A little bird told us that the Hollywood studios are starting to take note of the impact instant 140-character-or-less reviews can have on the box office prospects of a newly released films. Well, actually, it’s a Washington Post articles that examines what impact if any Twitter had on the mixed fortunes of film like Brüno and G.I. Joe. From the article:
“I think Twitter can’t be stopped,” says Stephen Bruno, the Weinstein Co.’s senior director of marketing. “Now you have to see it as an addition to the campaign of any movie. People want real-time news, and suddenly a studio can give it to them in a first-person way.”
Eamonn Bowles, president of Magnolia Pictures, says studios are worrying about a time when “people will be Twittering during the opening credits — and leaving when they don’t like them.” But he also warns, “The next step [for the Twitter Effect] is for studio marketing to manipulate it.”
While Twitter is no doubt having some impact, Boxofficemojo.com’s president injects a note of realism into the debate at the end of the article:
“Revolutionize moviegoing? No,” he said. “But all the tiny little bits together [Twitter, MySpace, Facebook and others] can add up to something meaningful.”
A sample of Tweets of Quantin Tarantino’s Inglourious Basterds from today:
Akilah_Zomg Inglourious Basterds was fantastic! Love love love love, go see it!
Thenatt Inglourious Basterds FANTASTIC!!! Go watch it!!! I clapped!! I never clap LMFAO….
RobertDonohue Inglourious Basterds. Not what I expected. Still very good. I must say I enjoyed District 9 more. I wish there were more basterds scenes.
aprilismissing So Inglourious Basterds is the best movie I’ve seen in quite a long time. Def. catching it again this weekend.
taylorisgreat inglourious basterds totally scalps district 9. read em n weep.
So it seems that early Twitts are greater fans of QT than critics.
Popularity: 11% [?]
You’ve got to hand it to Disney for creating another innovative way to promote 3D.
The theater uses the Dolby 3D system, and its gear includes two Barco DP2000 digital projectors, Dolby servers and a Dolby sound system. There is freestanding 18 by 17½ ft. screen and seating for 125.
With many of North America’s newspapers presently threatening to cease publication as they try and stave off bankruptcy, retailers of all types and sizes have had to look for alternative advertising methods to market themselves. This can be incredibly difficult when due to the numerous mediums that fight for consumers attention and time, including television, magazines, radio, billboards, direct mail, video games and the Internet. Exhibition circuits are not immune from this problem and in fact are particularly vulnerable since most of their advertising is placed in newspapers on a week-by-week basis. 
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