Perhaps the biggest news announced at CineAsia was Arts Alliance Media partnership with Wanda Cinemas. It would be good, however, to have a bit more specifics on what exactly the deal entails for both parties.
The partnership will see AAM serving as a primary technology partner to Wanda with the aim of creating efficiencies, increasing revenues and improving customer experience across all of Wanda’s cinema operations. The partnership covers both existing business and future developments.
John Aalbers, Chief Executive Officer of Arts Alliance Media commented “I am delighted to announce this wide-ranging, strategic partnership with Wanda Cinema Line. The initial deal represents one of the most significant in cinema software history. What is even more exciting is that Wanda is a global player with big ambitions and we, at Arts Alliance Media, are going to be right there with them making it happen. Being able to work with such a visionary and strategic partner is very exciting, as it will help keep both companies at the forefront of innovation in the rapidly changing cinema industry for years to come.” LINK
UK telecoms operator EE is ending its cinema sponsorship deal after more than a decade, though a new sponsor partner is likely to replace it.
Mobile company EE is to end long-running 2 for 1 cinema deal Orange Wednesdays in February 2015 after the company and cinemas could not agree a commerical deal.
An EE spokesperson said take up of the once “massively successful” offer had declined in recent years due to changing viewing habits:
“Orange Wednesday launched over a decade ago and at its peak was a massive success,” read the statement. “After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on. LINK