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Daily Cinema Roundup - Wed 22 April


- Belgian digital cinema projector manufacturer Barco did not have a stellar first quarter, according to this article by Reuters. Key bullet points were “*Q1 operating loss 6.0 mln euros, vs 4.9 mln loss forecast; * Says cautiously optimistic for 2009; * Shares rise 3.2 percent.” Further into the article we learn that “Barco said it saw good order intake for digital cinema projectors and expected the digital cinema business to continue to grow over the next quarters.”;

- Barco’s rival Christie has meanwhile partnered high-end home cinema company Sumiko / Wolf Cinema to incorporate the latter’s projector technology, know-how and network of service engineers, says the press release. “Sumiko will distribute Wolf Cinema high-end home theatre projectors–with Christie digital projection technology inside–through a select network of highly qualified audio/video specialists throughout North America and the world.” Just don’t call them ‘DCI-compliant’;

- File this under ‘alternative content we’d like to see more of’. UK’s More2screen will be bringing burlesque to the big screen this May, “Performed at London’s Koko Club in May 2009″ and “Starring: Immodesty Blaize [pictured above], Marc Almond, Julian Clary, Kitten DeVille, Catherine D’Lish, and many more live performances.” I have seen Immodesty live and it is great old fashioned naughtiness that I am sure will translate well to the silver screen;

- Imax is stemming losses and closing in on profitability, according to The Wall Street Journal.”Imax Corp. has a lot to brag about recently — the successful launch of its digital projector, a rapidly expanding theater network and a rising stock price. All that’s eluded the company is profitability, and that may not be far off. The pioneer of large-format movies always knew developing a digital system would deal a blow to its financial performance, but after its last attempt to find a buyer failed in 2006, it had little choice.” Subscription to WSJ.com required for the full article;

- AMC Entertainment has a new President, Programming in the form of Robert J. Lenihan, former SVP of Village Roadshow Gold Class Cinemas. He will also be opening AMC’s new Los Angeles office, according to the press release. “I look forward to leading the AMC team in its return to its roots as an industry leader in traditional movie marketing while taking advantage of the programming flexibility afforded to us with AMC’s impending rollout of digital cinema and 3D technology,” says Lenihan;

- “Consumers” [NB: not 'viewers'] are apparently not bothered about wearing glasses to watch 3D according to research published by the Entertainment Technology Center at NAB’s Digital Cinema Summit. “If we don’t show visible progress now (on 3D in the home), this momentum could die and move into a niche environment,” said Phil Lelyveld, a strategy adviser for the Entertainment Technology Center.” Eerh - by ‘niche’, does he mean cinemas?;

- The RAND Corporation, in a study backed by the Motion Picture Association (MPA), claims that there is a link between film piracy, organized crime and terrorism. “It presents detailed case studies from around the globe in one area of counterfeiting, film piracy, to illustrate the broader problem of criminal — and perhaps terrorist — groups finding a new and not-much-discussed way of funding their activities. Piracy is high in payoff and low in risk, often taking place under the radar of law enforcement.” The report costs $29.50. “Support RAND Research — Buy This Product!” the website shouts and offers it at a Web discount of $23.60. Alternatively you can wait for the Warner Bros. film adaptation staring George Clooney breaking up a nefarious Taliban-Somali-Chinese terrorist-pirate-drug smuggling nexus;

- According to Silicon Valley’s Mercury News, the Livermore Cinema is now the largest cinema complex in the US to be powered by solar energy. “Monday, local business and city leaders gathered at the cineplex on First Street for a presentation on its state-of-the-art solar-power system, which has been up and running since February. The 132-kilowatt system covers the bulk of the theater’s 20,000-square-foot roof, making it not only the largest known solar-power system to be installed at a movie theater, but one of the largest systems of solar “modules” anywhere in the country.” The system covers some 35 per cent of the cinema’s power needs. The film that inaugurated the installation was Disney’s “Earth“, though I would have voted for “Crank 2: High Voltage“;

Some Bright Ideas At ISDCF’s 3D Luminance Level Demo

jerry-pierce-isdcf-3d-demo

ISDCF Chairman Jerry Pierce

On Tuesday at the AMC Burbank 16 in Burbank, CA, the Inter-Society Digital Cinema Forum (ISDCF) held a luminance level demonstration of digital 3D content which had been mastered for different light levels.  The ISDCF is not a standards body and thus the demo was not a test, but simply a way for industry professionals to see what 3D content would look like at brighter levels than the 4 foot-lamberts (ftL) to 4.5 ftL that is common luminance for most 3D movies today.  One of the goals was to examine the emotional and technical impact of screening the content at different luminance levels.

Speaking of the content, material from the following films was shown:

  • “Journey To The Center of the Earth 3D”
  • “Miley Ray Cyrus/Hannah Montana: Best of Both Worlds”
  • “The Polar Express”
  • “Tokyo Mater”
  • “U2:3D”

A brand new Christie XD projector was brought in and connected to Doremi DSVJ2 server.  Since it already existed at the theatre, the RealD XLS system was employed as the 3D technology.  As well, RealD’s dynamic EQ was used to “ghostbust” the content as it was piped between the server and the projector.  The Christie projector was set to triple flash (show each frame three times per  eye).

Unfortunately, the ISDCF did not receive raw footage so that they could be timed from scratch.  Instead they received material that had already been mastered for 4.5 ftL.  Any adjustments made to master the content for higher luminance levels were made on top of this.  As well, all of the clips were either set at night or were indoors.  There was no daylight footage.  All of the clips were originally shot on digital rather than film.

