Category Archives: Miscellaneous

YouTube Announces Support Of 4K Video


YouTube LogoOn July 9th the ongoing debate between 2K and 4K digital cinema picture resolution took an interesting turn when an unexpected player entered the fray. At VidCon 2010, a conference for online video professionals, came to a close, YouTube announced that they would begin supporting and streaming videos shot in 4K. (And you thought the popular website was only good for short clips of cats riding vacuum cleaners).

Okay granted, this news doesn’t really advance the discussion of digital cinema so much as it raises the awareness of projected image resolution to many industry outsiders who had never given it much thought before. YouTube’s blog post announcing the support of 4K is a perfect example of how the topic is being discussed by the public at large:

To give some perspective on the size of 4K, the ideal screen size for a 4K video is 25 feet; IMAX movies are projected through two 2k resolution projectors.

It was only in December of 2009 that YouTube announced they would allow for 1080p video content to be uploaded and streamed. Less then a year later they are increasing the resolution of the videos they’ll accept by four times to 4096 x 2304 pixels. As a comparison, Sony’s SRX-R320 digital cinema projector has a native resolution of 4096 x 2160 pixels.

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Shoe Retailer Jumps On 3D Bandwagon With Spoof


John Fluevog 3D Sale.pngIf you were wondering what kind of impact the recent rash of 3D film releases has had on the general public, you need look no further than Fluevog Shoes. The Canadian shoe designer John Fluevog, whose footwear is often deemed trend setting, sent out a promotional email on Friday in which the subject line read - John Fluevog Thinks You’re Awesome In 3D.

Though messages like this that land in my inbox are automatically labeled “Bacon” and are often summarily deleted after a cursory inspection, I actually clicked on this one. I admit after reading the subject I was curious as to how a Canadian shoe designer whose shoes are sold in tiny, upscale boutiques could have anything to do with 3D.

The email contained the graphic above announcing an anniversary sale and was accompanies by the following text:

People said it couldn’t be done… launching a shoe company built on unique design and genuine appreciation, nurturing and developing it for 40 years, and then offering it in 3D! Well, consider that bridge crossed, that stone overturned and that box ticked. Welcome to the 40th Annual John Fluevog Thinks You’re Awesome Sale in 3D!*

The asterisk at the end of the last sentence is defined at the bottom of the email with the disclaimer “3D available only in store”. Keep in mind, this is coming from the same designer who emblazons angels on the soles of his shoes and whose company’s tag line is “Unique Soles For Unique Souls”.

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Fandango To Donate “Karate Kid” Ticket Revenue To Starlight


Starlight Logo.jpgNorth America’s largest movie ticket website is feeling quite charitable lately. In fact, over the next two weeks (June 7th through June 20th) Fandango will be donating $1 to the Starlight Children’s Foundation for every ticket they sell to “The Karate Kid” which is being released today by Sony Pictures in the U.S. and Canada.

The partnership seems rather complimentary given that Starlight’s whole mission of aiding critically ill children and their families revolves around entertainment. The 25-year-old charity uses entertainment as a distraction from the pain, depression, fear and isolation a child may experience during an illness. The organization presently has more than three million family members in their network.

A single dollar may not seem like much, but according to the press release published to announce the program Starlight manages to stretch a dollar quite far:

  • $1 enables a child with cancer to play Starlight’s Fun Center video games for almost an entire day while going through chemo therapy
  • $1 enables a teen who is too sick to leave home to spend a day finding supportive friends on Starlight’s Starbirght World
  • $1 helps a family get away from hospital treatments to have fun for a day at a Starlight Great Escapes event

Over the last five days “The Karate Kid” has accounted for 52% of Fandango’s ticket sales and the film continues to outpace the sales of this weekend’s other new releases.

