It’s Official: TI Targets 4K; Cinemark Makes Deal

dlp_logo1It’s official: On the heels of our previous Celluloid Junkie post on this subject, TI announced that it plans to develop 4K as an extension of its next-gen DLP Cinema projection technology.

The new platform—which TI said would comply with the DCI spec—is slated to launch at the end of the year and initially support 2K. TI aims to offer 4K sometime in 2010.

Meanwhile, Barco inked a deal to deploy TI’s developing 4K technology to the Cinemark theater chain—a notable move, as additional DCIP members Regal and AMC both recently announced deals with Sony.

“Regal and AMC are no stranger to DLP Cinema,” said Nancy Fares, business manager for DLP Cinema Products Group. “I hope this will give them an option to think about.”

Fares reported that a 1.2 inch 4K chip would be developed and released first, “but there are not limitations.” She added that TI would also continue 2K development. 4K, she said, would offer choices, including support for 2D screens as big as 100 feet, and 3D screens as big as 75 feet. It’s not expected that the developing technology will be able to be retrofitted to the current system.

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Sources Say TI Moving Toward 4K

dlp_logoTI is developing but has not commercialized a 4K DLP Cinema system and is pushing for a big exhibitor—perhaps DCIP partner Cinemark–to come onboard, Celluloid Junkie sources report.

Nancy Fares, business manager for DLP Cinema Products Group, was contacted for comment. She only responded: “We have always said our technology is capable of going higher to a resolution of 4K and even higher. It’s about what the market needs and wants.”

AMC and Regal—DCIP’s two additional participants–have demonstrated interest in the resolution, as both recently announced deals to deploy Sony 4K digital cinema projectors.

Some insiders opine that a 4K announcement from TI might lead AMC and Regal to review their Sony deals. Considering the stakes, other insiders question why TI would not have already made the alleged development public.

DLP Cinema projectors are installed in an estimated 6,000 sites in North America, compared with Sony’s estimated 400. But Regal represents a total of 6,775 screens in the US and AMC encompasses 4,628, giving Sony the potential to overtake DLP Cinema with these installations.
Meanwhile, any announcement by TI of a move into 4K may potentially slow further 2K deployments. One insider pointed out that many exhibitors remember the shift from 1.3K to 2K, with 1.3K projectors have to be written off. It has also been suggested that while DCI specifications approve of both 2K and 4K projection, there might be a fear of a competitive disadvantage of 2K, particularly as major Regal and AMC have already committed to 4K.

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Box Office Review-Sunday 14 June

up_07Two of the current top three highest grossing films of the year in North America are digital 3D releases.
In its third week in release, Disney/Pixar’s wonderful “Up” brought in an estimated $30.5 million for a $187.2 million total gross, making it the third highest total in North America this year so far, behind DreamWorks Animation’s “Monsters Vs. Aliens” with $195.2 million and Paramount’s leader “Star Trek” with $232 million.
Also this weekend at the North American box office, Warners’ comedy “The Hangover” held on to the number one slot with an estimated $33.4 million, taking it over $100 million.
“Up” finished second and Sony’s debut “The Taking of Pelham 1 2 3” finished third with an estimated $25 million.
In the 3D arena, Vivendi opened “Call of the Wild 3D’ this weekend on 14 screens, earning only an estimated $10,500.

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Box Office Review-Monday 8 June “Up Soars Over $100 Million”

up2In its second weekend in release, “Up”—Pixar’s 10th animated feature and first in digital 3D—crossed the $100 million mark. The film earned $44.1 million in North America, to reach a domestic total gross of $137.2 million. The film opened in 3,818 theaters, including roughly 1,535 that were 3D ready.
Still, when the final weekend numbers were released Monday, Warners’ new comedy “The Hangover,” has just squeaked by Pixar with just under $45 million for the weekend.
Universal’s new Will Ferrell-starrer “Land of the Lost” disappointed, bringing in $18.8 million.
“Night at the Museum: Battle of the Smithsonian” and “Star Trek” finished fourth and fifth respectively. “Museum” earned $14.6 million for a new domestic total of $127.3 million, while “Star Trek” brought in another $8.3 million in North America for a new domestic gross of $222.7 million.
The debut of “My Life in Ruins,” starring Nia Vardalos (“My Big Fat Greek Wedding”) earned $3.2 million.

