Category Archives: Integrators

More Rumblings About DCIP’s Financing

dcip.jpgLast week both the New York Times and the Wall Street Journal reported that an announcement from Digital Cinema Implementation Partners about their financing was imminent. The opportunity to play 3D content will certainly be welcomed by AMC Theatres, Regal Cinemas and Cinemark, however from the way the two newspapers covered the story you might get the impression it was the only reason. The financing would allow Hollywood studios to “roll out more 3-D movies in the wake of the success of James Cameron’s ‘Avatar’” wrote the Wall Street Journal and the New York Times said the “money would allow future 3-D film releases”.

Both media outlets seem to have gotten their hands on some internal briefings or at the very least seen an early draft of a press release as they have updated some of the details from previous reports about DCIP’s financing. A more exact figure of USD $660 million was cited by both papers which is down from the original USD $700 million rumor which was first floating around. As well, the number of screens has been upped to 14,000 from 12,000 with the Wall Street Journal putting the number of actual theatre sites being converted at 1,100. The New York Times laid out the details as follows:

According to a draft announcement making the rounds in Hollywood, the new financing, arranged by JPMorgan and Blackstone Advisory Partners, would total about $660 million. Of that, $445 million is expected to come from senior bank debt, $135 million from what is described as “junior capital” and $80 million from equity contributed by the member theater circuits. Nine banks, including Bank of America and Citibank, are part of the lending group. Blackstone raised the $135 million from other investors.

I always find it amusing to see how mainstream media covers the transition to digital cinema in reporting such news. The Wall Street Journal piece states:

In a digital conversion, theaters rip out old celluloid film projectors, and stop receiving weekly shipments of large film canisters. They instead use fiber optic lines to transfer huge digital film files.

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Popularity: 7% [?]

Norway’s Film & Kino Selects Unique Cinema Systems For Conversion


Unique Cinema Systems.pngAfter completing VPF deals with six studios last June, Film & Kino has announced the selection of Unique Cinema Systems as an integrator for nine out of the ten sub-contracts it is awarding to convert cinemas across Norway to digital. Film & Kino put the contracts out to tender at the end of last year and numerous integrators, including Nordic Digital Alliance which won the tenth contract, had been vying to land a portion of the work. As well, by December of 2009 it seemed as if just about every equipment manufacturer had sent representatives to Oslo.

It was highly anticipated (at least by me) that Unique, based in Bergen, Norway and Dublin, Ireland, would wind up with a lions share of the contracts. After all, they are one of the few, if not the only, digital cinema integrators and deployment entities in Norway. According to Unique’s press release, the value of the Film & Kino contracts is estimated at NOK 300 million (EUR € 37 million or USD $50.13 million) and represents 300 screens.

Film & Kino had split the tender into ten different groups and then assigned each of Norway’s cinemas to one of the groups. Four of the groups were reserved for the four largest theatre chains in the country. Five of the groups were divvied up among each of Norway’s primary geographic regions and comprises of independent cinemas. The final group is for temporary cinemas, some of which are seasonal or travel between smaller towns. The contract for each of the groups was awarded separately by Film & Kino as well as individual committees made up of local participants with a working knowledge of the cinemas in their respective groups.

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Popularity: 5% [?]

JPMorgan Finds $700 Million For DCIP


dcip.jpg That collective sigh of relief you may have heard over this past weekend no doubt came from the North American motion picture exhibition and distribution industries. The Los Angeles Times report that investment bank JPMorgan was finally able to round up roughly USD $700 million for Digital Cinema Implementation Partners must have come as some relief.

Heaven knows we’ve been hearing about DCIP’s quest for financing for well over a year now. It seems at every ShoWest, Cinema Expo or Show East for the past 18 months we’ve been told by investment bankers that money is on the way. Though let’s face it, if the staggering amount of money being sought wasn’t enough to cause a delay, the worldwide credit crunch certainly didn’t help. Financing hasn’t been easy to come buy in any business sector and no matter how lucrative the project.

