Germany – Cinema majors Cinemaxx and CineStar have formed a joint venture to promote cinema for business use. Not sure how far beyond regular cinema advertising this goes, but there is talk of “360 degree cinema communication.”
The company CinemaxX and CineStar planning a joint company for the holistic cinema marketing. This was confirmed by a CinemaxX spokeswoman to Hamburg Media Magazine ‘New Business’ (www-new-business.de). The two German cinema providers want so combine their reach, “to business customers providing an easier entry into the world of 360 degree cinema communication”.
The company would be open for the market to other cinema enterprises in Germany, says CinemaxX. Offices in Berlin, Dusseldorf and Frankfurt are planned to headquarters in Hamburg. Currently, a fusion legal review of the project by the Federal Cartel is taking place. LINK
USA (CA) – A long interview between Forbes’ Mark Hughes and former head of 2D-to-3D conversion company Legend3D Dr Barry Sandrews. The fact that both are bullish about the prospects of 3D is no surprise, given the title ‘Why 3D Will Dominate Cinema In The Future,’ but the article makes several good points.
It’s particularly notable that The Amazing Spider-Man 2 was able to pull down $709 million worldwide due to a large amount of help from 3D that was best of any superhero film that’s been made, allowing it to rank as one of the year’s top-grossing films despite mixed reviews and the press focusing on a lot of negativity in reporting on the film (my own reaction to the film was decidedly more positive, as my review makes clear).
The next several years will see an expansion of 3D’s power at the global box office, with a series of brand new Star Wars films, Avatar sequels, and a huge growing slate of franchises and sequels in the popular superhero genre now that DC and Marvel characters will parade across the big screen at a rate double that of previous years (a total of more than 25 different superhero franchises will actively exist by 2020, as incredible as that seems). More than 70 3D films hit theaters in 2015 and 2016. And despite a modest leveling off of domestic audience attendance at 3D cinema since its modern reintroduction, it has held steady at home while foreign audiences continue having enormous appetites for the format. China in particular seems to love 3D. LINK