, though in a much more radical way. From the article in Variety:

RAINMovieMobz takes digital cinema one step further. Aiming to launch in early April, Rain’s COD will allow moviegoers, grouped in online MovieMobz.com film clubs, to recommend what films play when and where over Rain’s digital cinema network.

Once exhibitors slot a film, virtual cinema club members can buy tickets, refer further wishlists to friends and, exploiting MovieMobz’s social networking system, let other people know what films they’re attending.

I can see the Silicon Valley pitch right now: “It’s Facebook goes to the art-house multiplex. It’s Cinema 2.0 !!”. But Rain has already proved itself in Brazil - though slow to export the concept abroad, though Argentina and Mexico are target markets - so they have a credible base to build on and experiment with.

We will be following this one with interest.

Popularity: 14% [?]

Canada opts for e-cinema ghetto for regions


The National Film Board of Canada has launched digital distribution of movies to remote areas of the country, but opted for a lower end e-cinema system over full fledged digital cinema. This means that only local and art house films will be able to screen, rather than also showing US and Canadian mainstream films. This article highlights that it intends to spread French-Canadian language films and documentaries wider:

E-cinema screenings begin Thursday in the New Brunswick communities of Moncton, Kedgwick, Bouctouche, Caraquet and Edmundston. Francophones in those towns will be able to catch a number of acclaimed NFB offerings, including “Le Temps des Madelinots,” a Quebec documentary from Richard Lavoie that’s been a box office success in the province.

“We’re doing this in New Brunswick because there’s a very strong francophone community there with strong roots and connections to francophone culture that’s outside Quebec, so they don’t often have access to Quebec cinema,” Tom Perlmutter of the National Film Board said in an interview Tuesday.

To their credit, they are calling it “e-cinema” rather than digital cinema. In doing so they are following the path set out by the Australian Film Commission’s (AFC) Regional Digital Screen Network (RDSN), which opted for lower end equipment, rather than following the lead of the UK Film Council’s Digital Screen Network (DSN), which is DCI-grade but has minimum quotas for the amount of specialized content that these must show. Canada and Australia are effectively setting up digital content ghettos, which will be restricted in term of what they can show, as well as creating a secondary technology and quality tier.

Popularity: 8% [?]

Has Brazil cracked cinema-on-demand concept?


Rain Network logo While Tivos and iPod have liberated consumers from the tyranny of fixed TV schedules and pre-set playlist orders of songs, cinemas remain a viewing-by-appointment medium. So could digital technology end this and make it a more show-by-show consumer demand oriented medium? The Brazilians appear to be the first to try this on a large scale, with e-cinema pioneers Rain Networks launching a cinema-on-demand (CoD) trial. From Variety article:

Rain Network, Latin America’s biggest digital cinema operator, will launch a pilot theatrical-on-demand (TOD) system in Brazil in the first quarter.

Rain has already aided the installation of digital projection systems and software theater management systems — allowing digital systems to function — in all of Brazil’s 134 arthouse screens.

It has also begun to access indie and Brazilian movies for screening at these cinemas. Beginning early next year, Rain’s novel TOD will allow moviegoers, grouped in online YouRain Internet film clubs, to recommend what films play when and where over Rain’s digital cinema network.

Virtual cinema club members can also refer wishlists to friends, and, exploiting You Rain’s social networking system, let other people know what films they’re attending.

While the idea of films-on-demand in the cinema hs some appeal, it is important to remember that already with 35mm films, large multiplexes are able to screen the biggest blockbusters at staggered 15 to 30 minute intervals across multiple screens. However, for smaller releases and single screen cinemas the idea of TOD/CoD could help to better anticipate customer demand and preferences. However, this would severely impact existing rental terms if cinemas were able to pull or ramp up the number of screenings based on perceived demand (or lack thereof) for a particular title.

As so often with digital, the new technology enables, but it is existing contractual relationship that ultimately determines what gets implemented and what will have to wait for practices to catch up with possibilities. We have also yet ot see this tested with a proper 2K DCI digital cinema set-up, as opposed to Rain’s Windows Media 9 e-cinema network. Trials for this are underway in the UK, but NDAs prevent me from spilling the beans on it just yet.

Popularity: 9% [?]