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E3 Gaming Confab Interests Hollywood

e3One of every three consumer’s entertainment dollars spent in March, were spent on computer and video games—more than going to the movies, suggested Michael Gallagher, CEO of the Entertainment Software Association.
He announced this figure during an address at the Electronic Entertainment Expo, or E3, ESA’s annual computer and video game confab, this week at the Los Angeles Convention Center. In some ways, one could look at E3 as a sort of Showest for the gaming industry.
Gallagher gave a state of the industry address during which he said that even in this tough economy, consumers continue to turn to games for entertainment. He reported that sales of computer and video games in 2008 reached $11.7 billion in the U.S. alone.
E3 hosted previews of upcoming game titles, which attendees had the chance to play on the exhibition floor. This included a slate based on upcoming movies, including “Harry Potter and the Half Blood Prince, “G-Force” and “The Princess and the Frog.”
Meanwhile, Hollywood filmmakers’ demonstrated growing interest in the market. James Cameron introduced his upcoming “Avatar” 3D video game at the Ubisoft press conference, and Steven Spielberg joined Microsoft to preview a developing camera that would allow video games to respond to a player’s body movements and voice—rather than a controller.
According to a new ESA report, 42% of American homes have a video game console and 68% of American households play computer or video games.

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Box Office Review-Sunday 31 May “Up Lifts 3D”

up_07Disney/Pixar’s stunning “Up” gave digital 3D a high profile lift this weekend, soaring to No. 1 at the North American box office with an estimated $68.2 million. The film opened in 3,766 theaters, including a record 1,534 3D theaters.
This surpassed the opening weekend domestic gross of DreamWorks Animation’s “Monsters Vs. Aliens,” which debuted with $59.3 million in March, although with fewer 3D theaters (an estimated 1,300). Since opening weekend, DWA was able to keep many of the 3D theaters, allowing it to stay in the top 10 until it had to relinquish most of the screens to “Up.” This weekend, DWA’s animated comedy played in 566 theaters—down from 1,434 last week—and added an estimated $315,000 for a $194.4 million total domestic gross.
Next, 3D stakeholders will get a glimpse of what the still limited number of digital 3D screens might mean to box office totals as a string of 3D titles prepare to open.
“Monsters” had the majority of 3D theaters for a couple of months and demonstrated that it had legs. “Up”—while it had more screens at the start—faces a more crowded upcoming 3D release schedule.
“Call of the Wild 3D” is scheduled for a June 12 opening, but Fox’s anticipated 3D release of “Ice Age: Dawn of the Dinosaurs,” is one month away with a July 1 opening date. That still leaves four more weekends for “Up” to have the majority of 3D screens, but it is a far shorter window than “Monsters” enjoyed.
“Ice Age” will then face a similar situation, as the Disney/Jerry Bruckheimer 3D release “G-Force” debuts on July 24.
Also this weekend at the North American box office, estimates suggest that Fox’s “Night at the Museum: Battle of the Smithsonian” finished second with $25.5 million, ahead of new release “Drag Me to Hell ($16.6 million), Terminator Salvation ($16.1 million), and “Star Trek” ($12.8 million).
“Star Trek” crossed the $200 million mark with an estimated $209.5 total domestic gross.

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Daily Cinema Roundup-Thursday 27 May

shrek–With his contract recently extended until 2013 and “Monsters Vs. Aliens” one of the year’s top grossing films so far, DreamWorks Animation CEO Jeffrey Katzenberg has now revealed plans to release five feature films every two years, adding an additional film every other year to its existing two picture a year release schedule.
With today’s news, DWA’s release slate through 2012 now includes eight feature films, including five original films and three sequels based on the company’s existing franchises, Shrek, Madagascar and Kung Fu Panda. And as previously announced, all DWA features will be produced in 3D.
This commitment to 3D content should come as good news for stakeholders, but it could also mean added pressure on theater owners to install digital cinema and 3D capabilities, as well as on those working to advance 3D for the home market.

DWA’s schedule includes:
“How to Train Your Dragon,” based on the book by Cressida Cowell, will be released on March 26, 2010. It will star a cast that includes Jay Baruchel, Gerard Butler, America Ferrera, Jonah Hill and Christopher Mintz-Plasse.
“Shrek Forever After” will be released on May 21, 2010. It features the original cast, including Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas.
“Oobermind” (formerly “Master Mind”) will be released on November 5, 2010. It will star Robert Downey Jr. and Tina Fey.
“Kung Fu Panda: The Kaboom of Doom” will be released on June 3, 2011. Returning is a voice cast that includes Jack Black, Angelina Jolie, Dustin Hoffman, Jackie Chan, Seth Rogen, Lucy Liu and David Cross.
“The Guardians” (working title), based on the forthcoming books by William Joyce, will be released on November 4, 2011.
“Puss In Boots” (working title) will be released on March 30, 2012 and star Antonio Banderas as Puss In Boots and Salma Hayek as Kitty, Puss’ love interest.
–The next Madagascar sequel is due to be released on May 25, 2012. It will find the zoo animals continuing to get back to New York. This time the road takes them through Europe.
–On Nov. 2, 2012, DWA plans to release one of three original projects currently in pre-production at the studio.

