What is the largest cinema screen in the world? According to Guinness World Records it is now in the tallest building in South Korea. So that’s officially official.
The screen of the multiplex cinema which will open at the Lotte Cinema World Tower, boasts its unparalleled size in the industry: With 622 seats — the largest available number of seats for a screen, the Super Plex G is an ultra large theater which looks like a two-storey opera theater in appearance. In its 34 meters wide and 13.8 meter long screen, 34 adults can lie on it together.
On July 3, a special ceremony was held to commemorate the recognition of the largest screen “Super Plex G” at Lotte Cinema World Tower by the Guinness World Records that confirmed the huge screen has been qualified as the world’s officially biggest screen. LINK
USA: THR asks what is behind the underperforming summer box office in North America, which is down nearly 20% up to the 4th of July holiday. Underperforming titles seem the culprit and no blame apportioned to World Cup (unlike Europe and Latin America).
What’s behind the summer drought? Hollywood studio executives and box office observers blame a lack of mega-grossing tentpoles, a dearth of doubles and triples and no huge animated family film. In other words, a number of films have underwhelmed (or bombed), including Fourth of July R-rated comedy Tammy, which posted a five-day debut of $32.9 million, Melissa McCarthy’s lowest recent opening (as a way of comparison, fellow R-rated comedy Neighbors launched to nearly $50 million in May).
Revenue for Fourth of July weekend hit only $130 million, down 44 percent from last year’s $229.8 million haul. Granted, the holiday fell on a Friday this year, a disadvantage, but revenue managed to reach $160.2 million in 2008, the last time the Fourth was a Friday. One reason for the dramatic downturn is that no big tentpole rolled out, probably because no one wanted to open in the wake of Transformers: Age of Extinction, which debuted June 27. LINK