Of course, DCIP is the deployment entity founded by three of the world’s largest exhibitors; AMC Theatres, Cinemark and Regal Cinemas. With anonymous sources close to the negotiations confirming that DCIP’s financing will be announced in the next two weeks, the company can finally begin the rollout digital cinema technology on 12,000 screens across the United States and Canada.

Back in 2008 JPMorgan, armed with virtual print fee agreements from the studios, went looking for USD $1 billion for DCIP to convert 14,000 screens across all three circuits. Since then, AMC has gobbled up Kerasotes adding another 900 odd screens to the mix. There was no word on which screens or theatres will be converted or what will happen to those screens which don’t make it into the first 12,000. Nor was a time frame given to complete the transition, though it has been widely expected to take three years.

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Popularity: 8% [?]

Kodak Digital Cinema Undergoes Major Strategy Shift


For the past several weeks there have been whisperings in conversations throughout the motion picture exhibition industry about organizational changes at Kodak Digital Cinema. To put an end to the conflicting reports that were coming my way I did the most simple of things; picked up the phone and spoke with someone directly at Kodak. Strange, I know, given that this business has gotten us all so used to playing our cards close to the vest, but sometimes a direct approach actually works.

Indeed, Kodak Digital Cinema is dramatically changing the focus of its business. Bob Gibbons, Director of Marketing and Communications for Kodak Digital Cinema lived up to his title by being very upfront in explaining the company’s new strategy. “We’re going to really concentrate on areas that build more directly on our unique capabilities of service and intellectual property licensing,” said Gibbons. “We’re going to discontinue all development and manufacturing of our preshow advertising systems, our Kodak screen management servers, our Kodak theatre management systems and what I refer to as our role as a feature systems integrator, putting the packages together and marketing the packages.”

Acting as a systems integrator has been the most visible part of Kodak’s digital cinema business up until now. Moving forward, Kodak Digital Cinema will instead develop and license digital cinema technologies to be commercialized by others while continuing to provide services and support for existing systems. Though Kodak may not be manufacturing preshow video players any longer, they will continue to prepare and distribute preshow content and playslists.

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Popularity: 11% [?]

DCIP Closer To D-Cinema Funding

The announcement the entire exhibition and distribution industry has been waiting for has finally happened; Digital Cinema Implementation Partners (DCIP) will finally get funding to roll out d-cinema equipment on over 15,000 screens at U.S. exhibitors AMC, Regal and Cinemark.  Some may view it as a non-announcement as this doesn’t mean the money is in the bank yet.  At the very least though, DCIP’s financing is looking more probable than it did earlier this year when the global financial meltdown was holding up any potential funding.

The Hollywood Reporter is stating that investment bank J.P. Morgan has set out to raise $525 million from brand name lenders before seeking additional sources of cash from private equity firms and the exhibitors themselves. So, while funding is not readily at hand, with a heavyweight such as J.P. Morgan in their corner it hopefully won’t be long before DCIP will be seeing some cash to jump start its efforts. Read More »

Popularity: 20% [?]

Euroscoop and Apollo Cinemas Set To Go Digital


euroscoopIf there was any debate over whether digital cinema would ever roll out in the European market one would hardly know after the past two weeks. Sure there have been lots of discussion at the European Cinema Summit and Cinema Expo about which European countries would be eligible for virtual print fees, which would have to go it on their own and wether the European Commission would offer any subsidies, but at the same time several theatre chains have been announcing their plans to deploy the new digital technology.

After yesterday’s announcement that Hungary’s Palace Cinemas had selected XDC for the conversion of 170 screens, Euroscoop, a chain with theatres in Belgium and The Netherlands, has also signed an agreement with the European integrator. Finance by their VPF agreement, XDC will install DCI-compliant digital cinema equipment on Euroscoop’s 61 screens starting in September and finishing before the end of the year.

Euroscoop will be using XDC’s CineStore Solo server and central library server, the CineStore Plaza. Each of the circuits six theatres will get XDC’s theatre management system and will be fully networked. Euroscoop has elected to go with Barco projectors. Read More »

Popularity: 13% [?]

