Tag Archives: Cineworld

Daily Cinema Digest – Thursday 24 April 2014

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In something other than sad news from South Korea, enhanced experience cinema seat maker CJ 4DPlex has revealed its global ambitions and roadmap.

To many movie fans, “300” is a Hollywood blockbuster about an epic battle between the Spartans and the Persians. But for CJ 4DPlex, the number has a different yet significant meaning.

For the CJ affiliate, 300 is the number of theaters worldwide in which it hopes to deploy its 4-D technology called 4DX that offers a new experience for moviegoers.

“We are going to hit critical mass once our 4-D technology platform is adopted at more than 300 theaters globally by the first half of next year,” CJ 4DPlex CEO Choi Byung-hwan told The Korea Herald.  LINK

CJ 4DPlex wants 4DX to become a major cinema brand like Imax and drive added revenue for exhibitors.

The idea of 4DX came from CJ Group chairman Lee Jay-hyun, who suggested CJ CGV integrate the concept and technology of theme park rides with cinemas to offer a different movie experience.

This came as the theater market has been facing strong competition from the home entertainment sector.

Lee’s 4-D insight was also in line with his vision for CJ’s media and culture globalization, which was to encourage global consumers to watch one to two Korean movies a year; eat Korean food at least twice a month, watch one to two Korean soap operas a week; and listen to one to two K-pop songs a day.

Here is another video that explains the technology in more depth (that I’m unable to embed).

ArcLight Santa Monica

USA (CA): The go-ahead has been given to one of the two ArcLight cinemas proposed for Santa Monica.

Council voted quickly and unanimously to approve the first new Downtown Santa Monica movie theater in decades.

An ArcLight Cinema with 10 to 13 screens and up to 1,500 seats will be built on the third level of the Santa Monica Place mall and could be completed by next year.

Council also voted unanimously to move forward in negotiations aimed at placing another larger ArcLight on Fourth Street where Parking Structure 3 currently sits.  LINK

Concessions (not the snack kind) made include a USD $120,000 contribution to the pedestrian Colorado Esplanade, funding Downtown wayfinding signage, closed caption devices at all its theaters, three screens made available for AFM and local hiring of staff.

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Daily Cinema Digest – Tuesday 22 April 2014 (post-Easter Bumper Issue)

ABC Brussels cinema

Belgium: Save the Brussels ABC! One of the last 35mm adult film cinemas in the world closed last year when the ABC in Brussels shut its doors.  There is now a campaign to save it and turn it into an art-house cinema with exotic flare.  You can donate by PayPal. The campaign is 47% towards its target.

For over 40 years the ABC cinema screened adult films from 35mm – one of the last such cinemas not to have converted to digital – but in 2013 it shut its doors for the final time.

Earlier this year, a group from three of Belgium’s leading film and heritage organisations – independent cinema and archive Cinema Nova, festival organiser and programmer Offscreen/vzw Marcel and movie theatre heritage specialist La re?tine de Plateau – devised an ambitious plan to rescue the ABC for a life after porn.

Drawing on their experience, they believe that the ABC is the perfect size for repertory screenings and intimate-scale live events, and so they created the CINEACT Foundation, to raise €60,000 (approximately £50,000 / $83,000) to take out a year-long lease on the ABC.  LINK

Palace Theatre Orpheum Los Angeles

USA (CA): A great example of how to bring back a cinema from the dead and make it relevant for a new age and neighbourhood is provided by the former Orpheum (what an appropriate name) in Downtown Los Angeles, first opened in 1927 but in decline for a long time.

It stopped showing films 25 years ago, and then became the base for notorious television evangelist Gene Scott, who passed away in 2005. The entire building was sold in 2011 and earlier this year opened as the newest branch of the Ace Hotel. The upstairs offices were converted into bedrooms and the elaborate cinema at the core of the building was reopened with a Valentine’s Day show from Spiritualized.

