We have written a lot about the cinemas in Fargo, North Dakota in the Daily before (here, here, here and here), but it is an interesting microcosm of the evolution that the US exhibition industry as a whole is going through.
This article highlight changes that three of Marcus Theatres’ Fargo properties are undergoing.
The current big screen at Century Cinema, located at 3931 9th Ave. S.W., has just been converted to an Ultra Screen DLX with Dolby Atmos Sound.
That auditorium and all of the other auditoriums at Century Cinema are getting new DreamLounger chairs. According to Menefee, the chairs allow for full reclining, “Just like you’d have at home.”
The size of the DreamLoungers mean each auditorium at Century Cinema will see its seating capacity drop by about 40 percent, but Menefee said the popularity of the chairs should keep auditoriums full.
So fewer seats but higher comfort (and ticket price?) for the new seats in this USD $1.2 million upgrade
West Acres Cinema
As part of its makeover of the West Acres Cinema, Marcus Theatres is pursuing a liquor license for the site. If approved, the company plans to build a Take Five lounge where adult beverages would be served.
When the idea for a theater drinking lounge was discussed earlier this year at a liquor control board meeting, a number of city officials and city residents expressed doubts about the plan.
Menefee said if the lounge plan is approved, West Acres Cinema also will get a Zaffiro’s Express, a small restaurant that will serve pizza, sandwiches, salads and desserts.
So bar and cine-dining are on the menu in this $700,000 upgrade.
Last year, Marcus Theatres indicated the Safari 7 Cinema, located at 925 30th Ave. S., in Moorhead, was up for sale.
The theater shows second-run movies on 35mm film at discounted prices.
Marcus Theatres was looking to sell the property because it did not want to incur the cost of upgrading the theater to show movies in digital format.
At present, the property is not for sale, and Marcus Theatres is in the process of reviewing possible enhancements for the theater, Menefee said.
What those improvements are Marcus won’t reveal just yet, but to keep going it will need digital projectors.
Australia: Cinema tickets are getting more expensive Down Under. But there is also a growing trend towards discounting in order to drive sales.
In what could a psychological barrier for movie-goers, the top price of an ordinary cinema ticket has hit $20.
Two Sydney cinemas have pioneered the price increase — the Cremorne Orpheum and Palace Norton Street in Leichhardt — and others are expected to follow around the country soon.
“It’s just a question of a short period of time,” said the chief executive of Palace Cinemas, Benjamin Zeccola, who blamed increases in wages, rent and maintenance and energy costs.
“Ticket prices need to keep pace with rising costs. It’s horrendously expensive running cinemas.” LINK