Palace Cinemas Selects XDC For D-Cinema Deployment


Palace + XDCJust a few months after announcing the installation of 12 digital 3D screens, Palace Cinemas, a leading Central European exhibitor has selected XDC as the d-cinema integrator which will deploy digital cinema throughout all its 170 screens. Installations will be financed using XDC’s virtual print fees and will commence in the latter half of 2009.

Budapest based Palace is the largest theatre circuit in Hungary, the Czech Republic and Slovakia. Of course, XDC will rely on the CineStore server they manufacture in each installation. Every one of Palace’s 20 theatres will be networked and use the CineStore Plaza as their central storage server in conjunction with XDC’s TMS. No word on what projectors have been selected, though they are sure to be DCI-compliant.

In Amsterdam for Cinema Expo, V.J. Maury, Palace Cinemas Chief Executive Officer, seemed excited that digital cinema was finally rolling out at circuit-wide. Read More »

Popularity: 11% [?]

Cinedigm Year-End Figures Shows Company Treading Water

Cinedigm has published its Q4 and year-end financial figures for fiscal 2009, which make for interesting reading, given that the company is the only* publicly listed third-party digital cinema operator. The good news is that the company is treading water, not drowning. The bad news is that it does so in a sea of red ink. Let’s take a closer look at the number and highlight some of the key statements in the company’s press release.

You know that the company has little to write home about when it starts off its list of achievements with the re-branding of the company from AccessIT to Cinedigm, instead of talknig about the number of screens converted, as CEO Bud Mayo does:

“The past year has been tremendously exciting for Cinedigm. Not only did we rebrand the company, but we also brought ground-breaking events to consumers and fans of college football and the NBA in the fourth quarter.”

He then goes on to acknowledge that it is a cold financial wind blowing out there, but trusts the resilience of the exhibition industry and 3D to carry the business through. So how bad are the economic conditions and what has the impact been for the company’s bottom line? First of all, let’s do way with Cinedigm’s EBITDA and the likes. Any CFO with half a brain these days will tell you, revenue is vanity, profit is sanity and cash is king, so the fact that Cinedigm’s revenue is up three per cent is of little consequence in the larger scheme of things.

Encouragingly operating losses decreased from $5.9m to $4.9m for FY09 compared to FY08, according to Cinedigm, due to “increased revenues and reduced direct operating expenses and SG&A, offset by an impairment charge and increased depreciation.” Similarly losses decreased for Q4 from $2.4m to $2.0m. But look more closely at the P&L figures lower down, particularly for the last three months. you will see that net loss was improved by $1,889,000. However, this is more than explained by the difference in interest payments of $2,378,000, which is half a million more than the difference in profit and loss for the the last three month. So the depressed interest rates is what is helping Cinedigm, rather than any management miracles.

There are also some worrying admissions that point to financial challenges in the months ahead:

Fiscal 2009 fourth quarter revenue decreased by 18%, to $17.9 million from $21.9 million in the comparable year-ago period primarily due to a contracted 16% step-down in VPF rates and seasonally fewer titles and prints in the quarter. This contracted step-down in VPF rates charged to the major studios will stabilize with just one more contracted reduction of 7% in the third quarter of fiscal 2012.

So the good news is that there will only be one more cut in the VPF rate, the bad news is that there should be any cut in the VPF rate in the first place. Remember that AccessIT (as it was then still called) got the best VPF rates that any company will ever get from the Hollywood studios in Phase 1 of its deployment - which mainly helped kit out troubled exhibitor Carmike - with VPFs currently being much lower.

It is well known that there are penalty clauses in VPF payments for entities that don’t meet their target number of screens (hello, Arts Alliance and XDC!), but that there should be automatic VPF fee cuts for entitites that came very close to meeting their full target, s AccessIT did in Phase 1, is troubling. And where does Cinedigm stand with regards to deployment for Phase 2? Mayo again:

“We are optimistic about our intensifying efforts to secure financing for Phase 2 installations through third party lenders as well as our exhibitor and vendor partners which will generate ongoing fees and other key revenue streams for Cinedigm. To date we have installed 139 Phase 2 screens and approximately 3,900 screens in total.”

