Tag Archives: Cinema Expo

CineEurope Makes The Move To Barcelona In 2012

October 14, 2011

Having changed its name from Cinema Expo to CineEurope this year upon teaming up with the International Union of Cinemas (UNIC), now another change is in store for Europe’s largest motion picture exhibitor trade show; its location.

After being held at the Rai in Amsterdam for the past 15 years, the conference is being packed up and moved to Barcelona for the 2012 event. This was a move that had been rumored as far back as 2009, when UNIC decided to hold their own trade show in Brussels a week before Cinema Expo. Rather than compete head-to-head with a larger trade show, UNIC decided to fold the European Cinema Summit into Cinema Expo in 2011 and rebrand it as CineEurope. A change-of-venue could help in reposition the show in attendees’ minds.

In a press release statement announcing the move, Robert Sunshine, the Managing Director of CineEurope (not to mention ShowEast and CineAsia), said:

“The move to Barcelona represents CineEurope’s dedication to better serving the European cinema exhibition and distribution communities. CineEurope management and UNIC consulted with constituents and the overwhelming feedback received was that a move to Spain would be a beneficial change”.

Underscoring the new venture as a combined effort, Ad Westrate, the President of UNIC, also provided a press release quote

‘’I am sure I speak for all UNIC colleagues in welcoming CineEurope’s move to Barcelona and our continuing partnership with Bob Sunshine and his team. Our members will now have even more reasons to support the convention in its new host city.”

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Cinema Expo Thoughts: David Hancock of Screen Digest

By J. Sperling Reich

July 20, 2010

The final entry in our series of posts presenting the comments of industry participants on last month’s Cinema Expo provides us with some valuable information.

David Hancock’s name will sound familiar to anyone having worked in motion picture exhibition or digital cinema over the past decade. He is the head of film and cinema at Screen Digest where he works as a senior analyst publishing numerous research reports on the industry.

Hancock moderated a panel discussion at Cinema Expo which reviewed the progress of digital cinema rollouts in Europe. Here are his impressions on last month’s conference:

David Hancock of Screen Digest

This was a very good Cine Expo. Thanks in great part to the efforts of Phil Clapp, the Chief Executive of UK Cinema Exhibitor Association, and Ad Weststrate, President of UNIC, who brought a strong European flavour to the seminar programming, there was much to be learned in both these formal events, as well as the more informal surroundings of the bars.

For me, there were two things that stood out at this year’s Cine Expo. The first was alternative content, which is now clearly on the map and was on most people’s lips. From almost a pariah subject a few years back, there is now strong interest from exhibitors in tracking down new content. The call for content is matched by the need for a central information point where exhibitors can view what is out there. Some exhibitors and content providers have been working in this area for many years, and it is good to finally see the rest of the market catch up with them. Their skills and experience will be in demand in the next few years. There were two panels on this, one on Monday and one on Thursday.

The second is that digital cinema is finally a mainstream movement. Left and right, people were taking deals, with integrators, projector companies, banks etc. In fact, there appears to be a projector shortage now and people are on waiting lists. It is rather strange, having spent so long talking about the future is coming, to talk about this in the present tense. It is even weirder that we are talking about projector shortages when in the past, the opposite was the case.

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Cinema Expo Thoughts: Frank de Neeve of Cineserver

By J. Sperling Reich

July 14, 2010

Frank de Neeve of Cineserver

Here is another entry in our series presenting the comments of industry participants on last month’s Cinema Expo.

Frank de Neeve is not only an experienced projectionist working in The Netherlands, but he also runs the digital cinema news website Cineserver.nl. For those whose Dutch might be a little rusty, the site can be translated by clicking on the U.K. flag in the upper right hand side of the navigation bar.

Without further ado, here is de Neeve’s thorough accounting of Cinema Expo:

Naturally this year’s Cinema Expo was the first one that was a joint production between UNIC – the European exhibitors Association and the Sunshines. I think the cooperation can work well; UNIC might not be able to manage on their own as NATO will do next year. Last year there were two conflicting shows: Cinema Expo and the week before that the European Cinema Summit in Brussels.

