Disney/Pixar’s stunning “Up” gave digital 3D a high profile lift this weekend, soaring to No. 1 at the North American box office with an estimated $68.2 million. The film opened in 3,766 theaters, including a record 1,534 3D theaters.
This surpassed the opening weekend domestic gross of DreamWorks Animation’s “Monsters Vs. Aliens,” which debuted with $59.3 million in March, although with fewer 3D theaters (an estimated 1,300). Since opening weekend, DWA was able to keep many of the 3D theaters, allowing it to stay in the top 10 until it had to relinquish most of the screens to “Up.” This weekend, DWA’s animated comedy played in 566 theaters—down from 1,434 last week—and added an estimated $315,000 for a $194.4 million total domestic gross.
Next, 3D stakeholders will get a glimpse of what the still limited number of digital 3D screens might mean to box office totals as a string of 3D titles prepare to open.
“Monsters” had the majority of 3D theaters for a couple of months and demonstrated that it had legs. “Up”—while it had more screens at the start—faces a more crowded upcoming 3D release schedule.
“Call of the Wild 3D” is scheduled for a June 12 opening, but Fox’s anticipated 3D release of “Ice Age: Dawn of the Dinosaurs,” is one month away with a July 1 opening date. That still leaves four more weekends for “Up” to have the majority of 3D screens, but it is a far shorter window than “Monsters” enjoyed.
“Ice Age” will then face a similar situation, as the Disney/Jerry Bruckheimer 3D release “G-Force” debuts on July 24.
Also this weekend at the North American box office, estimates suggest that Fox’s “Night at the Museum: Battle of the Smithsonian” finished second with $25.5 million, ahead of new release “Drag Me to Hell ($16.6 million), Terminator Salvation ($16.1 million), and “Star Trek” ($12.8 million).
“Star Trek” crossed the $200 million mark with an estimated $209.5 total domestic gross.
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* How will an increase in digital projection affect projectionist roles?
- Active 3D eye-wear company XpanD is supplying its glasses to Spanish exhibitor Yelmo. From the 
- Two historic cinema buildings in Scotland’s two principal cities, Edinburgh and Glasgow, face demolition. The razing of Clerk Street’s Odeon Cinema (pictures right) has been given the go ahead by Edinburgh’s City Council, but “Proposals to demolish the auditorium of an historic cinema in Edinburgh are “not justified”, according to a report commissioned by Historic Scotland,” reports
- The stand-off between Indian multiplexes and Bollywood distributors appears to be close to being resolved, according to several news sources. 
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- But the stock market surge will not save the fortunes of Mumbai’s decaying single-screen cinemas. From
–With his contract recently extended until 2013 and “Monsters Vs. Aliens” one of the year’s top grossing films so far, DreamWorks Animation CEO Jeffrey Katzenberg has now revealed plans to release five feature films every two years, adding an additional film every other year to its existing two picture a year release schedule.
–Universal Studios Home Entertainment will release director Henry Selick’s stop-motion animated feature “Coraline” on Blu-ray Hi-Def combo pack, 2-Disc Collector’s Edition DVD and single disc DVD on July 21.
You’ve got to hand it to Disney for creating another innovative way to promote 3D.
The theater uses the Dolby 3D system, and its gear includes two Barco DP2000 digital projectors, Dolby servers and a Dolby sound system. There is freestanding 18 by 17½ ft. screen and seating for 125.
Meanwhile, the Starship Enterprise is chasing ‘Aliens.” The top grossing film of the year is Dreamworks Animation’s 3D “Monsters vs. Aliens,” which in its ninth week has now brought in $193 million in the domestic market. “Star Trek” is in the number two position with $183.6 million.
–Barco has enterted into a supply agreement with Kodak to provide exhibitors fully integrated digital cinema systems that combine Barco digital cinema projectors and Kodak’s digital screen management servers and theater management systems.
“Barco has a long-term commitment to high quality projection technology in digital cinema,” said Les Moore, chief operating officer for Kodak Digital Cinema. “We are already working with them in a number of multiplexes in the United States and beyond. By combining Barco’s capabilities with ours, we can jointly provide a complete solution to the marketplace. This new agreement will be a good fit for both companies and for our customers worldwide.”
–Sony and Regal released a press release this morning, officially announcing that Regal will install the Sony 4K digital projections systems across its entire circuit. (See Celluloid Junkie’s Friday post below on this news).
Sony also reported that approximately 1,500 of the Regal screens will be outfitted for 3D using Sony’s dual-lens adaptor technology.
–Call for Papers: SMPTE is seeking proposals for technical papers and tutorials for the 2009 SMPTE Technical Conference & Exhibition, 27-29 October in Hollywood.
Call for Entries: The Hollywood Post Alliance has issued a call for entries for the Engineering Excellence Award, part of the 4th Annual HPA Awards. The call for entries is now open and will run through July 1. Entrants will be given the opportunity to present their technology during the Engineering Judging Day.
“Angels and Demons” was released as a 4K DCP, per a 2008 Sony plan to release the majority of its filmed productions in the 4K format. “Salt” and “The Green Hornet” are among the expected upcoming 4K titles.