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Sony’s 4K finds home in Singapore’s Cathay

Slowly-slowly Sony is starting to make inroads into multiplexes with its 4K digital cinema projector. It hasn’t been helped by the recent Beowulf 3D near-hysteria, which was strictly 2K (and Imax), but we should see some more deployments before the end of the year. In time for CineAsia comes the news of the deployment with Singapore’s Cathay Cineplexes, whose involvement with digital cinema dates back to the pioneering day of Christie 1.3K DLP Cinema projectors in May 2004.

From the press release:

Sony is equipping two Cathay Cineplexes in Singapore, including their flagship The Cathay Cineplex, with the ultra-high-resolution SRX-R220 Digital Cinema Projectors. Combined with Sony’s LMT-100 Media Block servers and LSM-100 Screen Management System, the projector systems are specifically designed for digital cinema applications. The project is expected to be completed early next year. Upon the completion of the installation, movie-goers are able to enjoy the ultimate viewing experience jointly presented by Sony and Cathay Cineplexes.

“We are very impressed with the CineAlta 4K technology, as well as the professional services rendered by Sony. The deployment of the enhanced digital technology in our cinemas demonstrates our continued commitment to provide quality entertainment to our valued patrons,” said Suhaimi Radfdi, President of Cathay Organization Holdings Ltd. “We are now planning to introduce this advanced technology to our cinemas in Malaysia and Dubai, so that more movie-goers can immerse themselves in the superior cinematic experience.”

So Sony can stick at least two more pins into its world map soon. Rumour also has it that there will be some Central European 4K announcement as well soon, but not until after CineAsia. Let’s if any 4K movies will be distributed to these cinemas from Technicolor’s newly-announced Singaporean digital cinema hub.

French Servers For French D-Cinema


Doremi cinema logo Much to no-one’s surprise, French cinema chain CGR will use Doremi servers for their digital cinema deployment with Arts Alliance Media (AAM). This has less to do with both companies being French (though it doesn’t exactly hurt) than with AAM’s new found love for Doremi after the costly tech divorce from QuVis. More details on the technology providers and plans from the press release:

CGR Cinémas chose Doremi’s DCP-2000 server out of the brands evaluated and selected by AAM. Christie Digital has been chosen to provide digital cinema projectors and French cinema integration and services company Cine Digital Service will provide local installation and support services.

Two hundred screens are scheduled to be completed during the first year of the rollout that is set to begin in the first quarter of 2008. Eight screens will be equipped in December this year, in time for 3D digital cinema screenings during the Christmas holidays. In addition to the players, Doremi Cinema will also provide the Theater Management System (TMS) and the gateway integration with CGR Cinémas POS/Ticketing system developped [sic] by Monnaie Services. The Smartjog secured media delivery network will also be interfaced with the DCP2000 & TMS.

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AccessIT Signals Phase 2 of Digital Deployment


AccessIT logo AccessIT, the company that kick started the roll-out of digital cinema in the United States, has given details of its ‘Phase Two’ deployment plans. With the goal of the first 4,000 digital screens now in sight, the speculation had been whether they could extend the first phase to the ofte-stated aspiration of next converting a further 10,000 screens. While there are no hard specifics in the press release, there is plenty enough to suggest that it wll happen:

Further solidifying its global leadership in Digital Cinema, Access Integrated Technologies, Inc. (”AccessIT”) today announced its intent to provide up to an additional 10,000 networked Digital Cinema systems to exhibitors across the United States and Canada. The Company has reached substantial agreement with several of the major movie distributors who fully supported its initial “Phase One” deployment of close to 3,750 screens, completed last month. Agreements are structured so they may be amended to international deployment as well. AccessIT also is in active negotiations with several exhibition chains that were ready to commit to “Phase One” but were unable to participate due to timing. This “Phase Two” deployment is anticipated to begin in the first quarter of 2008 and to continue for three years. While AccessIT has not yet executed final agreements, announcements regarding studio and exhibitor signings are expected shortly.

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ShowEast deals round up - Day 1


ShowEast logo

As always, a raft of digital and cinema related deals were announced on the first day of ShowEast. Below are the key ones.

AccessIT partners Sensio for live 3D streaming

Sensio Digital cinema integrator AccessIT has announced a partnership with stereoscopic technology solutions provider Sensio to broadcast live 3D events, together with AccessIT’s existing satellite partner IDC.

Access Integrated Technologies, Inc. (”AccessIT”) (NasdaqGM:AIXD - News) announced today, CineLiveSM, a new proprietary product that will bring both 2-D and 3-D live content to movie theatres equipped with digital cinema. CineLive, the next step in leveraging the digital era to further enhance exhibition offerings, is a new set of hardware, developed exclusively for AccessIT by International Datacasting Corporation (Toronto:IDC.TO - News) and Sensio® Technologies Inc. (Sensio) (CDNX:SIO.V - News) which allows live 3-D and 2-D content to be converted from satellite feeds into theatrical entertainment.

What the press release takes a round about and convoluted way of saying is that Sensio has a technology for squeezing two high definition video streams (left eye, right eye) into one HD channel, so tat 3D events can be transmitted in real time over existing HD(TV) network, such as IDC’s. This should be a boost for AccessIT’s live events division, though as of yet they have not announced what events they have lined up, with rumours saying that Cirque de Solei might be one. Read More »