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Technicolor Jumps Into Content Creation

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Berkeley Breathed making his mark at Technicolor. (LA Times)

If I mention the name Technicolor what is the first thing that comes to mind? Chances are you’ll think of the company primarily known as a film processing lab and the world’s largest DVD replicator. Original content creation is probably not a concept most would associate with the company.

That may be changing soon, as Richard Verrier reported in yesterday’s Los Angeles Times. Technicolor has purchased the rights to “Pete & Pickles”, a children’s book by Pulitzer Prize winning cartoonist Berkeley Breathed with the intent of adapting it into an animated television series. The book focuses on the Mutt and Jeff friendship between a playful circus elephant and a prim-and-proper pig. Breathed is probably best known for his comic strips “Bloom County” and “Opus”.

Continuing the trend of sending animation and effects work overseas to India, most of the show’s production will be done in Bangalore, where Technicolor built a computer animation studio with partner Dreamworks Animation in 2007. Technicolor has since taken full control over the facility and renamed it Technicolor India. About two dozen artists will work in the United States on key frame drawings before the work is sent to India, where skilled labor is less expensive. The studio plans to have a staff of 1,200 by the end of the year working on projects for a range of clients, including Electronic Arts and Nickelodeon.

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Kodak Reaffirms Its Commitment To Film


kodak-logo-color2Kodak restated an unwavering commitment to film this morning, with an announcement that it has added two new films to its Vision3 family.

The stock additions include a medium-speed, tungsten-balanced color negative camera film, and a color intermediate designed for digital post workflows.

“These new Vision3 films are the tangible results of our ongoing commitment to filmmakers,” said Kim Snyder, president of the Entertainment Imaging Division, and vice president of Eastman Kodak Company, in a released statement. “By capturing the highest possible amount of image information, far more than any digital format, the Kodak Vision3 family of films gives the filmmaking community incomparable flexibility throughout the motion picture chain. That translates directly to time and cost efficiencies on set and in post, and greater creative control no matter what workflow is followed.”

From the press release:

Vision3 5213/7213 is a 200-speed, tungsten-balanced film. It features extended latitude, enabling cinematographers to record more details in highlights, and delivers finer grain for natural-looking images in the darkest areas. The emulsion is optimally designed for both controlled interiors and challenging high-contrast exteriors, and is available in all formats (65 mm, 35 mm, Super 16 and Super 8).

KODAK VISION3 Color Digital Intermediate Film 5254/2254 is designed for use with contemporary film recorders – both laser recorders and numerous CRT recorders that are still widely used in the marketplace. The imaging characteristics of this new intermediate film enhance the speed and efficiency of DI postproduction while rendering noticeably sharper images that more faithfully represent the intentions of filmmakers.

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If Saul Bass Had Done The “Tron” Title Sequence

Here is an interesting video titled Tron vs. Saul Bass from Hexagonall on Vimeo.  Let us know what you think in the comments section.

Celluloid Junkie Set To Resume Posting


For those of you who have been following our posts here on Celluloid Junkie you no doubt have noticed that we have been quite silent of late.  All it takes is a quick look at our archives to see that we didn’t post anything in the entire month of July.  Even casual readers of the blog will notice the huge gap in posts over the past couple of weeks.

Well, we now wanted to fill you in on the reason for our brief absence.

As many of you know, Celluloid Junkie is an extra-curricular activity for everyone who contributes.  When we aren’t posting updates on the latest industry news we are all working diligently at our day jobs within the industry.  At times, one or the other of us will be too busy to post anything on CJ and other contributors work to pick up the slack.  The month of July proved especially difficult with all of our contributors finding themselves inundated with work that actually pays them.

We have also spent time formalizing our editorial policy.  We strive to be a positive and informative voice for those working in the exhibition and distribution space by extending the conversation to an online environment.  The goal of CJ has never been to “break news” like our TI 4K story, though we don’t mind it when members of the industry allow us to do so and are quite proud of such posts.  Our intent has always been to keep those who need such information up to date with the latest industry developments and to provide critical analysis at a time of fast moving development. Read More »

London Eye Sees 4D Cinema


45Merlin Entertainment’s London Eye is adding 4D cinema, with a new screening venue and debut short movie.

