Tag Archives: David Hancock

IHS Screen Digest: Russia Becomes A Billion Dollar Cinema Market

June 23, 2011

Anyone who has attended an industry trade show this year or has taken even a cursory look at international box office grosses has undoubtedly noticed the increase in revenue being generated in two countries; China and Russia. It’s no secret that the cinema market in both of these territories is on the rise as each goes through their own multiplex boom. While researching a piece on international box office for the July issue of Boxoffice Magazine I was told by Veronika Kwan-Rubinek, President of International Distribution for Warner Bros., “Russia has been the single biggest growth story in the last decade, and China will be the biggest growth market looking ahead.”

I wouldn’t be surprised if Russia continued to be a growth story for some time to come. That’s precisely the subject of a recent IHS Screen Digest report authored by David Hancock. Some of the highlights from the report include:

Record box office in Russia surpassing the USD $1 billion in 2010
The market has 2,430 screens of which 297 were added in 2010 – the strongest growth in the last five years
Over 30% of all the screens in Russia are in Moscow and St. Petersburg
Of the 941 digital screens in Russia, 95% are capable of showing 3D

Of course, the IHS Screen Digest report contains enough facts and figures to prove the point ten times over, certainly more than can be recounted here. Suffice to say, Russia is now a market that is so important that Paramount held the world premiere of “Transformers 3: Dark of the Moon” in Moscow on June 23rd.

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Posted in Box Office, Countries

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IBC Highlights Developments In Digital Cinema

By J. Sperling Reich

September 19, 2010

Digital Screen Penetration (June 2010).png

Digital Screen Penetration of Total Screen Base

There is no question that the IBC conference, held annually in Amsterdam, is primarily aimed at broadcasters and those that supply or service them. After all, the B in IBC stands for broadcasters. However, the conference has always managed to find room for the motion picture industry in some form. Over the past decade that has mostly meant dedicating a day’s worth of seminars to digital cinema or stereoscopic production.

For IBC2010, the conference turned to David Monk, the the CEO of the European Digital Cinema Forum (EDCF), who put together a three hour panel titled “State Of Play: Developments In Digital Cinema”. (Full disclosure: I was a member of the panel). Monk chose David Hancock to start off the proceedings in an effort to provide some context for the many speakers that were to follow. As a senior analyst for Screen Digest, there are few who know the world of digital cinema as well as Hancock and so I wanted to relay some of the key points of his presentation.

Hancock’s presentation, titled “Digital Cinema: The Tipping Point Is Coming”, was filled with valuable numbers, statistics and informative graphics. He began with the following:

There are 109,000 modern cinema screens worldwide. Of these, 22,000 have been converted to digital. This means the industry is 21% of the way through the digitization of the world’s cinema screens.

According to Hancock’s research, digital cinema growth began in earnest in 2005 after recommendations for standards were released. Initially it was the United States that took the lead in rolling out digital as the rest of the world only tested the waters with the new technology. Digital roll outs in Europe began in earnest during 2008. ” Over the past 18 months the number in the territory has nearly tripled.

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Posted in Digital Cinema, Events

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Cinema Expo Thoughts: David Hancock of Screen Digest

By J. Sperling Reich

July 20, 2010

The final entry in our series of posts presenting the comments of industry participants on last month’s Cinema Expo provides us with some valuable information.

David Hancock’s name will sound familiar to anyone having worked in motion picture exhibition or digital cinema over the past decade. He is the head of film and cinema at Screen Digest where he works as a senior analyst publishing numerous research reports on the industry.

Hancock moderated a panel discussion at Cinema Expo which reviewed the progress of digital cinema rollouts in Europe. Here are his impressions on last month’s conference:

David Hancock of Screen Digest

This was a very good Cine Expo. Thanks in great part to the efforts of Phil Clapp, the Chief Executive of UK Cinema Exhibitor Association, and Ad Weststrate, President of UNIC, who brought a strong European flavour to the seminar programming, there was much to be learned in both these formal events, as well as the more informal surroundings of the bars.

For me, there were two things that stood out at this year’s Cine Expo. The first was alternative content, which is now clearly on the map and was on most people’s lips. From almost a pariah subject a few years back, there is now strong interest from exhibitors in tracking down new content. The call for content is matched by the need for a central information point where exhibitors can view what is out there. Some exhibitors and content providers have been working in this area for many years, and it is good to finally see the rest of the market catch up with them. Their skills and experience will be in demand in the next few years. There were two panels on this, one on Monday and one on Thursday.

The second is that digital cinema is finally a mainstream movement. Left and right, people were taking deals, with integrators, projector companies, banks etc. In fact, there appears to be a projector shortage now and people are on waiting lists. It is rather strange, having spent so long talking about the future is coming, to talk about this in the present tense. It is even weirder that we are talking about projector shortages when in the past, the opposite was the case.

Popularity: 1% [?]

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Cinema Expo Thoughts: Frank de Neeve of Cineserver

By J. Sperling Reich

July 14, 2010

Frank de Neeve of Cineserver

Here is another entry in our series presenting the comments of industry participants on last month’s Cinema Expo.

Frank de Neeve is not only an experienced projectionist working in The Netherlands, but he also runs the digital cinema news website Cineserver.nl. For those whose Dutch might be a little rusty, the site can be translated by clicking on the U.K. flag in the upper right hand side of the navigation bar.

Without further ado, here is de Neeve’s thorough accounting of Cinema Expo:

Naturally this year’s Cinema Expo was the first one that was a joint production between UNIC – the European exhibitors Association and the Sunshines. I think the cooperation can work well; UNIC might not be able to manage on their own as NATO will do next year. Last year there were two conflicting shows: Cinema Expo and the week before that the European Cinema Summit in Brussels.

The European Cinema Summit was by far the worst show I have ever been to: it was badly organized, panels were boring and went on for too long, there were too many people that liked to hear themselves talk etc. No refreshments, hardly any companies on the trade show (Doremi even left after the first afternoon!). However, the topics they wanted to cover in discussions were good.

For years – although people flocked to Cinema Expo – Europeans have also been critical of the show:

It was too American, with only blockbusters, Coca Cola sponsored seminars, etc.

The trade show only being open a few hours a day as otherwise people might miss ‘important’ Hollywood films

There was not enough room for discussion that reflected the cultural diversity of Europe, with traditional discussion points like piracy and windows always popping up.

You could this year already see a shift in the panels:

Many were presented by Phil Clapp of the UK exhibitors association

There were even two instances where headphones were handed out, as one of the panelists was speaking in French. I think this has only happened once before.

Popularity: 6% [?]

Posted in Events, Trade Shows

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