139 screens is a drop in the ocean, or just over one per cent, of the planned 10,000 screens for Phase 2. Don’t expect Cinedigm to be collecting much in the way of the anyways reduced  VPF for these screens. Cinedigm aknowledges as much when it goes on to state that “All comments regarding fiscal year 2010 do not assume a large Phase 2 deployment or a large rollout by other entities, including DCIP, although the Company expects both to occur.” Though to be brutally honest, the likelihood of the latter is greater than the former.

Instead Cinedigm is pinning its hopes to a growth in DMS (digital media services) division revenue, cushioned by steady income (minus another VPF rate cut) from Phase 1. The strategy is thus to keep treading water, hope for the financial climate to improve. At leasthe amended credit facility with GM should ensure that no sharks will be circling just yet.

The situation is unlikely to be much better for the likes of AAM and XDC, though because they are not publicly listed companies, there is no way of knowing whether they are swimming, sinking or treading water nearby, waiting for rescue in the form of radically improved financial climate and/or a buy-out.

*(Companies like Dolby and Kodak are also engaged in third party deployment, but it is not their primary business, unlike Cinedigm, which we group with Arts Alliance Media and XDC)

Popularity: 14% [?]

Sony Pictures VPF Deal With Regal & AMC Makes Warner Bros The Only Hold-Out Studio


sony-pictures-logo Sony Pictures has become the next-to-last  Hollywood studio to sign a virtual print fee (VPF) agreement with DCIP, the digital cinema integrator representing the three largest US cinema chains (AMC, Regal and Cinemark). This should help DCIP re-start the intended 3 1/2 year roll-out of digital cinema to all of its screens as of this summer, when credit is predicted to start flowing again. Variety only did a brief item on the announcement, covering the bare basics:

Sony’s deal with the Digital Cinema Implementation Group, a consortium repping Regal, AMC and Cinemark, means that Warner Bros. is the odd man out. Every other major, as well as Lionsgate, has already signed its own agreement with DCIP.

DCIP intends to use the studio deals as collateral in securing a multimillion-dollar line of credit that theaters can use to pay for the cost of the conversion. Those efforts have been sidelined by the economic crisis.

THR.com went a little more in depth with the analysis and implications, particularly as to why Warner Bros might be holding out:

“We’re in the middle of negotiations,” Warners domestic distribution president Dan Fellman said. “We’re close. So we might be the last one, but we’re going to get there.”

Sony signed its VPF pact with Digital Cinema Implementation Partners several weeks ago, but the news was delayed pending internal review of the formal announcement.

Through VPFs, studios volunteer to pay the equivalent of print costs for years after switching to digital distribution as a means of defraying most exhibitor costs to convert auditoriums. Sony refers to its VPF as a “digital conversion fee.”

For Warners, set to release more films this year than any other distributor, the cost of a VPF is likely to run considerably higher than that for studios with lower annual output. Sony also is among the most prolific film distributors.

Neither of the two articles makes an explicit link between the SPE-DCIP deal and the earlier announced deal between DCIP member AMC and Sony Electronics to equip its cinemas with SXRD 4K projectors. While the SPE deal would not have been contingent on the AMC-4K deal, it most likely didn’t hurt and may have acted as a sweetener.

So what does WB have to hold out for? Noit much. Coming in last amongst all the studios means that the it will benefit from whatever best terms have been previously agreed under the Most Favoured Nation (MFN) provisions that states that DCIP cannot offer a better deal to a future studio unless those terms are offered retroactively to those already signed.

This means that DCIP will be resisting getting squeezed on VPF terms by WB, who in turn (as the biggest releaser of 35mm prints) will have seen the price of celluloid prints [acetate prints actually, as true celluloid was phased out decades ago, only 'Acetate Junkie' doesn't sounds as good; Ed.] drop significantly as Kodak offers cheaper and cheaper film stock prices to maximise what is left of the film print stock business. Why pay a VPF of, say, $725, when a print has dropped to, say, between $600 and $500. Particularly in these times of plunging DVD sales.

If DCIP want to blame anybody for the delay in Warner Bros signing a VPF deal, the telephone number for Kodak’s switchboard in Rochester, NY, is 1-800-621-FILM. See how far you get arguing with a sunset industry.

Popularity: 27% [?]

