Late last Thursday my Twitter list of entertainment journalists lit up with posts about “Super 8“. It was the evening of the all-media screening Los Angeles and as soon as the credits rolled journalists and critics began praising the film on Twitter. That kind of buzz can’t be bought, or at least that’s what I thought at the time.
Realizing the positive word-of-mouth the film was receiving on social networking sites like Facebook and Twitter, Paramount, the studio releasing the film on June 10th, has decided to stoke the fire. They have partnered with Twitter to offer users of the service advanced tickets to a sneak preview screening on June 9th. Paramount is also holding separate, private screenings for Twitter users with large numbers of followers, and even one for Twitter employees. Attendees of all screenings will be encouraged to post messages about the film on Twitter.
To facilitate the offering, Paramount has sponsored the hashtag #Super8Secret as a Promoted Trend on Twitter. Users who click on the trending topic are provided with a link to purchase advanced tickets to the “Super 8″ sneak previews taking place at 325 theaters throughout the United States. Paramount is also offering free popcorn as part of the promotion.
Popularity: 1% [?]
Hollywood movies are shown all over the world. In fact, American films are cited by some as one of the country’s biggest exports. So I wasn’t exactly surprised to find out that American made flicks are quite popular in Poland. However, I recently stumbled across 
It’s no secret that digital cinema equipment is expensive. Converting a single auditorium in a multiplex can cost more than USD $80,000. The cost is so high that movie studios are subsidizing conversions through virtual print fees (VPF). But for theatres that are too small to qualify for VPFs, converting may never be financially feasible. One such theatre hopes a special program being run by 
It is unlikely that “Toy Story 3″ needed any help building awareness as it stormed the box office this weekend and earned USD $109 million in North America 
A little bird told us that the Hollywood studios are starting to take note of the impact instant 140-character-or-less reviews can have on the box office prospects of a newly released films. Well, actually, it’s a 
You’ve got to hand it to Disney for creating another innovative way to promote 3D.
The theater uses the Dolby 3D system, and its gear includes two Barco DP2000 digital projectors, Dolby servers and a Dolby sound system. There is freestanding 18 by 17½ ft. screen and seating for 125.
With many of North America’s newspapers presently threatening to cease publication as they try and stave off bankruptcy, retailers of all types and sizes have had to look for alternative advertising methods to market themselves. This can be incredibly difficult when due to the numerous mediums that fight for consumers attention and time, including television, magazines, radio, billboards, direct mail, video games and the Internet. Exhibition circuits are not immune from this problem and in fact are particularly vulnerable since most of their advertising is placed in newspapers on a week-by-week basis. 
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