As well as music, bringing movies back to the cinema was core to the brand’s rejuvenation of the building. The Ace got in touch with Cinespia, the Los Angeles-based classic movie screening organisation, to help. Cinespia founder John Wyatt had previously hosted one-off shows in the Downtown cinemas he calls “vintage jewels”, including La Dolce Vita at the ornate Los Angeles Theatre and Blade Runner at the Million Dollar Theatre, situated across from the Bradbury Building, which is featured heavily in the film. “I got really excited, one, because nobody was going to turn the building into loft apartments and two, because they were an interesting brand who might want to take some risks,” explains Wyatt.  LINK

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Daily Cinema Digest – Thursday 17 April 2014

Regal Summer Movie Express

USA (TN): Discount tickets was a hot topic at CinemaCon. No update on that, but Regal will be showing older films for just USD $1 this summer, as it has for the past 22 years. Parent rejoice.

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that the Summer Movie Express is back for its 23rd year. The launch of this summer’s program brings family movies for only a dollar to more than 350 Regal Entertainment Group theatres across the country.

“Many families make this a summer tradition and look forward to our announcement of the long list of fun movies coming their way. And for Regal, this helps us instill that love of moviegoing in another generation,” said Ken Thewes, chief marketing officer at Regal Entertainment Group. “The titles this year appeal to a diverse group of tastes, and we know there is a little bit of something for everyone.”  LINK


Cineworld Witney

UK: Don’t make promises you can’t keep, Cineworld, is what this upset letter writer from Witney seems to be saying.

Well, before the cinema opened, a spokesman for the company announced that as well as the usual 3-D screens which come with Cineworld, there was going to be a screen for arthouse/world cinema. But this has not happened.

No disrespect to people who enjoy Hollywood blockbusters, but not everyone likes those types of films, and when I used to go to the Corn Exchange for films which were not Hollywood blockbusters, there was always a good crowd there.

So what has happened?

I’ve tried getting answers from Cineworld themselves but they have never responded to my inquiries.  LINK

(Checking Cineworld Witney’s listings confirms that the most ‘art-house’ film showing is Oscar-winner 12 Years a Slave. Not even The Grand Budapest Hotel is showing. He might have a point.)

Event Cinema

Driving Miss Daisy

UK: Driving Miss Daisy will be showing in cinemas, the play that is, not the surprise Best Film-Oscar winner.

Event screening for stage adaptation to screen at over 300 screens across the UK, followed by live Q&A with star Angela Lansbury.

As a result of strong demand for tickets at the BFI Southbank, Omniverse Vision has announced a special one-off screening of Driving Miss Daisy: The Play.

Starring Angela Lansbury and James Earl Jones, the stage adaptation will be broadcast via satellite to over 300 cinemas across the UK on May 25 and followed by a live Q&A with Lansbury, hosted at the BFI Southbank.  LINK

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Daily Cinema Digest – Friday 4 April 2014


We have written a lot about the cinemas in Fargo, North Dakota in the Daily before (here, here, here and here), but it is an interesting microcosm of the evolution that the US exhibition industry as a whole is going through.

This article highlight changes that three of Marcus Theatres’ Fargo properties are undergoing.

Century Cinema

The current big screen at Century Cinema, located at 3931 9th Ave. S.W., has just been converted to an Ultra Screen DLX with Dolby Atmos Sound.

That auditorium and all of the other auditoriums at Century Cinema are getting new DreamLounger chairs. According to Menefee, the chairs allow for full reclining, “Just like you’d have at home.”

The size of the DreamLoungers mean each auditorium at Century Cinema will see its seating capacity drop by about 40 percent, but Menefee said the popularity of the chairs should keep auditoriums full.

So fewer seats but higher comfort (and ticket price?) for the new seats in this USD $1.2 million upgrade

West Acres Cinema

As part of its makeover of the West Acres Cinema, Marcus Theatres is pursuing a liquor license for the site. If approved, the company plans to build a Take Five lounge where adult beverages would be served.

When the idea for a theater drinking lounge was discussed earlier this year at a liquor control board meeting, a number of city officials and city residents expressed doubts about the plan.

Menefee said if the lounge plan is approved, West Acres Cinema also will get a Zaffiro’s Express, a small restaurant that will serve pizza, sandwiches, salads and desserts.

So bar and cine-dining are on the menu in this $700,000 upgrade.

Safari Theater

Last year, Marcus Theatres indicated the Safari 7 Cinema, located at 925 30th Ave. S., in Moorhead, was up for sale.

The theater shows second-run movies on 35mm film at discounted prices.

Marcus Theatres was looking to sell the property because it did not want to incur the cost of upgrading the theater to show movies in digital format.

