The third annual CineEurope in Barcelona conclude yesterday on a strong and confidant note, with a clear voice and profile as the must-attend trade show for the Euro-Asia/EMEA cinema exhibition industry.
UNIC’s member territories represent almost 30 per cent of global box office. In some of the praise for China and rising Asian markets by the Hollywood studios (even at this show!) it is easy to overlook that this sometimes messy and fragmented part of the world still account for nearly a third of what a film earns across all cinemas. Unic is not about to let you forget.
The organisation has reasons to be proud of its stewardship of CineEurope (and the Sunshines/Prometheus for its management). Speaking at a press conference Unic’s President and CEOs Phil Clapp and Jan Runge, together with Jaime Tarrazon (Head of Spain’s Cinema Federation) outlined the growth and new milestones for the trade show event on the last day of the show.
Commenting on the convention, Phil Clapp said:
“We are delighted with the success of this year’s CineEurope. As our involvement in the event has grown in recent years, so we have managed to further increase the attractiveness of CineEurope. Alongside the vital continued commitment of our studio partners and key sponsors, we have also this year added several great European film companies to the screening schedule and increased the amount of conference sessions available to visitors. CineEurope now increasingly reflects the diversity of European cinema and we look forward to continue to develop the show together with our partners PGM in the coming years.”
There were several notable achievements. The show was expanded from 3.5 to full 4 days (though the last afternoon was quiet and dinner rushed for the sake of a World Cup match – so more like 3.75 days) and attendance was up by 5%. This might not seem like a record, but at a time of consolidation for both exhibitors and technology companies, this small growth should not be under-estimated.