–There is more on this news announcement in a Reuters article, reporting that Katzenberg spoke yesterday at the Cowen and Co. Technology and Media and Telecom Conference and predicted that he could get its production budgets down to $130 million (including 3D) for the 2011 films. (“Monsters Vs. Aliens” was estimated to cost $175 million.) The Reuters article also said that Katzenberg expects a positive shift it distribution costs, come 2012 when DWA’s distribution contract with Paramount expires.

–In related box office news, at press time DWA’s debut 3D title “Monsters Vs. Aliens” is just shy of an impressive $194 million in the domestic box office—the highest grossing digital 3D release to date. It had also been the biggest money maker of the year so far, but today it was just passed by the Starship Enterprise. “Star Trek” reached $194.8 million. “Monsters” will surrender the majority of 3D screens this weekend to Disney/Pixar’s “Up.”

images2Dolby announced new 3D installations this week: The Empire Leicester Square in London has become Europe’s first auditorium to use the new Dolby 3D Digital Cinema large screen system.
The company reported that the new Dolby 3D large screen solution combined with Barco’s digital cinema twin-projector allows exhibitors to project Dolby 3D onto standard, non-silver screens ranging from 12.5 to 21 metres, surpassing the previous size limit of 12 metres. The Empire Leicester Square, one of the UK’s oldest and largest cinema venues, offers a 20-metre screen.
In related news, Dolby reported that Sundance Kabuki Cinemas in San Francisco has installed Dolby 3D Digital Cinema in its 160-seat auditorium, in time for Disney/Pixar’s “Up” opening.

images-1–Universal Studios Home Entertainment will release director Henry Selick’s stop-motion animated feature “Coraline” on Blu-ray Hi-Def combo pack, 2-Disc Collector’s Edition DVD and single disc DVD on July 21.
All editions feature both the 2-D and 3-D versions of the film and four pairs of 3-D glasses, making “Coraline” the next 3D home release to watch. In theatres, digital 3D release “Coraline” made $75. 2 million in North America and $85.2 million worldwide.

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Disney Promotes 3D with Inflatable Theater

Disney's 'A Christmas Carol' Train TourYou’ve got to hand it to Disney for creating another innovative way to promote 3D.
To raise awareness of the format and the studio’s upcoming stereoscopic release “A Christmas Carol,” Disney has put together a 40-city promotional tour that will travel by train.
As part of the exhibition, at each stop Disney will put up an inflatable 3D theater that was specially developed for the tour with technology suppliers Dolby and Barco. The 50x 50 ft. theater stands 25 ft. high and can be erected in less than six hours, execs said.
Disney's 'A Christmas Carol' Train TourThe theater uses the Dolby 3D system, and its gear includes two Barco DP2000 digital projectors, Dolby servers and a Dolby sound system. There is freestanding 18 by 17½ ft. screen and seating for 125.
Here, guests preview 3D clips from Robert Zemeckis’ “A Christmas Carol,” which opens Nov. 6.
The clever theater design will no doubt have plenty of additional applications.
The “Christmas Carol Train Tour” opened over Memorial Day weekend at Los Angeles’ Union Station and wraps the weekend of Oct. 30 in New York. The tour schedule can be found here

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Box Office Review-Sunday 24 May

Over the U.S. Memorial Day weekend, “Night at the Museum: Battle of the Smithsonian” debuted at the top of the domestic box office with an estimated $53.5 million, just ahead of another new release, “Terminator Salvation,” with an estimated $43 million.
With its Thursday opening day, the “Terminator” total is now at $56.4 million. The “Museum” opening including 160 Imax screens in North America.
monstersMeanwhile, the Starship Enterprise is chasing ‘Aliens.” The top grossing film of the year is Dreamworks Animation’s 3D “Monsters vs. Aliens,” which in its ninth week has now brought in $193 million in the domestic market. “Star Trek” is in the number two position with $183.6 million.
On May 29, most of the digital 3D screens will be turned over to Disney/Pixar’s “Up.”

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