Fox’s The Maze Runner will be the first film released in Barco’s Escape triptych-screen format. The film will be released exclusively in five Cinemark locations, two in California and one each in Florida, Texas and Illinois before it is released later in Europe at Brussels Kinepolis Escape Theatre and possibly elsewhere. (BTW Great pairing: Maze + Escape – see what they did there?)
In the case of The Maze Runner, the film was shot in a traditional way, before the decision to use Escape was made. The center screen will display the live-action film, and imagery on the side screens will be extensions of the scenes — i.e., a larger maze — created using visual effects.
“Based on the speed we needed to get this to market and the creative challenges, we tried a new way of rendering and creating the material,” Ted Schilowitz, who is Barco’s “CinemaVangelist” and also works as a futurist at Fox, tells The Hollywood Reporter. This pipeline was built around a Crytek gaming engine for rendering, and computing hardware from Devil & Demon (Schilowitz is president of D&D). The artists worked inside the D&D mobile production unit dubbed Devil’s Playground. (Schilowitz says this sort of setup might also be useful to the struggling VFX industry because “we need to better the tool set so people can be more profitable with their work.”) LINK
The art of big painted billboards in cinemas rather than posters is perhaps most associated with countries like India, but it is still practised in Germany in places such as München, the Yorck cinema in Berlin and this one in Bremen.
Every second weeks she provides a new poster to the Shauburg cinema. 400 to 500 Euro is what the cinema in the trendy Steintor-quarter pays each time for this unique film advertising. “The distributor covers part of the costs. But the main part is paid by us,” says managing director Robert Erdmann. Wulfers cannot live from her dream job alone . Hence she also earns money as a freelance graphic designer and teaching painting classes at the community college.
For her Munich colleagues René Birkner it is the other way around. For 27 years he has been reproducing film posters for three movie theaters in the Bavarian capital. Approximately 40 square meters in size alone is the huge billboard of the movie theater at Sendlinger Tor. To fill it, the 58-year-old must work night shifts regularly. “I feed my family this way.” The rest of the time he paints abstract images. “This is my passion.” LINK