Sina Finance highlights three pertinent questions about Wanda Cinemas raised during the ‘road show’ ahead of the company’s IPO.
Concerned about the point two: how to face the the new media shocks?
In the conference, another concern is that the new media development, Wanda Cinema traditional marketing model of how to face the competition…
In this regard, Zeng-Mao also said that at present the company a single month counter ticketing and network ticketing of the proportion of month 6: 4, 2013 box office income share 76.74%, network sales at present in a single month accounting for about 40%, network sales accounting for showed a gradual upward trend, company there are Wanda movie network, Wanda movie APP such as its own electronic channels, at the same time also, and domestic professional network of ticketing website cooperation.
At present, Wanda Cinema uses a “cinema system” model of development, Ye Ning said Wanda Cinema business uses a pure asset coupling mode, is currently well-known theaters in only one using the model of the company. LINK
On the occasion of Wanda Cinema’s IPO a good in-depth overview of how the cinema market works in China and Wanda’s role, down to specifics of revenue split and tax, is provided by Win Business Network . Several pages long, but worth reading in full.
Cinemas implement licensing system, the relevant policies and regulations, 15 or more in assets and the distribution for the film in theaters as a link to the different provincial regions, provinces can set up a cinema company. As of the end of 2013 there were 45 theaters license.
Unity in accordance with their respective cinema theater company plans to row reflect the showing of the film.
American film industry chain is the core part of the copyright, movie box office revenues accounted for 30% of the film side (producers and issuers) income is less than, in addition to creating revenue through digital television, Internet video, brand licensing, and other aspects of overseas exports . Because domestic copyright, among other factors, led to 85% of the producers are the cinema box office revenue contribution. LINK