How Good/Bad Is Sony Pictures’ Deal With Cinedigm?


read_between_the_lines Reading between the lines of digital cinema related press releases is often required to understand what a deal really means, as opposed to what those issuing the release want you to think it means. This appears to be the case with the recent announcement that Cinedigm (formerly AccessIT) has signed a virtual print fee deal for North America with Sony Pictures Entertainment (SPE). On the surface it looks like great news for Cinedigm, who has the financial commitment from an important Hollywood studio that has not always been the first to sign up to any third party financing scheme (unlike, say, 20th Century Fox). But is the deal all that it seems to be and what does it really tell us about the studio/third party vendor dynamics?

The press release opens as follows:

Cinedigm Digital Cinema Corp. (”Cinedigm”) (NASDAQ: CIDM) (formerly AccessIT) today announced an agreement with Sony Pictures Releasing Corporation (”SPRC”) supporting its “Phase Two” Digital Cinema Deployment Plan for up to 10,000 digital cinema projection systems. Over the next three years, SPRC will supply its upcoming pictures in a DCI-compliant format to Cinedigm installed theatres in the United States and Canada, when booked, and will make financial contributions for a limited time to promote DCI-compliant digital cinema technology (a new and higher quality delivery format).

The two big caveats that scream out (at least to the trained ear) are “when booked” and “ for a limited time”. In themselves they would seem obvious enough - you would not pay VPF for a film that’s not booked in a theatre and obviously VPF payment would not continue until cinemas close down for Armageddon (the Biblical one, not the Michael Bay film). But what do these terms actually mean? Short of reading the actual agreement, we can only indulge in speculation.

Many studios, especially Sony, have been quite strict about the conditions under which they will VPF.  Specifically, they will not pay a VPF for any print which is not shown as having been “officially” booked in their own internal systems.  At first blush this seems to make some sense.  That is until you discover that in practice, most film buyers will only book one print per mutliplex, no matter how many screens they actually intend to play the movie on.  After all, one of the benefits of digital prints is their ability to be placed on multiple servers in a theatre complex without having to have an additional physical print on hand.

The problem of course is that while a VPF can be collected on the first screen, the second, third, fourth, etc. screens will not receive a VPF since they weren’t booked directly with the dsitrbutor.  This has put Cinedigm and similar third party integrators in a sticky situation, forcing them to argue with studios over how many screens a film has actually played on rather than letting them pay based on what appears in a their computer systems. Thus, the throw away verbiage of “when booked” might have very purposeful implications in the agreement between SPE and Cinedigm.

‘For a limited time’ typically means X number of years or until the studio considers the equipment payed off, whichever comes sooner. Typically X has, true to its Roman usage, been ten (10) years for digital cinema, as witnessed by the recent Paramount’s VPF-directly-to-exhibitors agreement. But what if it is just five years, or even two? You might ask why Cinedigm would settle for anything less than ten? The reason is that when it comes to negotiations, there are just two variables that can be adjusted. One is the per print size of the VPF (the Paramount one is $725 for a standard 2D film in digital). The other is length of time of payback. IF you have given a commitment to previous Hollywood studio VPF signee that they are getting ‘best price’ you cannot offer a lower price to the next studio. This just leaves the length of time to be shortened.

So when a third party integrator is in a hurry to close a VPF deal and a studio is reluctant to committ to a particular pricing, they have to compromise somewhere. This was evident in the deal between Walt Disney and Arts Alliance Media:

Under the terms of the agreement, Disney will supply European exhibitors with its feature films in digital format and will make provisional contributions towards the digital cinema hardware costs of AAM-deployed DCI-compliant screens.

The key phrase here is ‘provisional contributions’, which rings a lot more hollow then ‘ten year fixed-price VPF contributions’. Just how ‘provisional’ is ‘provisional’ in this case? Again, we won’t know unless the details of the deal are made public, which they will not.

So we thought we’d ‘crowd source’ the speculation and analysis of how good this and similarly worded deals might actually be. Do you have an opinion or insight into the terms of the deal or Cinedigm’s announcement.  If so, then please feel free to share them in the comments section below.

Popularity: 36% [?]