At present, the property is not for sale, and Marcus Theatres is in the process of reviewing possible enhancements for the theater, Menefee said.

What those improvements are Marcus won’t reveal just yet, but to keep going it will need digital projectors.


Hayden Orpheum in Cremorne

Australia: Cinema tickets are getting more expensive Down Under. But there is also a growing trend towards discounting in order to drive sales.

In what could a psychological barrier for movie-goers, the top price of an ordinary cinema ticket has hit $20.

Two Sydney cinemas have pioneered the price increase — the Cremorne Orpheum and Palace Norton Street in Leichhardt — and others are expected to follow around the country soon.

“It’s just a question of a short period of time,” said the chief executive of Palace Cinemas, Benjamin Zeccola, who blamed increases in wages, rent and maintenance and energy costs.

“Ticket prices need to keep pace with rising costs. It’s horrendously expensive running cinemas.”  LINK

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Daily Cinema Digest – Tuesday 18 March 2014

is arthouse the new event cinema

SampoMedia asks if art-house films are the new event cinema. Given the recent complaint of the New York Times film critic Manohla Dargis that too many independent films get released, the question of how to stand out in a crowded marketplace that anyway competes with other entertainment platforms for time and money is a relevant one.

After being blithely dismissed as mere ‘alternative content’ – until people started going – the film industry has come to see opera more as an oversized cuckoo in an already crowded nest.

But in recent months, a different and more optimistic view is emerging. To borrow the politically-incorrect phrase, the ‘fat lady singing’ doesn’t mark the end of an era but the opening of a new one.

In short, a number of projects are beginning to test the idea that the best option for arthouse film is to take a leaf from the libretto of opera.

Several interesting examples are provided, including IFFR Live! and Curzon’s one-night-stand double bill preview of Nymphomaniac. Worth reading. LINK


Las Vegas: This year’s CinemaCon is tracking to be bigger than last year’s. We will of course be covering it on the ground.

CinemaCon formally announced a five % increase in attendance over its 2013 show at the same point 11 days before each convention. CinemaCon, the official convention of the National Association of Theatre Owners (NATO), runs March 24-27 at Caesars Palace in Las Vegas.

“On the heels of two straight record years of time at the box office, the busy & crowded convention reflects the confidence, energy & diversity of the movie distribution & exhibition community,” asserted NATO president & CEO John Fithian.

For the third straight year, all seven major Hollywood studios will present movie screenings or star-packed previews of their upcoming slates.  LINK


Cinema where man was killed

USA (TX): A man was killed outside a multiplex over an argument about the ending of 300: Rise of an Empire

A man who argued with two other movie goers about the ending of a film was struck outside the cinema by a truck driven by his adversaries and killed, the Harris County Sheriff’s Office said on Monday.

The men’s discussion of the film grew more heated as the three left the theater and went to the parking lot after the late Sunday evening film. Two of the men then got into a pickup truck.

“The driver of the truck put the vehicle in reverse striking the victim and knocking him to the ground,” it said. The truck then sped away.  LINK

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UK Cinemas Are High Profile Targets For Anti-Sugar Campaigns

concession table UK

Calorie and sugar levels in UK cinema snacks

Having looked at challenges facing United States exhibitors relating to carbonated sugar beverages (Cinema’s Dangerous Addiction to Sodas), it is now time to examine the situation in the United Kingdom. The issue has come to the forefront with an article in the Daily Mail’s This Is Money section titled “The 35 teaspoons of sugar in a box of cinema popcorn: Cinemas slammed over supersized snacks“. The piece highlights the amounts of sugar found in the concessions offering of the UK’s Big Three (Cineworld, Odeon and Vue).

Coming hot on the heels of the new recommendations from the World Health Organization (WHO) to cut daily intake of sugar by half, the statistics in the Daily Mail’s article make for sobering reading. Effectively a UK cinema goer could consume his or her entire weekly sugar “allowance” in just one cinema visit, if they buy a soda and a popcorn. From the article:

A 200 gram box of toffee popcorn at Cineworld comes in at 840 calories and 121 grams of sugar, equivalent to about 30 teaspoons. Adding a 32oz Coca Cola carries an extra 407 calories and 101.2 grams of sugar, or 25 teaspoons.