The European Cinema Summit was by far the worst show I have ever been to: it was badly organized, panels were boring and went on for too long, there were too many people that liked to hear themselves talk etc. No refreshments, hardly any companies on the trade show (Doremi even left after the first afternoon!). However, the topics they wanted to cover in discussions were good.

For years – although people flocked to Cinema Expo – Europeans have also been critical of the show:

It was too American, with only blockbusters, Coca Cola sponsored seminars, etc.

The trade show only being open a few hours a day as otherwise people might miss ‘important’ Hollywood films

There was not enough room for discussion that reflected the cultural diversity of Europe, with traditional discussion points like piracy and windows always popping up.

You could this year already see a shift in the panels:

Many were presented by Phil Clapp of the UK exhibitors association

There were even two instances where headphones were handed out, as one of the panelists was speaking in French. I think this has only happened once before.

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Cinema Expo Thoughts: C.J. Flynn of DCinemaTools.com

By J. Sperling Reich

July 10, 2010

We continue our series of posts featuring the comments of leading industry members about last month’s Cinema Expo with a robust entry from C.J. Flynn of DCinemaTools.com.

Theatre owners thinking about converting to digital cinema (or even those who already have) should swing by Flynn’s website for detailed information about long-term operation and maintenance of d-cinema equipment.

In the meantime, here’s what Flynn had to say about Cinema Expo:

C.J. Flynn of DCinemaTools.com

As usual, the most interesting parts for me at this year’s Cinema Expo were the the sporadic 15 minutes of hanging out with people of similar ilk, trying to stretch nuance and rumors thin enough to see a bit of truth through them. Reviewing them in my head, they seem to mostly to have centered on big-company finance and politics.

From a helicopter view, projectors and servers continue their momentum into being commodity items. This leaves some breathing room for other portions of the infrastructure. Audio systems have made inroads into the “Enhanced Experience” cinemas, which is a good sign, and hopefully one that will continue.

Unfortunately, it isn’t a “Build It and They Will Come” issue for the new Audio Processor offerings of QSC, Datasat and DMS Cinema. But it is good to see that they are incorporating fresh ideas like the Trinnov (DMS), Dirac (Datasat) and the systemic approach of QSC (plus Meyer, though their system is post AP.) I guess the common theme is getting feedback from the speakers to the processor… good feedback, that is, bringing quality assurance to those who care.

Dolby, to their credit, was casually elegant about the whole matter; they presented their 12.1 system with a work-in-process/got-any-ideas-for-us motif, letting the 7.1 take on the luster of a future standard-in-the-making that only costs $300 if you upgrade now (and politely reminding about the $700 amplifier that might need to be added to the system).

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Cinema Expo Thoughts: Manel Carreras of Ymagis and Michael Karagosian of MKPE

By J. Sperling Reich

July 6, 2010

Last week I mentioned that we would be running a series of posts featuring comments about last month’s Cinema Expo conference from leading members of the industry.

Today we’ll continue with Manel Carreras, Sales and Business Development Director at Ymagis, as well as Michael Karagosian of MKPE Consulting. Full disclosure: I used to work with Manel Carreras at DTS Digital Cinema and I presently work with Michael Karagosian on certain consulting projects.

First up is Mr. Carreras:

Manel Carreras of Ymagis

Although the trade show part of Cinema Expo International was much “smaller” with short hours, even shorter “effective” hours and wider corridors and more empty spaces than ever before, the high quality of attendees meant no time wasting, and this was good. We were busy during trade show hours and before and after these.

CEI is always a good opportunity to catch up with colleagues and check the pulse of the industry across Europe. This year the lack of important press releases during the show, was perhaps a reflection of the problems exhibitors experience with financing their systems and poor projector deliveries: one manufacturer didn’t even have a unit at the show!

Technology wise I am not sure there was that much to excite anyone. I was disappointed, as expected, with the new 3D system. I guess its still a prototype. This show was full of promises and declarations of intentions, now we have to see these delivered.

I did not manage to attend any seminars and only half a projection, but I heard very good feedback from some of the exhibitors about the movies coming up.

Finally digitization is really happening (in Europe), going well beyond the first 3D installs and starting to incorporate d-cinema as a 35mm replacement.

