The UK CEO of Lionsgate has suggested cinema ticket prices should be lower for (small) British films than for (big) Hollywood blockbusters. This has been suggested before, but always met with resistance. Rather than Brit films becoming cheaper, expect big blockbuster prices to go up. But don’t expect Lionsgate UK CEO one out and advocate that.
Lionsgate UK CEO Zygi Kamasa has called for greater flexibility of cinema ticket-pricing, as a way to stimulate admissions and increase demand for British films.
“Exhibitors have to do something drastic in 2015 and beyond to counter the decline in admissions,” he told ScreenDaily.
“One way to do this could be to implement more price flexibility. Why is Marvel’s Avengers, for example, the same price as a film such as What We Did On Our Holiday?” LINK
India – We contacted PVR to verify the claim made in this article but nobody has responded to our query.
When all is said and done about the moral policing along with the Kiss Of Love campaign here is something new. To steer clear of any indecency in the cozy and dark movie theatres PVR Cinemas have come up with a new technique. As per the reports, PVR Cinemas will be installing night vision cameras in all of their chains so as to bring down the incidents of public display of affection (PDA).
Although the news has not yet been confirmed, but this might turn out to be one of the grave changes till now. So if you are used to making out and feeling each other up in the dark surrounding of movie theatres, not anymore will you be able to do so. This will be a fresh change in the decency check for all the movie goers. But then again, maybe not! What do you think about this? LINK