A large bucket of sweet popcorn at Odeon cinemas amounts to 1,005 calories, which is more than half of a woman’s recommended daily intake. And at Vue, a 200 gram tub of toffee popcorn contains 138.9 grams of sugar, which is equivalent to about 35 teaspoons.

UK’s Weight Watchers has thrown its, um, weight behind this criticism, with a call to ban ‘super sized’ serving portions, as part of its ‘Slim Our Snacks’ campaign. Quoted in The Mirror:

Actress Patsy Kensit, 44, who is 9 stone (126 pounds or 57.2 kilos) after shedding 14 pounds with Weight Watchers, said: “The full-sugar fizzy drink and popcorn sizes are ridiculous.”

WeightWatchers’ Zoe Hellman said film fans should not be faced with “blockbuster-sized sugary and fatty foods”.

Cinemagoers Enjoying Concessions

While in the Daily Mail article:

Weight Watchers spokesman Angharad Massie said: ‘Cinemas are inherently family focused spaces, yet we all recognise them to be one of the worst spaces for promoting portions of high fat, salt and sugar snacks with little or no choice of healthier alternatives.’

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Daily Cinema Digest – Thursday 6 March 2014

Screenshot 2014-03-06 15.34.10

UK: Cineworld Didsbury near Manchester has allegedly had some particularly unwelcome visitors recently: cockroaches. More worryingly, some staff claim the cinema is hushing up the issue:

The M.E.N. [Manchester Evening News] was alerted by a concerned member of staff, who said cockroaches had been a long-standing problem.

The worker, who also claimed staff were told to keep quiet about the outbreak, said: “Customers have seen them. Staff have raised it lots of times but they have been told that they have to keep quiet. Staff have complained to managers but have been told not to say anything to the wider public.

“The cinema hasn’t closed once. Cockroaches have been seen in the food area and the bar. I have seen them crawling in a sink. It is absolutely disgusting and we have to work in it.”

The cinema wouldn’t comment on claims that its staff were told to keep the outbreak under wraps.

Apparently it is not the first time that pest control has been called in to the 11-screen multiplex, though the cinema’s management claim to be on top of the situation, as quoted in M.E.N.:

They said they are ‘confident’ the outbreak is fully under control and would be ‘resolved shortly’.

Bosses said health and safety was of ‘utmost importance’.

Manchester city council said it was informed by the cinema of a ‘low-level infestation’ last October.

Cineworld Didsbury’s own website boasts:

Cineworld Didsbury contains licensed bars, perfect as a breakout space for meetings or a drinks reception to round off the day. Our professional caterers can provide anything from pastries on arrival to a full hot buffet, and we can offer fantastic corporate deals on refreshments.

Let’s hope the cleaning staff and routines are equally up to scratch. . LINK


UK: Cineworld hasn’t had the best of quarters, with profits dragged down by the merger with Picturehouse (more on that in the next item).

Britain’s largest cinema operator Cineworld Group Plc <CINE.L> said full-year pretax profit fell 19.3 percent, hurt by transaction and reorganisation costs related to a recent acquisition and a regulatory probe.

Cineworld said pretax profit fell to 30.9 million pounds ($51.7 million) in the year ended December 26, from 38.3 million pounds a year earlier.

Revenue rose 13.2 percent to 406.1 million pounds at the only listed cinema chain in the UK.  LINK

UK: Cineworld has had to sell one of its cinemas in Aberdeen over competition issues related to the Picturehouse Cinemas takeover:

But today, Aberdeen City Council once again announced that the Belmont Cinema would be taken over by new bosses.

Centre for the Moving Image (CMI) are the parent company of the Edinburgh-based Filmhouse cinema and will begin operating the Belmont from the start of next month.

The move comes after Cineworld, who own the Picturehouse Cinemas group, were forced to sell one of their Aberdeen properties by the Competition Commission.

An Aberdeen City Council spokesperson said: “We can confirm that The Centre for the Moving Image, which manages the Filmhouse in Edinburgh and the Edinburgh International Film Festival, has been selected as the preferred bidder for the operation of the Belmont Media Centre.  LINK

UK: An independent cinema in Norfolk is abolishing its Monday promotion (GBP £3) and instead cutting the prices on all shows to just GBP £4.

Film fans will soon be able to see the latest screenings at a reduced price – thanks to Lynn’s Majestic Cinema’s bid to support businesses by bringing crowds back to the town centre.

