The second-ever Event Cinema Association annual conference attracted over 200 delegates, almost double last year’s figures, neatly illustarting the gorwth of the burgeoning sector. Located this year in the charming Genesis Cinema in London’s East End, the day was opened by ECA President Melissa Cogavin (nee Keeping) giving an introduction and a brief overview on the topic of event cinema (nee ‘alternative content’) – but first a promo from the sponsors Philips LightVibes, which has installed its system in the cinema for extra effect as the walls flash and pulse in time with the action on the screen (see above).
“We feel strongly there should be something for everyone”, Melissa says, “which is why there are no less then six breakout sessions” throughout the day [Note to self: remember to clone myself ahead of the next conference ]. Melissa states that the purpose of today is “to provide a sense of where are as an industry in 2014 and how ECA can help you find your place in it.” Also some good news in that ECA has just this week received funding from Creative Skillset, a UK arts funding body.
Melissa gives a brief overview of what ECA does for its 72 members in 19 countries. She then provides a snapshot of some of the biggest blockbuster hits of event cinema in recent times, including Doctor Who, Billy Elliot and the 1D (One Direction), the latter of which proves that there is significant potential for music acts in cinemas.
Melissa talks about the activities at trade shows and the launch of the Technical Handbook. She then hand over to Niels Swinkles MD for UPI, whois this year’s keynote speaker.