Polas are increasingly turning their backs on multiplexes in favour of smaller cinemas – preferring cheaper tickets, fewer adverts and more varied programming – according to the latest data from the Polish Central Statistical Office.
The share of the largest, multiplex cinemas has declined from 58.1 percent in 2012 to 55.2 percent last year.
Smaller cinemas are slowly gaining ground. Those with three to seven screens now have 30 percent of the market, compared to 27.4 percent in 2012.
The smallest venues, with one or two screens, have increased their market share from 14.5 percent to 14.8 percent. This translates into some 100,000 viewers more year-to-year.
The upward trend is also visible in the number of smaller cinemas. In 2013 there were 58 of the smallest ones in Poland, compared to 51 in 2012 and just 6 in 2001. LINK
China – Having only bought into the cinema market last September, Huayi is selling out and more than doubling its money.
Huayi Brothers Media has agreed to sell its 20% stake in Jiangsu Yao Lai Studios Management, a regional cinema operator.
Huayi is selling to Songliao Automobile and will receive RMB464 (US$75 million) for the stake.
Jiangsu Yao Lai will remain 60% controlled by Beijing Sparkle Roll company. LINK