Cutting the standard price of tickets by more than a third, the team are hoping to encourage more to venture into the town centre to watch the latest releases on the big screen.

Manager Tom Cundy said: “We want to offer a price that is affordable to everyone, we think our prices are already good but now we want to encourage more people to come back to the town centre.

An interesting and bold experiment. One that we will track. LINK

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Daily Cinema Digest – Thursday 20 February 2014

Screenshot 2014-02-20 14.50.11

Econsultancy has done a good job of comparing and reviewing the ticket booking customer interfaces of UK’s three leading cinema chains: Cineworld, Odeon and Vue. This review has relevance for ticket booking experience over the web for every country, even though restricted to just three in one territory. The author compares the web and mobile portals for ease-of-use, speed of booking, seat selection, repeat use and payment options. While it is worth reading the whole review, including the good use of screen shots, we won’t spoil your fun by revealing that Odeon fared worst, while Vue did well but Cineworld scored highest of the three. Link.


Laser projection: News from the HPA Tech Retreat by THR’s Carolyn Giardina that laser projection may have cleared a regulatory hurdle in the US. “Speaking at the HPA Retreat, Lude reported that international standards body International Electrotechnical Commission (IEC) “is well on its way to redefining what a laser projector is,” meaning that laser projectors would no longer be considered a laser emission device. Instead, they would fall under lamp regulation, possibly as early as spring, he said. In the U.S. this classification would eliminate the need for a variance to use a laser projector, and so LIPA is encouraging the FDA to quickly adopt the IEC revision (when completed).” Good news for brighter 3D pictures. Link.

India/subtitling: Digitisation has leading to falling costs for subtitling, which in turn allows for wider distribution of (non-Hindi/Bollywood) Indian films. “Producers are learning that a film’s market widens with some investment in subtitling. Until recently, subtitling was a sidelined function in moviemaking and dominated by the NFDC (National Film Development Corporation of India). Sanjay Wadhwa of AP International, a leading distributor of Tamil films in overseas markets, said after the rise of India’s software industry, there are numerous requests to subtitle films from the West. ”Initially, we were unable to do so because the cost of subtitling then was about Rs 75,000 per print—more than the cost of the actual print,” says Wadhwa.” Link.


India: It is election year in the world’s most populous democracy and politicians in southern Indian state of Tamil-Nadu are busy currying favours with voters, including the promise of cheap or free cinema. “As the ticket charges are high in most of the cinema halls in Chennai and since many of them are being operated from commercial complexes, the Chennai Corporation would establish cost affordable cinema theatres to provide entertainment to people. Vacant spaces available at various places at Corporation of Chennai would be identified and ‘Amma Cinema Theatres’ would be established for the benefit of poor and middle class people.” Far from being ‘high’ even by Indian standards, ticket prices are regulated and capped by the Tamil state. Link.

Liquor licence

USA: Marcus Theatre’s plans to serve alcohol in its Fargo cinema is running into some local resistance. “Serving alcohol in one of the city’s major first-run movie theaters might be a tough concept for some here to swallow. But even if city officials sign off on the plan, a cut rate on the liquor license the theater owner proposed appears to be a total flop.” Link.

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2013 – Bad Year for Film; Great Year for Exhibitor Share Price

It may seem paradoxical, but while 2013 was a bad year for films in terms of growth, it was an excellent year for cinemas. Even with a strong summer at the box office, 2013 was flat or even down compared to the previous year in most western countries. Only emerging markets like China showed strong and significant growth on the back of their multiplex expansions.

It would seem logical that this trend would be reflected in the share price of listed exhibitors, but analysis by CelluloidJunkie.com has found that major exhibitors in the four largest English-speaking territories (USA, Canada, UK and Australia) had one of their best years ever in terms of share price. We will examine this, as well as looking at the possible causes and outlook.

We first have to preface the analysis by noting that it is difficult to make a completely accurate like-for-like comparison. While the majority of the largest exhibitors in the US and Canada are publicly traded (Regal, Cinemark and Cineplex are, while AMC is privately owned by China’s Dalian Wanda Group), the same is not the case in UK, where only one of the Big Three is listed (Cinemaworld; Odeon-UCI and Vue are privately held), whereas in Australia the multiplex chains are privately owned (Hoyts) or have complicated joint ownership or subsidiary status (Village and Greater Union/Event Cinemas).