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Cinema Expo Thoughts: Howard Kiedaisch of Arts Alliance Media

By J. Sperling Reich

July 2, 2010

Not being able to attend Cinema Expo last week was very disappointing since it is one of my favorite conferences each year. The annual trade show held in Amsterdam is always a great opportunity to catch up with exhibitors and distributors from all over the world, especially Europe.

Rather than try to cover Cinema Expo from a desk in Los Angeles, I turned to some of the leading players working in the space today, all of whom were in attendance at the show in Amsterdam. Over the next week I’ll be posting their thoughts for everyone to read in comment on.

Today, we’ll start with Howard Kiedaisch of Arts Alliance Media:

Howard Kiedasch of Arts Alliance Media

For AAM, this year’s CinemaExpo marked a significant change in our business.

The tide started to change at Showest and was flowing in our direction at Cannes but it was Cinema Expo where we really felt the current, heavily pushing digital cinema. The added benefit of a robust cinema market (in no small part due to digital), helps drive the digital cinema conversion even faster.

It has become clear that every exhibitor of any size (50+ screens) will have found a solution to full digital rollout before the end of the year. Though in the past there were concerns about the technology, the business model or the financing, the latest (and really only remaining) issue on everyone’s lips at Cinema Expo was the availability of machines. With the dramatic increase in demand, manufacturers are unable to deliver all the supply the market wants.

Fortunately, we ordered over 1,000 machines three months ago and have ample product for our customers’ needs. The number of deals in the pipeline also took a huge leap forward at Cinema Expo causing us to order nearly 2,000 projectors for 2011 before the end of the show. After 5 years of hard labor, it’s tremendously exciting to see an industry hit an inflection point and to be part of the transition. Clearly there are some exciting times ahead.

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NATO Nabs Mitch Neuhauser For Trade Show

By J. Sperling Reich

August 25, 2009

Ever since March of 2008 when the National Association of Theatre Owners (NATO) announced that they would be holding their own trade show in 2011 just before NAB the question has been, who will the organization get to put the event together. Speculation was that Bob and Andrew Sunshine who have been producing NATO’s official trade show, ShoWest, since 2001. After all, the Sunshine’s, who originally started out as the Sunshine Group Worldwide before being sold to Nielsen, have tons of experience organizing annual exhibitor conferences such as ShowEast, Cinema Expo and CineAsia.

Such a guess would not have been far off given that earlier today NATO announced they had hired Mitch Neuhauser to be the Show Manager of their official trade show, the first of which will be held in March of 2011. Presently, Neuhauser works with the Sunshines as Vice President of Nielsen Film Group. He is also already involved with NATO in some capacity as the assistant executive director of NATO of New York.

If you’ve ever been to any of the four trade shows Nielsen holds for exhibitors and distributors each year than you definitely know who Neuhauser is. Read More »

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Sony’s new 4K can now do 3D

By Patrick von Sychowski

June 26, 2008

Sony appears to have overcome one of the biggest drawbacks of its SXRD projector – the inability to do stereoscopics without resorting to two stacked projectors. The new wonder was unveiled at Cinema Expo. From THR.com:

Sony has unveiled a 4K digital projector with easy adaptability to 3-D projection. Previously, two of the pricey projectors were necessary to rig an auditorium for 4K 3-D, preventing the wide use of the high-resolution systems for 3-D exhibition.

Once considered the next-generation technology for digital cinema, Sony’s 4K systems have been struggling to overcome cost and manufacturing woes, and more conventional 2K d-cinema systems have remained the prevalent hardware in the marketplace. So Sony executives — hoping soon to remedy the additional 3-D headache — are demonstrating prototypes of the new 4K projectors with the aim of bringing the hardware to market by Christmas.

“It’s from the customer that you get the best feedback,” said Tore Mortensen, a Sony business manager now working with theater operators in Norway to test 3-D 4K projectors in four multiplexes.

Elsewhere at the confab Wednesday, Arts Alliance Media announced a 3-D addition to its alternative-programming offerings for d-cinema.

Interesting to see Tore being quoted, but then it is in Norway where the 4K SXRD has had the largest European installed base to date thanks to the NORDIC Project. [Full disclosure, I have worked in the past to assist the NORDIC project, which looks on course to help make Norway the first country to switch all of its cinemas to digital.]

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