Designed to excite London Eye-riders, a short movie was written and directed by Julian Napier and stereo 3D produced by Phil Streather, CEO of 3D company Principal Large Format. The film was produced by Centre Screen Productions in association with Principal Large Format and Pablo Post.

“Having a purpose-built theatre for a 3D or 4D film is perfect because getting a film like this right relies a lot on the theatre geometry,” Streather said in a released statement. “The distance of the audience from the screen and the size of the screen itself have an enormous impact on the experience. Knowing the exact dimensions of both the screen and the theatre before we started production meant that we could craft a film that would perfectly fit the space.”

The focus of the four-minute film is a little girl on a day trip to London, whose view of the capital’s many tourist sites is obscured by people and buildings, until she arrives at the London Eye. Read More »

Box Office Review-Sunday 17 May


Sony/Columbia’s adaptation of Dan Brown novel “Angels and Demons” brought in $152.3 million worldwide in its opening weekend, including a No. 1 opening at the US box office with $48 million from 3,527 theaters.

images“Angels and Demons” was released as a 4K DCP, per a 2008 Sony plan to release the majority of its filmed productions in the 4K format. “Salt” and “The Green Hornet” are among the expected upcoming 4K titles.

Interesting timing, since word is spreading that Regal chose Sony 4K digital cinema projectors for its circuit (see Celluloid Junkie post below). 2K DCPs are the most commonly used. With AMC and now Regal planning to go with 4K projection, will a shift to more 4K DCPs be on the horizon?

Meanwhile, Regal’s rollout schedule—when revealed–may serve as an indicator of when the 3D screen availability might begin to loosen up.

Dreamworks Animation’s 3D “Monsters vs. Aliens” continued to perform in its eighth week. The title finished seventh for the weekend, earning $3 million in 1,951 theaters and bringing its domestic total to $190.5 million. It has reached $333.5 million worldwide.

“Monsters” had two weeks to go before Disney/Pixar’s “Up” grabs the 3D ready screens for its May 29 opening. “Up” is Pixar’s 10th CG feature and first in digital 3D.

Meanwhile, Paramount’s “Star Trek” has climbed to $147.6 million in North America and $196.9 worldwide, and “X-Men Origins: Wolverine” has reached $151.1 million in the domestic market and $274.1 worldwide. Onion News Network offered its take on the “Star Trek” release, see below:

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Release News: A remake of the 1984 musical “Footloose”—sans casting news—has been given a release date: June 18, 2010. We’re going to assume that there won’t be an announcement that it will be filmed in 3D, as the “Footloose” redo will share its release date with Disney/Pixar’s “Toy Story 3.”

Daily Cinema Roundup - Friday 1 May


- UK exhibitor Vue has bold expansion plans for London, announced as part of the tie up with retail property group Westfield and build a total of eight sites by 2011, with two ‘crown jewel’ sites in London. From THR.com, “Vue Entertainment CEO Tim Richards said the site at London’s Westfield shopping center aims to be “the jewel in the crown” for the chain. It will be an all-digital venue with “no film projectors in sight” and Richards claims it will be the biggest purpose-built cinema in Europe, with 3,000 seats in a complex of more than 100,000 square feet.” Tim hopes to throw open the doors to this all-digital 3D entertainment palace in time of James Cameron’s “Avatar”;

- Fellow UK exhibitor Cineworld has just announced another terrific quarter. From Reuters, “Cineworld said in a statement that box office takings were up 19.1 percent in the 17 weeks to April 23, driven by British multi-Oscar winner Slumdog Millionaire, but other income led by advertising was down 24.6 percent in the same period.” From the Press Assosiciation we learn that 3D is also padding the coffers nicely. “So far the group has been “very encouraged” by its initial investment in 3D after it claimed 50% and 46% box office share for children’s films Monsters versus Aliens and Bolt.” Cineworld is also opening more screens, next up 10 screens in Aberdeen and five in Witney. From Brand Republic we learn that “The rise in cinema takings comes as consumers continue to desert UK pubs and clubs.“;