Even so, it is still possible to get a good idea of how markets value exhibitors and why 2013 was a good year for them, as we will see.

USA and Canada

2013 was a flat year in terms of box office growth. Statistics from BoxOfficeMojo tell us that overall gross was $10.925 billion, compared to $10.823 billion the previous year. While up by $100m year-on-year, this “growth” is effectively cancelled out by inflation. The underlying ticket sales are likely to show a decline when the official statistics are published by the MPAA. Projecting an annualized rate The Numbers sees attendance fall from 1.36bn to 1.19bn between 2012 and 2103.

This decline is in-line with what was predicted ahead of CinemaCon last year. Reported in Deadline:

“Bond analysis firm Fitch Ratings forecasts a “modest” decline in 2013 ticket sales and long-term challenges that should “cause concern” for lenders. Studios will find it “difficult to replicate” the success they had last year with hits including The Avengers and The Dark Knight Rises, analysts Shawn Gannon, Rolando Larrondo and Mike Simonton conclude. In addition the 3D market is “starting to mature.””

All-in-all you would think that it would have been good to short stocks in exhibitors, but you would have been wrong.

Screenshot 2014-02-14 15.07.12

Regal Cinemas went from strength to strength as the share price rose from just under $14 per share in January 2013 to close to $20 per share at the start of 2014, before slipping down closer to $19 recently.

Screenshot 2014-02-14 15.15.21

Meanwhile competitor Cinemark started the year below $27 and ended it above $33, before currently landing just above $30. Not as strong as Regal’s growth, but still significant.

Screenshot 2014-02-14 15.12.09

North of the border, Cineplex pulled off the most impressive stock market feat of them all by increasing from C$32 to coming within a whisker of C$45 before declining to just over C$40.

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Daily Cinema Digest – Tuesday 4 February 2014

Shankweiler's Drive-In Theatre

USA: Drive-in cinemas have become the twin victims of the end of analogue film and changing social habits that has mostly de-linked automobiles from cinema-going, other than as a mode of transport to the multiplex. So this is a lovely exception: Americas self-proclaimed oldest drive-in cinema is going digital with technology from GDC, Christie Digital and Ballantyne Strong. “Shankweiler’s Drive-in Theatre, the oldest drive-in movie theater in the United States opened up for its 80th season in April last year. The theatre’s owners, Paul F. Geissinger and his wife, Susan, have been upgrading the theatre throughout the past three decades and successfully turned it into a Pennsylvania hangout for people of all ages during the summer months.” I wonder if they had original Model-T Fords at their first screening. Link (PDF)

Cinema Opening/Closings

UK: “A £3m market hall built in 2008 could be closed and a multi-screen cinema built in its place with up to £100,000 spent to re-locate traders.  A proposal to Wakefield Council would see Wakefield’s Market Hall replaced by the cinema and a number of restaurants.” Link

UK: “Work beginning on the county’s first 11-screen cinema has been hailed as a “coup” by a community leader. Following a delay until after the Christmas period at the request of traders, building started yesterday on Cineworld at Broughton Shopping Park. The development will include several restaurants and a new bus hub.” Link

Ghana: “Silverbird Weija, a new 3D cinema branch of the Silverbird Cinemas serving Ghanaians with a repertoire of blockbuster movies will officially open on Friday, February 7, 2014 with the premiere of “Robocop” in 3D. Though the cinemas have been operating since the end of December 2013, the launch event will mark the official opening of the cinemas.” Link


3D Film Attendance Graph

USA: Will box office in 2014 be down because of fewer 3D titles? One analyst seems to think so. “While 2013 was a record year for US box office returns, with $10.9 billion in ticket sales, analysts at Morgan Stanley argue that 2014 won’t be a repeat, mainly because of fewer 3D releases (it estimates the release of 28 compared to 34 last year) and lower attendance rates (39% compared to 42% last year) for those 3D films that are screened.” While the article points out that there will be no Pixar films in 2014, it wrongly claims that “Frozen” was a Pixar film (it was a Disney film) and the last few Pixar films since Toy Story 3 have under performed critically and commercially. More interesting will be to see if Interstellar will be a 3D match for Gravity. Link

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