We’re all familiar with the awards such as the Oscars which are given out to the movies and filmmakers that become critical darlings in the United States each year. However what praise is ever heaped on the short films made specifically to promote such films. As it turns out, there is indeed a special award given out to those who make the year’s best trailers; the Golden Trailer Award. Celebrating its 10th anniversary, this year’s awards show was held at the Directors Guild of America this past Thursday and the trailer for “Star Trek” produced by Aspect Ratio took home the top two prizes – the Summer 2009 Blockbuster Award and the Best In Show Award.
Described as “an open competition”, this year’s top trailers were selected by such industry notables as actress Rosario Dawson, writers Thomas Lennon and Robert Ben Garant, television director Paul Feig, author Dade Hayes, Los Angeles Times film critic Kennth Turan, author and journalist Frank Santopadre, producer Jonathan Gray and producing team Max Wiedemann and Quirin Berg.
The program kicked off with a quick cut montage with highlights from the previous nine years awards show. The clips wound up serving as a stark contrast for how toned down this year’s festivities were due in large part to the current economic recession impacting the show’s budget. At least the evening’s host, “Saturday Night Live” comedian Dean Edwards, managed to keep the show moving at a pretty decent clip (no pun intended).
Actually, awards shows such as the Oscars could learn a thing or two from the Golden Trailer Awards when it comes to expediency – 17 awards were presented in about 90 minutes. Read More
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