These days trying to gain awareness for a product through the marketing clutter can be an uphill battle in the best of times. The amount of advertising most people are subjected to on a daily basis has skyrocketed over the last decade to hundreds, if not thousands, of messages per day. Whatever the number, getting the message out about a new product is no easy task and that is certainly true when it comes to movies.
With at least three new films opening each week in North America, moviegoers are inundated with trailers, posters, news stories, commercials, billboards, merchandise, promotions, etc. for new releases. Up until the last five years there almost seemed to be a set formula for how to market an upcoming release. Now with media such as the Internet and video games competing for consumers attention, it’s even more difficult to market products, especially movies. As many companies in various industries are discovering, the hugely expensive marketing campaigns movie studios are known for throwing at their films may not be as effective as a grass roots word of mouth campaign implemented that employs the networking characteristics of the web.
Just ask the filmmakers behind “Bart Got A Room”. What. . . . you haven’t heard of the indie film “Bart Got A Room?” Yeah, neither had I until mid-February. Read More
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