In an effort to provide updates on the CineAsia 2014 conference and trade show presently taking place in Hong Kong SAR, this post was written live, and in the present tense, during one of the conference’s presentations. Comments attributed to speaker(s) are paraphrased unless denoted specifically by quotation marks.
This ICTA organised session s part of their out-reach and education effort for the industry. Micheal Archer, [above, no longer Doremi but] Dolby does the welcome and introduction.
Dan Jamele, VP and CTO, MediaMation
“We started out in special attraction and now we are entering cinema. Cinema traditionally catered to two senses – sight and hearing. We offer two additional, touch and smell (as of yet we don’t do smell).” That’s how Dan starts his presentation. Each speaker is restricted to just five minutes, so each session is no more than 15 minutes. Short and snappy.
Dan runs through the company essentials. Pivately owned company. Worked with Disney, Legoland and other theme park partners. 9,488 seats, 122 sites, 30 countries installed based. Cinemex, Cine Colombia, City Cinema in Oman. Apprived and worked with all the Hollywood studios.
4D client base breakdown:
3D upcharge 69%
2D upcharge 17%
“So 14% is customers you wouldn’t get at all,” Dan says, reffering to the last two categories put together.
Grown from 14 films in 2013 to 38 this year. “2015 is going to be a good year for films that go well with 4D.”