- No sooner has the Dolby announced the Arqiva satellite tie-up then its green digital cinema credentials get trumpeted for the distribution of eco-mentary “Big River Man“. From Home Cinema Choice, “The film will be mastered in the US and then transmitted from there to the company’s UK centre. From there the DCP (Digital Cinema Package) will be transmitted to digital cinemas around the UK - cutting out the need for air freight and couriers, which in the past have been used to transport 35mm film and hard drives containing digital prints, and significantly reducing Big River Man’s carbon footprint.” Friends of the Earth might be happy but as the subject of the film is a ‘horseburger-loving Slovenian‘ don’t expect this to get the support of PETA.

- Anti-social behaviour is the bane of cinema operators in most countries, but in the UK the problem is Greys Gone Wild. From The Telegraph, “Pensioners at the Odeon, in Leicester, have been reprimanded for threatening, pushing, poking, bullying, harassing and intimidating staff, saving seats for friends and queue jumping. Concerns were also raised about customers abusing the complimentary tea and biscuits arrangement.” The Senior Screen programme will be terminated, a three-page letter (see above) warned, if this type of bad behaviour is not curtailed;

- National Amusements sale of some of its cinemas appears not to be going as well as hoped, we learn from THR.com. “U.S. screens included in a $1 billion-plus batch of National Amusements theaters drew fewer than a half-dozen bids by Thursday, but more were expected by Friday’s deadline after lucrative properties initially withheld were tagged for sale. A separate auction of National’s roughly 275 U.K. screens completed its first round of nonbinding offers last week amid a flurry of last-minute bidding.” Apparently other major cinema chains are not knocking on the doors, meaning that financial institutions are likely to have put in ‘lowball’ offers only at this stage;

- UK’s Empire Cinemas has awarded the contract for its telephone booking system. From the press release, “Telephonetics VIP, the speech automated specialist, today announces the signing of a multi-year contract with Empire Cinemas Ltd for the supply of its MovieLINE® automatic speech recognition (ASR) ticket booking and information technology solution to all of its 17 UK cinema sites. After a 3 year long relationship with Eckoh, Empire Cinemas has decided to switch their supplier to major competitor Telephonetics VIP. ” I’m sorry, I didn’t understand - could you repeat that? Click, brrr:

- Barco is trumpeting its successes in Latin America in a press release out just in time for, errh, ShowCanada. “Digital Cinema pioneer Barco announced today that the deployment of its digital cinema projectors is growing substantially into the Latin American marketplace. Spearheaded by Barco’s relationship with Texas-based Cinemark International, Barco DP-2000 projectors have been deployed into more than 25 Cinemark multiplexes throughout Mexico, Central and South America, including major cities in Argentina, Chile, Peru, Guatemala, Panama, Colombia, Ecuador and Brazil.” This triumph is somewhat undercut by the toll that the H1N1 (don’t-call-it-swineflu) is taking on the Mexican exhibition industry at the moment. It is no small irony that this summer’s box office might be undone by  small virus instead of a great big recession. Do your duty and visit your local multiplex this weekend - bing your hand sanitizer gel if you are worried;

- Ending on a positive note (as we like to here on CJ), Australia’s The Age has an article where the headline really says it all ‘Cinema boom shows even economic clouds have silver lining‘. “”Cinema does represent demonstrable value, particularly in tougher economic times, and compared to the cost of holidays, concert tickets and restaurants,” Liebmann said. Spending on filmed entertainment is set to rise by 5.3 per cent a year until 2012, to $3.4 billion, according to PricewaterhouseCoopers.” And who are we to argue with PWC?