The burgeoning field of event cinema (nee ‘alternative content’) is highly topical for the IBC Big Screen Experience, as the larger IBC conference straddles the worlds of content produced, distributed and displayed for all size screens. In the interest of full disclosure, I was one of the co-producers for this session, though more credit should go to my co-producer Peter Wilson who did the greater job of assembling the crack team of speakers and practitioners.
The session was developed in close co-operation with the Event Cinema Association (ECA), which in the last 18-24 months has become a major force for the event cinema industry in terms of giving it a voice, focus and profile internationally. ECA has its own event on 16 October in London, so IBC was very fortunate that Peter and Melissa made time so close to their own big day.
The session is chaired by event cinema legend Mark Schubin (Schubin’s Cafe, USA), who has been the technical Wizard behind the curtains (actually in the OB van) of the Metropolitan Opera since its first live cinema transmission and also the world leading expert on the history of electronic opera (and its relation to baseball).
The session has several distinguished speakers, lots of content and (of course) barely enough time to do it all ful justice, despite Schubin doing a great job of keeping everyone to their time. Please pardon spelling errors as I’m doing tripple duty of reporting, tweeting and floor managing at the same time.
The session was opened by Melissa Cogavin (nee Keeping, Managing Director, Event Cinema Association, UK) who played the event cinema trailer that showcased the range and depth of what’s been in cinemas in the last 12 months: ‘Your Cinema – Event Cinema’. She began by asking what “alternative is, givent that event cinema was previously known as ‘alternative content’.' She noted that 1,500 cinemas showed Doctor Who and grossed over GBP 10 million. “Event cinema is the fastest growing category at the box office. It is headed for being a billion dollar business,” she said. “For something considered ‘alterntive’ that’s pretty amazing.” She talked about ‘demystifying’ the process, to which end they (ECA) are publishing the technical handbook this autumn.