After taking over Cinema India Expo last year, Diversified Business Communications will be putting their own mark on the annual event in 2011 when it takes place June 24th and 25th in Mumbai.
A convention along the lines of Show East or Cinema Expo, Cinema India was first held in 2000 as a trade show for theatre owners and motion picture distributors. Held in conjunction with the music industry’s PALM Expo, Cinema India grew into India’s largest conference for exhibitors despite a program faulted for being “hit-or-miss”. That reputation changed for the better last year when Createasphere, a Diversified company, picked up the show.
This year Createasphere is continuing to modify the convention keeping all the changes from 2010′s show which received such positive feedback. Fist off, Cinema India 2011 won’t be held alongside PALM. Instead, the event has been moved back to late June and will take place at the upscale Renaissance Convent Centre. Secondly, the two day program is being crammed with keynotes and educational programs that go beyond exhibition and distribution, to include visual effects and cinematography. Organizers are currently lining-up world renown cinematographers and filmmakers for the event.
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