Terminator is not the only robot you are likely to encounter in multiplexes in the future, with Belgian cinema advertiser Brightish being the first in the world to launch a cinema robot. Apparently it is much friendlier than the Terminator robot too.
Belgian cinema’s advertising sales house, Brightfish, has unveiled at the Creativity World Forum the very first interactive cinema robot in the world. The robot has been baptized Steve – a nod to the actor Steve McQueen – and will promote cinema to the general public in an original way. Already via social media, he has shared his impressions of the cinema world with videos, tweets and photos, and it’s about to get even more exciting as you’ll be able to meet him in person in the cinema, his natural habitat.
Sylvia Van Cauteren, Marketing Director Brightfish says: “Steve made his first appearance at the Creativity World Forum. As a passionate cinema enthusiast he’ll mingle with visitors and business people and collect ideas about how he can make a cinema outing even more fun. Through his Twitter account, @CineSteve, he’ll keep everyone up to date and well informed. We plan to use Steve to further enhance the cinema experience for both adults and children. We’ll do this in an interactive way with this curious cinema robot that we consider as our colleague.”? LINK
France – Could the screening of 3D films for children be curtailed, restricted or even banned in France? It is a country that does not hesitate to regulate when it comes to cinema.
A French health watchdog recommended Thursday that children under six be denied access to 3D films, computers and video games, and that those up to 13 have “moderate” access.
The advice is based on a “pioneering” analysis of scientific research into the possible impacts of 3D imaging on the developing eye, the agency ANSES [French Agency for Food, Environmental and Occupational Health & Safety] said.
It pointed to an explosion of 3D technology in gadgets, now also in mobile phones. LINK