Can a movie theater make movies better? That was the question residents of the San Fernando Valley found waiting for them at the end of their driveway last Thursday. At least those residents who subscribe to home delivery of the Los Angeles Times. The question was posed on an insert folded into Thursday’s paper advertising Pacific Theatres latest theatre opening; Arclight Sherman Oaks.
The Arclight Sherman Oaks is modeled after 14-screen, 140,000 square foot Arclight Hollywood which Pacific opened in March of 2002 next to the historic Cinerama Dome on Sunset Boulevard. At the time there was a great deal of hoopla over the new complex for a number of reasons, not the least of which was its USD $14 ticket price for prime shows and the USD $6 parking fee. Pacific eventually caved and picked up USD $4 of the parking fee which led some to speculate that the Arclight may be doomed due to its high operating costs.
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